China Sustainable Tourism Market Summary, Competitive Analysis and Forecast to 2027

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Sustainable Tourism in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– Sustainable tourism minimizes the negative impacts and maximizes the positive impacts of tourism as an activity while conserving resources or using them wisely to maintain their long-term viability. It takes full account of socioeconomic, cultural, and environmental impacts and addresses the needs of visitors, industry, and host communities. The market scope includes hotels & motels, travel intermediaries (travel agents, direct), food service (commercial food services), and transportation (airlines, passenger rail, road).
– The Chinese sustainable tourism market had total revenues of $21.4 billion in 2022, representing a negative compound annual growth rate (CAGR) of 9.9% between 2017 and 2022.
– The domestic segment accounted for the market's largest proportion in 2022, with total revenues of $19.6 billion, equivalent to 91.3% of the market's overall value
– The Asia-Pacific sustainable tourism market was dominated by China, capturing a 39.6% share of the market value in 2022.


– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the sustainable tourism market in China

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the sustainable tourism market in China

– Leading company profiles reveal details of key sustainable tourism market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the China sustainable tourism market with five year forecasts

Reasons to Buy

– What was the size of the China sustainable tourism market by value in 2022?

– What will be the size of the China sustainable tourism market in 2027?

– What factors are affecting the strength of competition in the China sustainable tourism market?

– How has the market performed over the last five years?

– Who are the top competitors in China's sustainable tourism market?

Starbucks Corporation
Avis Budget Group Inc
TUI Group
New Century Tourism Group

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Market rivalry

1.6. Competitive landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?

7.2. What are the leading companies ESG initiatives?

7.3. How is technology used to enable sustainability?

7.4. Are there any other notable players in the sustainable tourism market?

8 Company Profiles

8.1. Starbucks Corporation

8.2. Avis Budget Group Inc

8.3. TUI Group

8.4. New Century Tourism Group

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related GlobalData research

About GlobalData


Table 1: China sustainable tourism market value: $ million, 2017–22

Table 2: China sustainable tourism market category segmentation: % share, by value, 2017–2022

Table 3: China sustainable tourism market category segmentation: $ million, 2017-2022

Table 4: China sustainable tourism market geography segmentation: $ million, 2022

Table 5: China sustainable tourism market value forecast: $ million, 2022–27

Table 6: Starbucks Corporation: key facts

Table 7: Starbucks Corporation: annual financial ratios

Table 8: Starbucks Corporation: key employees

Table 9: Starbucks Corporation: key employees Continued

Table 10: Starbucks Corporation: key employees Continued

Table 11: Avis Budget Group Inc: key facts

Table 12: Avis Budget Group Inc: annual financial ratios

Table 13: Avis Budget Group Inc: key employees

Table 14: TUI Group: key facts

Table 15: TUI Group: annual financial ratios

Table 16: TUI Group: key employees

Table 17: TUI Group: key employees Continued

Table 18: New Century Tourism Group: key facts

Table 19: New Century Tourism Group: key employees

Table 20: China size of population (million), 2018–22

Table 21: China gdp (constant 2005 prices, $ billion), 2018–22

Table 22: China gdp (current prices, $ billion), 2018–22

Table 23: China inflation, 2018–22

Table 24: China consumer price index (absolute), 2018–22

Table 25: China exchange rate, 2018–22


Figure 1: China sustainable tourism market value: $ million, 2017–22

Figure 2: China sustainable tourism market category segmentation: $ million, 2017-2022

Figure 3: China sustainable tourism market geography segmentation: % share, by value, 2022

Figure 4: China sustainable tourism market value forecast: $ million, 2022–27

Figure 5: Forces driving competition in the sustainable tourism market in China, 2022

Figure 6: Drivers of buyer power in the sustainable tourism market in China, 2022

Figure 7: Drivers of supplier power in the sustainable tourism market in China, 2022

Figure 8: Factors influencing the likelihood of new entrants in the sustainable tourism market in China, 2022

Figure 9: Factors influencing the threat of substitutes in the sustainable tourism market in China, 2022

Figure 10: Drivers of degree of rivalry in the sustainable tourism market in China, 2022

Frequently asked questions

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