Carlsberg Group – Company Overview and Analysis, 2023 Update

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Carlsberg Group Company Overview

Headquartered in Copenhagen, Denmark, Carlsberg is a brewing company that produces, retails, and markets beer and non-alcoholic beverages. It owns and operates a variety of well-known brands such as Carlsberg, Kronenbourg, Ringnes, Dali, Baltika, Somersby, Holsten, Tuborg, Wusu, among others. The company has an operational presence in Western Europe, Central and Eastern Europe, and Asia.

The “Carlsberg Group – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into potential markets. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Sectors ·        Alcoholic Beverages

·        Non-Alcoholic Beverages

Key Regions ·        West Europe

·        Asia

·        East Europe

·        Middle East and North Africa

·        Australasia

·        North America

·        Africa

·        Latin America

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Carlsberg Group Company Analysis by Sectors

The major sectors in which Carlsberg Group deals are alcoholic beverages and non-alcoholic beverages. In 2022, the alcoholic beverages sector was the leading sector for Carlsberg Group. The sales of this segment are expected to rise across all regions. Despite facing inflationary pressures and increased raw material import costs, Asian countries are expected to present ample growth opportunities for both beverage industries owing to the strong economic growth prospects and huge population.

Carlsberg Group Company Analysis by Sectors, 2022 (%)

Carlsberg Group Company Analysis by Sectors, 2022 (%)

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Carlsberg Group Company Analysis by Regions

Carlsberg’s operations are wides-spread across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. In 2022, the company generated over 43% of its total revenue from West Europe, followed by Asia and East Europe. China was the top market for Carlsberg, followed by France, and the UK in 2022. The company has been focusing on expanding its operations in fast-growing Asian markets, particularly in China, India, Vietnam, and Singapore.

Carlsberg Group Company Analysis by Regions, 2022 (%)

Carlsberg Group Company Analysis by Regions, 2022 (%)

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Carlsberg Group - Top Themes

The major themes in which Carlsberg Group is investing are digitalization, ESG, health & wellness, M&A, and geopolitics.

Digitalization: In January 2022, Carlsberg partnered with Autoware, an Italian software company to build an internet of things (IoT)-based application for real-time performance monitoring. Carlsberg will use the application to quickly compare the production performance of various units, using real-time data.

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• Carlsberg has major presence in Western Europe_x000D_

• Alcoholic beverages sales are set to grow across all regions_x000D_

• Carlsberg’s alcoholic beverages business in Asia sees a favorable outlook_x000D_

• Carlsberg’s strong revenue growth in Q3 2022 drove the sentiment score

Key Highlights

  • Carlsberg has major presence in Western Europe.
  • Alcoholic beverage sales are set to grow across all regions.
  • Carlsberg’s alcoholic beverages business in Asia sees a favorable outlook.
  • Carlsberg’s strong revenue growth in Q3 2022 drove the sentiment score.

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Carlsberg Group

Table of Contents

Company snapshot

Company overview

Sales by region and industry

Industry forecast overview by industry and region

Sales performance outlook

News and deals

Recruitment trends

Price dynamics

Social media trends

Key themes


Frequently asked questions

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