Cost-of-Living Impact on Eating Out – Consumer Survey Insights

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Throughout 2022 H2, consumers have continued the trend of eating out less. The ratio between diners who wish to continue/start/more frequently eat out and those who wish to cut back on eating out has been consistent between 2022 Q3 and Q4. This decline in footfall highlights the importance for brands to align closely with consumer demand to maintain repeat visits.

The “Cost-of-Living Impact on Eating Out – Consumer Survey Insights “report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData’s TrendSights Map. The consumer insight offered throughout the report is drawn from GlobalData’s Q4 2022 global consumer survey- a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

Cost-of-Living Impact on Eating Out: Consumer Survey Overview

The cost-of-living crisis has swayed decision-making for all ages and regions. The value aspect of eating out is influential across a variety of age groups and regions. In terms of region, consumers from the Middle East & Africa are most likely to gravitate towards restaurants they perceive offer a better value for money. This supports that developing countries that have been affected significantly by the rising inflation are more likely to be influenced by value. It is therefore important for foodservice providers in these countries to pique consumer interest by having a balance between affordability and quality. Consumers who are currently working and have less disposable income but are influenced by quality, such as Gen Z, Millennials and Gen X, are more likely to be more price-conscious than older generations (e.g., Silent Generation). It is important for foodservice providers to target value-for-money strategies toward younger generations.

Overall, consumers who dine out less are more likely to be influenced by affordable menu items than consumers who dine out more. In terms of region, Asia & Australasia are most likely to gravitate towards the affordability aspect. Furthermore, these types of consumers have notable differences in preference compared to diners who dine out more frequently. For example, diners who are planning to eat out less are significantly more likely than regular diners to prioritize affordability in their restaurant choices.

When you decide to go out to have a meal, what influences your decision? – it is better value, 2022 Q4

When you decide to go out to have a meal, what influences your decision

To know more about what influences a consumer’s decision to go out to have a meal, download a free report sample

Key Highlights

  • Brands must acknowledge that many consumers are eating out less due to a variety of reasons, one being the cost-of-living crisis.
  • Brands must ensure that they align closely with demand from younger generations. Brands must consider the demand from older generations, who are more likely to be discount-focused than younger generations.
  • The cost-of-living crisis has influenced consumer purchase behavior around the world, however, affordability has affected consumer choices most in the Asia-Pacific region.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.


Table of Contents

1. Consumer Survey Insights: Cost of living Impact on Eating Out

‒ Introduction

‒ Cost-of-living impact on eating out

‒ Take-outs

2. Appendix

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