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Customer Loyalty in Retail – Thematic Research

Pages: 33 Published: March 31, 2021 Report Code: GDRT-TR-S026

A business can improve upon the customer loyalty aspect by being more empathetic during its customer service. In times of any issue with purchase, a customer feels more valued if they feel listened to and given a work around immediately. Also, businesses should analyze the entire customer’s journey with them through every touchpoint to target efforts towards them, rather than considering customers only as a point for sale.


Customer loyalty leads to greater customer retention

Customer loyalty requires more effort than brand loyalty

Loyal customers generate greater value for a business over time

Reasons to Buy

This report identifies the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Key Players

The North Face
Best Buy
David's Bridal
Walgreens Boots Alliance
Depop. B&Q
John Lewis
TK Maxx
Alibaba Group

Table of Contents

| Contents

Executive summary


Thematic briefing


Industry analysis

Mergers and acquisitions


Value chain


| Our thematic research methodology

| About GlobalData

| Contact Us


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