Cryptocurrency Sector Sport Sponsorship Market Report Overview
Cryptocurrency sponsorship in the sport sector was worth over $742 million in 2022 with 230 active deals. For cryptocurrency brands currently engaging in sports sponsorship, services range from trading, fantasy fan engagement and blockchain services. The explosion of the cryptocurrency sector has been met by extensive spending within the sports industry. In terms of brand spend North America is currently the home of cryptocurrency sponsorship spend with brands in this region holding the biggest deals in the sector, followed by EMEA. However, some corners of the sports industry have been skeptical at cryptocurrency sponsorship, with some rights holders withholding securing partnerships with crypto firms before gaining a better understanding of the sector.
The cryptocurrency sector sport sponsorship market research report takes a detailed look into the cryptocurrency sponsorship landscape in the sport market. Moreover, it focuses on the biggest deals and latest trends which are affecting both sponsors and rights holders.
|Annual Deal Value (2022)||$742 million|
|No. of Deals||230|
|Key Sport Types||Soccer, Basketball, MMA, Esports, Motor Sport, American Football, Cricket, and Ice Hockey|
|Leading Brands||Crypto.com, Socios.com, FTX, DigitalBits, Dapper Labs, Coinbase, Sorare, Bitci, Binance, and Algorand|
Cryptocurrency Sector Sport Sponsorship Market Segmentation by Sport Types
The sport types popular across the cryptocurrency sector sponsorship are soccer, basketball, MMA, Esports, motor sport, American football, cricket, and ice hockey among others. Soccer rights holders are the main beneficiaries of the cryptocurrency explosion in 2022 with the highest volume of deals for any sport. However, the NBA generates the most revenue from cryptocurrency sponsorship, with deals for NBA associated properties currently worth close to 136 million.
Cryptocurrency Sector Sport Sponsorship Market Analysis by Sport Types (%)
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Cryptocurrency Sector Sport Sponsorship Market – Brand Analysis
Some of the leading brands in the cryptocurrency sector associated with sports sponsorship are Crypto.com, Socios.com, FTX, DigitalBits, Dapper Labs, Coinbase, Sorare, Bitci, Binance, and Algorand among others. Crypto.com was the biggest spender in the cryptocurrency sponsorship sector with over $144 million committed to sports industry rights holders in 2022. Its biggest partnership is with combat sports promoter UFC.
Cryptocurrency Sector Sport Sponsorship Market Analysis by Brands, 2022 (%)
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Segments Covered in the Report
Cryptocurrency Sector Sports Type Outlook (Value, $ Million, 2023)
- American Football
- Ice Hockey
- Drone Racing
- USG College Sport
The report covers the biggest deals within the cryptocurrency sector, whilst also considering the most active brands and biggest spenders, analyzing the flow of investment from cryptocurrency markets into the sports industry. The report considers which sport properties are the main beneficiaries of crypto sponsorship, along with the current state of this sponsorship sector, and how it might further develop in the future.
Highlights include the latest industry leading sponsorship data for cryptocurrency sponsorship, as well as a deep dive case study into the relationship between cryptocurrency brands and Europe’s major soccer clubs and competitions. A breakdown of the sector’s biggest deals, and most valued markets is also provided.
Reasons to Buy
Readers will gain an industry leading analysis of the cryptocurrency sponsorship landscape, covering the active deals within the sector across global sport markets. Readers will also gain a deep understanding of the role cryptocurrency currently plays in the sports industry, and how this role may change over time given the growing influence of fan activism and concerns around ethical ESG principles.
English Premier League
Table of Contents
- 1. Introduction
- 1.1. Executive Summary
- 1.2. Landscape
- 2. Sector Analysis
- 2.1. Sport Sectors
- 2.2. Property Value
- 2.3. Market Value
- 2.4. Biggest Deals
- 2.5. Opportunities
- 3. Case Study: Cryptocurrency & Soccer
- 3.1. Clubs & Federations
- 3.2. Big Five Leagues
- 3.3. Deal Growth
- 3.4. Federation Deals
- 4. Brand Analysis
- 4.1. Case Study: LA Lakers & Crypto.com
- 4.2. Biggest Spenders
- 4.3. Most Active Brands
- 4.4. Brand Markets
- 4.5. Key Brands
Frequently Asked Questions
Cryptocurrency sponsorship in the sport sector was worth over $742 million in 2022.
There was a total of 230 active cryptocurrency partnerships signed in the sport sector in 2022.
Soccer market holds the highest volume of deals for any sport.
The NBA generates the most revenue from cryptocurrency sponsorship, with deals for NBA associated properties currently worth close to 136 million.
Cryptocurrency trading platform Crypto.com was the biggest spender in the cryptocurrency sport sponsorship sector in 2022.
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