Business of the English Premier League 2023-24 – Property Profile, Sponsorship and Media Landscape
All the vital news, analysis, and commentary curated by our industry experts.
Business of English Premier League Report Overview
The Premier League is one of the biggest and most popular soccer leagues in the world and forms part of the ‘big five’ leagues contested in Europe. It is based in the UK and is completely made up of English teams for the 2023-24 season, with a few exceptions. The team sponsorship market is worth $1.504 billion in the 2023-2024 season. Betting brands retain large prominence on Premier League shirts and are responsible for more than 34% of all team shirt deals this season. This is because clubs cash in before the looming ban on such deals.
The Business of English Premier League research report takes a closer look at the commercial dealings that make up the bulk of commercial revenue for the clubs participating in the league.
|Team Sponsorship Value (2023-2024)||$1.504 billion|
|Key Broadcasters||· Sky Deutschland
· Canal +
· Sky Italia
· ELEVEN Sports
· Match TV
· Setanta Sports
· TNT (BT Sport)
· Amazon Prime
|Key Sponsors||· Sorare
· EA Sports
· Avery Dennison
|Enquire & Decide||Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.|
Buy Full Report for More Insights on the Business of the English Premier League
Business of English Premier League – Broadcasters
Some of the broadcasters for the English Premier League are Sky Deutschland, Telenet, Canal +, NENT, Sky Italia, ELEVEN Sports, Digi, Match TV, Telekom, and DAZN. Previously Sky used to hold the exclusive domestic rights for broadcasting the Premier League but that has not been the case since the 2007- 2010 cycle. This has attracted alternative domestic broadcasters such as Setanta Sports, ESPN, TNT (BT Sport), and more recently internet streaming service Amazon Prime to the market. The Premier League has a centralized distribution model which attempts to provide an equal allocation of TV rights revenue among the competing clubs to create a balance in competition and avoid huge financial disparity.
English Premier League Analysis by Broadcasters, 2022-2025
Buy Full Report for More Broadcaster Insights into the English Premier League
Business of English Premier League – League Sponsorship
Some of the key sponsors of the English Premier League are Sorare, EA Sports, Budweiser, Nike, Barclays, Hublot, Oracle, Castrol, Avery Dennison, and Panini. Sorare has the highest number of deal values. Nike remains the longest-running active partner of the Premier League, while Barclays and EA Sports are the next longest-serving partners.
English Premier League Analysis by League Sponsorship, 2023-2024 (%)
Buy Full Report for More Sponsorship Insights into the English Premier League
This report provides:
- The key developments in the English Premier League offering bespoke insight as to how its commercial appeal is continuing to grow.
- A look at the main commercial revenue opportunities for the league and its clubs, including media rights and main sponsorship deals.
- A closer look at the social media appeal, ticket revenue potential, player sponsorship value, and comparisons to how the tournament has evolved in recent years.
An overview of the position of the sport in 2023, looking at how the league looks, with strong comparisons to the changes from last season. A look at the main commercial streams, including sponsorship, media and ticket sales. The sheer depth of the sponsorship insight is unparalleled, offering a breakdown from league, team and player perspectives.
Reasons to Buy
The English Premier League is the most commercial soccer league in the world and houses some of the best players on the planet. There is more generated money in this league than in any other domestic league and it is important to understand where and how these funds are generated.
Table of Contents
- 1. Overview
- 1.1. Executive Summary
- 1.2. Overview
- 2. Attendance & Tickets
- 2.1. Average Attendances
- 2.2. Ticket Prices
- 2.3. Potential Ticket Revenue
- 3. Social Media
- 3.1. Team Social Media Breakdown
- 3.2. League Comparison
- 3.3. Player Social Media Breakdown
- 4. Media Landscape
- 4.1. Official Broadcasters
- 4.2. Domestic Rights
- 4.3. International Rights
- 5. League Sponsorship
- 5.1. Sponsorship Overview
- 5.2. Partnerships History
- 5.3. Annual Deal Values
- 5.4. Industry Deal Breakdown
- 5.5. Deal Location Breakdown
- 6. Kit Supplier Market
- 6.1. Overview of All Deals
- 6.2. Annual Deal Values
- 6.3. Brand Breakdown
- 6.4. New & Expiring Deals
- 7. Front-of-Shirt Sponsorship
- 7.1. Deal Overview
- 7.2. New & Expiring Deals
- 8. Sleeve Sponsorship
- 8.1. Overview
- 8.2. New & Expiring Deals
- 9. Team Sponsorship
- 9.1. Overview
- 9.2. Sector Breakdown
- 9.3. Brand Exposure
- 9.4. Club Inventory
- 9.5. New Deals
- 10. Team Pages
- 11. Player Profiles
- 11.1. Top Player Profiles
- 11.2. Most Expensive New Signings
- 12. Appendix
Frequently asked questions
What is the team sponsorship market value for English Premier League in the 2023-2024 season?
The team sponsorship market value for English Premier League is $1.504 billion in the 2023-2024 season.
Who are the key broadcasters of the English Premier League?
Some of the broadcasters for the English Premier League are Sky Deutschland, Telenet, Canal +, NENT, Sky Italia, ELEVEN Sports, Digi, Match TV, Telekom, DAZN, Setanta Sports, ESPN, TNT (BT Sport), and Amazon Prime.
Which is the leading sponsor of the English Premier League?
Sorare is the leading sponsor of the English Premier League for the 2023-2024 season.
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
Business Intelligence & Marketing Manager, SAL Heavy Lift
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
Market Analyst & Management, Liebherr-Werk
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Head of Key Accounts, Saab AB
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Marketing Intelligence Manager, Portugal Foods
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Head of Customer Insight and Research, Standard Chartered
Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.
I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.
I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Consumer Sensory Insights, Givaudan
“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.
Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”
Senior Account Manager, TSYS
GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.
I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.
One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.