Cybersecurity in Consumer Goods – Thematic Research
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The global cybersecurity revenue in consumer goods was $116.6 billion in 2020. The market is expected to grow at a CAGR of more than 9% during the forecast period. Cybersecurity is the body of technologies, processes, and practices designed to protect networks, computers, programs, and electronic data from attack, damage, or unauthorized access.
Cybersecurity is more important than ever for consumer goods companies. The pandemic has accelerated the digitalization of business operations and has normalized remote working and eCommerce. This means consumer goods companies have become more reliant on information technology (IT) and operational technology (OT) systems that are connected to both the internet and the corporate network, increasing the attack surface available to threat actors.
The Global Cybersecurity Market Overview
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What is the impact of cybersecurity on the consumer goods market?
The pandemic contributed to (or outright set in motion) changes to the consumer goods sector, resulting in companies relying on more internet and network-connected devices and collecting and storing greater volumes of consumer and operations-related data.
As consumer goods companies have digitalized their operations, more data is collected and transmitted between more internet and network-connected devices before being stored in company databases. This has increased the attack surface hackers are presented with, the ease of navigating networks of connected devices, and the amount of data up for grabs.
Cybersecurity breaches threaten profitability because they can cause lasting damage to digital and physical infrastructures and can badly tarnish a company’s reputation. Cybersecurity breaches also threaten employee and customer privacy. As such, a company without robust cybersecurity protocols cannot be considered a strong ESG performer and is therefore not safe from scrutiny and consumer backlash.
Cybersecurity addresses the security challenges posed by remote working. The corporate network houses most, if not all, of a company’s data and comprises all the applications employees need to do their jobs. Before remote working, corporate networks were typically protected by a firewall and other security apparatus to keep unauthorized individuals outside the network. However, additional cybersecurity measures have become necessary as companies have increasingly adopted virtual private networks (VPNs) to provide employees with remote access to the entire corporate network.
What are the key cybersecurity value chains?
The key cybersecurity value chains can be divided into three segments: hardware, software, and services.
Hardware
With chips now being used in mission-critical servers and safety-critical applications, protecting chips from cyberattacks is becoming more critical and more expensive. Systems vendors such as Apple and Amazon are increasingly designing their chips rather than buying commercially developed devices and intellectual property (IP) created by third-party developers.
Software
The software element of the cybersecurity value chain comprises the following areas: identity management, network security, endpoint security, threat detection & response, cloud security, data security, email security, application security, unified threat management, and vulnerability management.
Services
The services element of the cybersecurity value chain comprises the following areas: managed security services, post-breach response services, and risk & compliance services. Services are typically outsourced because of the complexity of addressing cybersecurity-related issues, such as staying on top of vulnerabilities, identifying & responding to threats, and meeting compliance requirements.
Which are the leading consumer goods companies deploying cybersecurity?
The leading consumer goods companies deploying cybersecurity are Coca-Cola, Johnson & Johnson, Mondelēz, Nestlé, P&G, and Unilever.
Which are the specialist cybersecurity vendors in the consumer goods market?
The specialist cybersecurity vendors in the consumer goods market are Armis Security, Auvesy-MDT, Claroty, Dragos, Nozomi Networks, and Sangfor Technologies.
Market report scope
Market size (Year – 2020) | $116.6 billion |
CAGR | >9% |
Forecast period | 2020 to 2025 |
Key value chains | Hardware, Software, and Services |
Leading consumer goods companies | Coca-Cola, Johnson & Johnson, Mondelēz, Nestlé, P&G, and Unilever |
Specialist cybersecurity vendors | Armis Security, Auvesy-MDT, Claroty, Dragos, Nozomi Networks, and Sangfor Technologies |
Scope
- The ways in which consumer goods companies adapted to the pandemic have also made them more vulnerable to cyberattacks. As cyberattacks have become more frequent and more damaging over the last two years, consumer goods companies’ investments in cybersecurity have grown.
- In 2021, the vulnerability of modern operational technology (OT) in particular was made clear by high-profile attacks on SolarWinds and Colonial Pipeline.
- Securing OT environments will be a particularly important investment for consumer goods companies to make in the near future.
Reasons to Buy
- Understand the cybersecurity value chain.
- Identify the key specialist vendors and industry adopters of cybersecurity in the consumer goods sector.
- Discover the threats facing the consumer goods sector, and how cybersecurity can alleviate them.
Accenture
Airbus (Stormshield)
Akamai
Alert Logic
Alibaba
Alphabet (Google)
Alphabet (Siemplify)
Amazon
AMD
Analog Devices
AnyVision
Appgate
Apple
Applied Risk
Aqua Security
Arcon
Area 1 Security
Armis Security
AT&T
Atos
Attivo Networks
Autorabit
Auvesy
Avatier
Aware
BAE Systems
Baidu
Barracuda
Barracuda Networks
BeyondTrust
BioEnable
Blackberry
BMC Helix
Broadcom
BT
Cadence Design Systems
Capgemini
Cardonet
Cato
Check Point Software
Checkmarx
China Telecom
China Unicom
CipherCloud
Cisco
Claroty
Clear Secure
Clearview
Cloudanix
Cloudcheckr
Cloudera
Cloudflare
CloudPassage
CMITech
Coca-Cola
Code42
Cognitec
Cognizant
Colgate-Palmolive
Contrast Security
Copado
CrowdStrike
CyberArk
Cyberbit
Cybereason
CyCognito
Cynet
D3 Security
Danone
Darktrace
Dashlane
Delinea
Dell Technologies
Deloitte
Deutsche Telekom
Dragos
Duo Security
DXC Technology
ekey
Epsilon
Equifax
Ermetic
Exabeam
Expanse
Extreme
EY
Eyelock
F5 Networks
Flosum
Forcepoint
Forescout
ForgeRock
Fortinet
Foxpass
Fugue
Fujitsu
GitLab
GlaxoSmithKline
HCL Technologies
Helpsystems
Herjavec Group
HID Global
Hitachi
Horizon Robotics
HPE
Huawei
IBM
IBM (Red Hat)
Idemia
iFlytek
Illumio
Ilumio
Impulse
Informatica
Infosys
Innovatrics
Intel
Invicti
iProov
Iris ID
IriusRisk
Ironscales
Ivanti
Ivanti (MobileIron)
Johnson & Johnson
Juniper Networks
Kairos
Kapersky Labs
Kellogg's
KnowBe4
KPMG
Kraft Heinz
KT
Lacework
LastPass
Lockheed Martin
LogMeIn
LogMeOnce
Logrhythm
Lookout
Lumen Technologies
ManageEngine
Marvell
Megvii
Mentor Graphics
Micro Focus
Micron Semiconductor
Microsoft
Mimecast
Mondelez
Nagios
NCC
Nestle
Netskope
Nokia
NordPass
Northrop Grumman
Nozomi Networks
NTT Data
NXP Semiconductors
NXT-ID
Okta
Okta
Onapsis
One Identity
OneLogIn
OneSpan
OneTrust
Oracle
Orange
Orca Security
P&G
Palantir
Palo Alto Networks
PDI Software
PepsiCo
Perimeter 81
Philips
Ping Identity
Portnox
Preciate.me
Proofpoint
PwC
Qualys
Rapid7
Raytheon BBN
Raytheon Technologies
RedSeal
Renesas
Resolver
Rhebo
RSA
Ruckus
SAIC
SailPoint Technologies
Samsung Electronics
Sangfor Technologies
SecureAuth
SecureOne
Secureworks
Securonix
SenseTime
SentinelOne
Singtel (Trustwave)
Skybox Security
Skyhigh Security
Snyk
Softbank (Arm)
SonicWall
Sophos
Splunk
STMicroelectronics
Sumo Logic
Swimlane
Synopsys
Tanium
Tata Consultancy Services
Tech Mahindra
Tech5
Telstra
Tenable
Tessian
Thales
ThreatConnect
Threatmetrix
Threatmodeler
TitanHQ
TrapX
Trellix
Trellix
Trellix (Mandiant)
Trend Micro
TrueFace.AI
Unilever
Untangle
Veracode
Verizon
Versa
VMware
VMware
WatchGuard
WhiteHat Security
Wipro
Yubico
Zscaler
Table of Contents
Frequently asked questions
-
What was the global cybersecurity market size in 2020?
The global cybersecurity market size was $116.6 billion in 2020.
-
What is the global cybersecurity market growth rate?
The global cybersecurity market is expected to grow at a CAGR of more than 9% during the forecast period.
-
What are the key cybersecurity value chains?
The key cybersecurity value chains can be divided into three segments: hardware, software, and services.
-
Which are the leading consumer goods companies deploying cybersecurity?
The leading consumer goods companies deploying cybersecurity are Coca-Cola, Johnson & Johnson, Mondelēz, Nestlé, P&G, and Unilever.
-
Which are the specialist cybersecurity vendors in the consumer goods market?
The specialist cybersecurity vendors in the consumer goods market are Armis Security, Auvesy-MDT, Claroty, Dragos, Nozomi Networks, and Sangfor Technologies.

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