Australian Open, 2023 – Event Analysis

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Australian Open 2023 Event Analysis Report Overview

The Australian Open has a lucrative broadcast deal in place with the Australian broadcaster Nine Network. 26 broadcast deals were struck overall for media rights to show Australian Open 2023 across the world. The most common length of deal that brands have agreed with the Australian Open is for one year. There are 28 brands that have partnered with the Australian Open for the 2023 tournament.

The Australian Open 2023 analysis report provides a detailed overview of the key facts and events which took place in Australia over the past month. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolios of the men’s and women’s singles Australian Open champions.

Australian Open 2023 – Broadcasters

The current media rights of the Australian Open are with the free-to-air commercial broadcaster, Nine Network. Their deal with the Grand Slam tournament was agreed in March 2018, resulting in Seven losing the rights to the tournament which they held since 2013. Nine Network’s deal also gives the broadcaster the rights to Australia’s Davis and Fed Cup ties. Additionally, in September 2021, it was announced that Discovery Sports had reached an agreement with Tennis Australia to broadcast the Australian Open live and exclusive on a pan-Europe basis till 2031.

Australian Open 2023 - Sponsorship Portfolio

The tournament sponsors for Australian Open 2023 are Kia, Emirates Airline, Luzhou Laojiao, Rolex, ANZ, Peroni, Somersby, TradeMax Global Markets (TMGM), Infosys, and Ralph Lauren, among others. The tournament’s biggest annual sponsorship deal is with the automotive manufacturer Kia. The international hotel chain Marriott, serve as the tournament’s official hotel partner. Additionally, the most popular deal length signed by brands to be associated with the Australian Open is one year.

Australian Open Sponsorship Analysis by Deal Values, 2023 (%)

Australian Open Sponsorship Analysis by Deal Values, 2023 (%)

To know more about the Australian Open sponsors, download a free report sample

Australian Open 2023 Event Analysis Report Overview

Leading Sponsors Kia, Emirates Airline, Luzhou Laojiao, Rolex, ANZ, Peroni, Somersby, TradeMax Global Markets (TMGM), Infosys, and Ralph Lauren

Scope

This report provides:

  • An overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing.
  • An analysis of the 2023 Australian Open sponsors and the estimated annual values. Information regarding the events’ ticketing and attendance figures, as well as the competition’s prize-money is also included.

Reasons to Buy

For those wanting an in-depth analysis of how the 2023 Australian Open performed, in the sense of both business and popularity.

Nine Network
Discovery Sports
Kia
Emirates Airline
Luzhou Laojiao
Marriott
Grainshaker
Sports Travel & Hospitality Group
ANZ
Peroni
Chubb
Ralph Lauren
Chemist Warehouse
Dunlop
Yonex
Rolex

Table of Contents

  • 1. Introduction

    • 1.1. Executive Summary
    • 1.2. Overview

  • 2. Broadcasters

    • 2.1. Australian Open 2023 Broadcast Breakdown in Australia
    • 2.2. Australian Open 2023 Broadcasts Breakdown Across Europe
    • 2.3. Australian Open 2023 Broadcasters Breakdown Across the Rest of the World

  • 3. Sponsorship

    • 3.1. Australian Open 2023 Sponsorship Portfolio
    • 3.2. Australian Open 2023 Sponsorship Portfolio Breakdown
    • 3.3. Australian Open 2023 Sponsorship Contract Lengths

  • 4. Media Prize Money

    • 4.1. Australian Open 2023 Prize Money Breakdown

  • 5. Attendance & Ticketing

    • 5.1. Australian Open 2023 Attendance Insight
    • 5.2. Australian Open 2023 Ticketing Breakdown

  • 6. Athlete Profiles

    • 6.1. Australian Open 2023 Men’s Champion Player Profile – Novak Djokovic
    • 6.2. Australian Open 2023 Women’s Champion Player Profile – Aryna Sabalenka

  • 7. Appendix

    • 7.1. References

  • 8. Contact Us
  • 9. About GlobalData
  • 10. Contact Us – A global network of offices

Table

Slide 9- The table shows the Australian Open 2023 Broadcasters Breakdown Across the Rest of the World.

Slide 12 – The table shows the Australian Open 2023 Sponsorship Portfolio Breakdown.

Slide 13 – The table shows the Australian Open 2023 Sponsorship Contract Lengths. Slide 17 – The table shows the Australian Open 2023 Attendance Insight.

Slide 18 – The table shows the Australian Open 2023 Ticketing Breakdown.

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