Business of the English Premier League 2023-24 – Property Profile, Sponsorship and Media Landscape
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Business of English Premier League Report Overview
The Premier League is one of the biggest and most popular soccer leagues in the world and forms part of the ‘big five’ leagues contested in Europe. It is based in the UK and is completely made up of English teams for the 2023-24 season, with a few exceptions. The team sponsorship market is worth $1.504 billion in the 2023-2024 season. Betting brands retain large prominence on Premier League shirts and are responsible for more than 34% of all team shirt deals this season. This is because clubs cash in before the looming ban on such deals.
The Business of English Premier League research report takes a closer look at the commercial dealings that make up the bulk of commercial revenue for the clubs participating in the league.
Team Sponsorship Value (2023-2024) | $1.504 billion |
Key Broadcasters | · Sky Deutschland
· Telenet · Canal + · NENT · Sky Italia · ELEVEN Sports · Digi · Match TV · Telekom · DAZN · Setanta Sports · ESPN · TNT (BT Sport) · Amazon Prime |
Key Sponsors | · Sorare
· EA Sports · Budweiser · Nike · Barclays · Hublot · Oracle · Castrol · Avery Dennison · Panini |
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Business of English Premier League – Broadcasters
Some of the broadcasters for the English Premier League are Sky Deutschland, Telenet, Canal +, NENT, Sky Italia, ELEVEN Sports, Digi, Match TV, Telekom, and DAZN. Previously Sky used to hold the exclusive domestic rights for broadcasting the Premier League but that has not been the case since the 2007- 2010 cycle. This has attracted alternative domestic broadcasters such as Setanta Sports, ESPN, TNT (BT Sport), and more recently internet streaming service Amazon Prime to the market. The Premier League has a centralized distribution model which attempts to provide an equal allocation of TV rights revenue among the competing clubs to create a balance in competition and avoid huge financial disparity.
English Premier League Analysis by Broadcasters, 2022-2025
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Business of English Premier League – League Sponsorship
Some of the key sponsors of the English Premier League are Sorare, EA Sports, Budweiser, Nike, Barclays, Hublot, Oracle, Castrol, Avery Dennison, and Panini. Sorare has the highest number of deal values. Nike remains the longest-running active partner of the Premier League, while Barclays and EA Sports are the next longest-serving partners.
English Premier League Analysis by League Sponsorship, 2023-2024 (%)
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Scope
This report provides:
- The key developments in the English Premier League offering bespoke insight as to how its commercial appeal is continuing to grow.
- A look at the main commercial revenue opportunities for the league and its clubs, including media rights and main sponsorship deals.
- A closer look at the social media appeal, ticket revenue potential, player sponsorship value, and comparisons to how the tournament has evolved in recent years.
Key Highlights
An overview of the position of the sport in 2023, looking at how the league looks, with strong comparisons to the changes from last season. A look at the main commercial streams, including sponsorship, media and ticket sales. The sheer depth of the sponsorship insight is unparalleled, offering a breakdown from league, team and player perspectives.
Reasons to Buy
The English Premier League is the most commercial soccer league in the world and houses some of the best players on the planet. There is more generated money in this league than in any other domestic league and it is important to understand where and how these funds are generated.
Manchester United
Manchester City
Liverpool
Chelsea
Arsenal
Tottenham Hotspur
EA Sports
Barclays
Nike
Adidas
Puma
Hummel
Castore
TeamViewer
Eithad
Three
Standard Chartered
AIA
Emirates
Socios.com
Betway
Bet365
Cadbury
Monster Energy
Parimatch
Table of Contents
Frequently asked questions
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What is the team sponsorship market value for English Premier League in the 2023-2024 season?
The team sponsorship market value for English Premier League is $1.504 billion in the 2023-2024 season.
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Who are the key broadcasters of the English Premier League?
Some of the broadcasters for the English Premier League are Sky Deutschland, Telenet, Canal +, NENT, Sky Italia, ELEVEN Sports, Digi, Match TV, Telekom, DAZN, Setanta Sports, ESPN, TNT (BT Sport), and Amazon Prime.
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Which is the leading sponsor of the English Premier League?
Sorare is the leading sponsor of the English Premier League for the 2023-2024 season.
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