Australia Wealth Management – Market Sizing and Opportunities to 2026

Pages: 38 Published: July 05, 2022 Report Code: GDFS0612CI

The Australia wealth management market research report analyzes the Australian wealth and retail savings and investments markets, including the overall affluent market size. The report also provides an analysis of the factors driving liquid asset growth, including a breakdown, and forecast of total retail savings and investments split by equities, mutual funds, deposits, and bonds.

Australia Wealth Management Market Dynamics

In 2021, mass affluent investors allocated a noteworthy share of their assets to savings accounts. However, they also hold a higher proportion of their wealth in equities and mutual funds. This shows that mass affluent investors have a higher risk tolerance than mass market and emerging affluent investors. They are more inclined to expose their portfolio to stock market fluctuations in anticipation of higher returns. Emerging affluent investors have the highest share of their wealth held in savings accounts. A notable proportion is also allocated to equities, albeit less than mass affluent investors.

Australia’s HNW investors allocate a sizable portion of their wealth to growth assets such as equities in their quest for higher yields. Property is also key for Australian HNW investors. An increase in the Australian house price index in 2021 supported heightened investor preference. The surge in property prices can mainly be attributed to increased affordability led by a decline in mortgage rates. Supply shortfalls is another major factor that explains why house prices are rising in Australia. However, investment in real estate is expected to slow down in the upcoming year with growing affordability constraints, tightening of macroprudential policies, and reduced incentives. In the property space, investors favor direct commercial property investments and property funds.

Key Highlights in the Australia Wealth Management Market

  • HNW individuals constituted only a small percentage of the total Australian adult population in 2021.
  • Deposits remain the most popular investment avenue for Australians, indicating their preference for safe-haven asset classes.
  • Bonds continued to account for a marginal proportion of retail investment portfolios in 2021.

Key Australia Wealth Management Market Asset Bands

The key asset bands in the Australia wealth management market are mass market, emerging affluent, mass affluent, and HNW.

Key Australia Wealth Management Market HNW Asset Allocation Classes

The key HNW asset allocation classes in the Australia wealth management market are deposits, equities, bonds, property, alternatives, and commodities. Bonds play a key role in Australian HNW investors’ portfolios, mainly because of the stable returns they offer and a perception of safety. Direct corporate high-yield bonds and direct corporate investment-grade bonds are the major asset classes in the segment. Investment in physical gold is key in the commodities space.

Australia wealth management market, by asset allocation classes

Australia wealth management market, by asset allocation classes

For more asset allocation classes, download a free sample

Australia Wealth Management Market Overview

Key asset bands Mass Market, Emerging Affluent, Mass Affluent, and HNW
Key asset allocation classes Deposits, Equities, Bonds, Property, Alternatives, and Commodities

Reasons to Buy

  • Make strategic decisions using top-level historic and forecast data on Australia’s wealth industry.
  • Identify the most promising client segments by analyzing the penetration of affluent individuals.
  • Receive detailed insights into retail liquid asset holdings in Australia.
  • Understand the changing market and competitive dynamics by learning about new competitors and recent deals in the wealth space.
  • See an overview of key digital disruptors in the country’s wealth market.

Key Players

BHP Group
Reserve Bank of Australia
Six Park
WAM Capital
Westoz Investment Company
First Financial
Westlawn Finance
VGI Partners

Table of Contents

Table of Contents

The Australian Wealth Market

Investor Insight

Resident Savings and Investments

Digital Disruptors

Recent Deals


Frequently Asked Questions

The key asset bands in the German wealth management market are mass affluent, emerging affluent, mass market, and HNW.

The key HNW asset allocation classes in the German wealth management market are deposits, equities, bonds, property, alternatives, and commodities.

The key investment channels in the Australia wealth management market are independent financial advisors (IFAs), investment platform at the client’s main bank, an advisor at the client’s main bank, robo-advice services, an advisor at a different bank than the client’s, a platform in an investment management company, investment platform at a different bank than the client’s, and a pension company.

The key investors in the Australia wealth management market are WAM Capital, Akambo, Westlawn Finance, and VGI Partners.


Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about our multi-purchase discounts
Tel +44 (0) 20 7947 2960

Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.

Still undecided about purchasing this report?

Enquire Before Buying

Request a Free Sample


“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods
Financial Services
Peru Insurance Industry - Key Trends and Opportunities to 2027
$1,450 | May 2023
Financial Services
UBS Global Wealth Management - Competitor Profile
$1,295 | June 2023
Financial Services
South Korea PESTLE Insights - A Macroeconomic Outlook Report
$500 | June 2023