Blockchain in Consumer – Thematic Research

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

The adoption of blockchain technology is surging in industry verticals including consumer goods. Blockchain vendors are taking a more business-oriented approach to educating executives about the benefits of the technology. Furthermore, COVID-19 has accelerated digital transformation, and executives across the globe are perceiving blockchain as a solution to provide tangible benefits.

Beyond cryptocurrencies, blockchain has diversified into other applications and industries demanding security due to its traceability, transparency, and immutability. Post the pandemic, there has been increasing attention on food and drink safety as consumers are becoming wary of imported products. The integration of blockchain in retail and production can enhance consumer engagement without necessarily being a disruptive force. The blockchain in consumer thematic research report gives an overview of the blockchain in consumer value chain, market size, growth forecasts, and the key trends impacting the market.

Read a FREE Sample Report for more insights on blockchain in consumer theme

Blockchain in Consumer – Key Trends

The key trends that are likely to influence the blockchain theme in the consumer sector can be classified into four categories: technology, macroeconomic, regulatory, and use case trends.

  • Technology Trends: Some of the common technology trends influencing blockchain in the consumer sector are blockchain as a service (BaaS), permissioned blockchains, zero-knowledge proof (ZKP), artificial intelligence (AI), and the Internet of Things (IoT).
  • Macroeconomic Trends: The key macroeconomic trends impacting the blockchain theme in consumer sector are COVID-19, Consortia, and Networks of Networks.
  • Regulatory Trends: The main regulatory trends influencing the adoption of blockchain in the consumer sector are regulatory clarification, fintech regulation, and blockchain standards.
  • Use case Trends: The prominent use case trends aiding the promotion of blockchain in the consumer goods industry are payments, supply chain, data sharing, smart contracts, cryptocurrency, central bank digital currencies (CBDCs), decentralized finance (DeFi), stablecoins, trade finance, non-fungible tokens (NFTs), decentralized digital identities (DID), and provenance.

Request a Sample PDF for detailed insights on each trend

Blockchain in Consumer – Industry Analysis

According to GlobalData, the global blockchain software and services market size was $3.6 billion in 2020 and is estimated to grow at a CAGR of more than 48% during 2020-2030. This considerable growth can be attributed to the rising adoption of Blockchain as a Service (BaaS). BaaS vendors integrate blockchain into core technologies, which helps blockchain adoption by easing operational requirements and allowing customers to access blockchain-based technologies without investing in in-house development.

The blockchain in consumer market theme also covers –

  • Use cases
  • Mergers and acquisitions
  • Timeline

Blockchain Market Revenue, 2019-2030

Blockchain Market Revenue, 2019-2030

Fetch Sample PDF for more blockchain in consumer market forecast

Blockchain in Consumer – Value Chain Analysis

GlobalData’s blockchain in the consumer value chain comprises two segments: consumer drivers and brand and product attributes. These can be split into multiple sub-segments and related industry topics.

Smart Labelling: Smart labels support consumers’ desire to know more about what they are eating, while the incorporation of blockchain can help reinforce their faith in the brands they trust. For smart labels to achieve mass adoption, designers will need to integrate QR codes in a manner that will not be obtrusive to product packaging. Marketing will also need to develop to educate digital immigrants on how to proactively engage with these new digital tools. In 2018, 3M developed a proof of concept for a new label-as-a-service solution built with blockchain on Microsoft Azure.

Blockchain in Consumer – Value Chain Analysis

For detailed insights on each value chain component, download sample PDF

Blockchain in Consumer – Leading Companies

The blockchain in consumer sector is witnessing intensive competition among existing payers and upcoming startups focusing on strengthening their market positions. The report covers key companies and their product launches to ensure they continue to maintain their dominance in the market.

Some of the top blockchains in consumer companies covered in this thematic research study include:

  • Ajinomoto
  • Anheuser-Busch InBev
  • Avery Dennison
  • Fonterra
  • Groupe SEB
  • Henkel
  • McDonald’s
  • Nestle’
  • Starbucks
  • The Hershey Company

Grab your sample report copy for vendor-specific offerings

Blockchain in Consumer Market Overview

Report Pages 51
Regions Covered Global
Market Size (2020) $3.6 Billion
CAGR (2020-2030) >48%
Key Trends Technology trends, Macroeconomic trends, Regulatory trends, and Use case trends
Value Chains Consumer drivers and Brand & Product Attributes
Blockchain in Consumer Companies Ajinomoto, Anheuser-Busch InBev, Avery Dennison, Fonterra, Groupe SEB, Henkel, McDonald’s, Nestle’, Starbucks, and the Hershey Company


  • Blockchain has showcased many qualities beyond digital currency, utilizing transparency and traceability for innovations in supply chain management.
  • The role of smart contracts can record ownership rights as products move through the supply chain, confirming responsibility for the product at any given time.
  • A blockchain ledger also enables brands to track recalls as they happen, giving confidence to the end consumer and protecting the brand’s reputation.

Reasons to Buy

  • Gain insight into the technologies used in the integration of blockchain in consumer goods.
  • Identify emerging trends to help better position your company.
  • Discover consumers’ reception to these technologies to influence actions going forward.

Anheuser-Busch InBev
Avery Dennison
Groupe SEB
The Hershey Company

Table of Contents

Executive summary


Technology briefing


Industry analysis

Value chain



Further reading


| Our thematic research methodology

| About GlobalData

| Contact Us

Frequently asked questions

Blockchain in Consumer – Thematic Research thematic reports
Currency USD

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Blockchain in Consumer – Thematic Research was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Blockchain in Consumer – Thematic Research in real time.

  • Access a live Blockchain in Consumer – Thematic Research dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.