Business of the English Premier League 2023-24 – Property Profile, Sponsorship and Media Landscape

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Delve deep into the commercial dealings that fuel the success of Business of the English Premier League 2023-24 clubs.

Business of English Premier League Report Overview

The Premier League is one of the biggest and most popular soccer leagues in the world and forms part of the ‘big five’ leagues contested in Europe. It is based in the UK and is completely made up of English teams for the 2023-24 season, with a few exceptions. The team sponsorship market is worth $1.504 billion in the 2023-2024 season. Betting brands retain large prominence on Premier League shirts and are responsible for more than 34% of all team shirt deals this season. This is because clubs cash in before the looming ban on such deals.

The Business of English Premier League research report takes a closer look at the commercial dealings that make up the bulk of commercial revenue for the clubs participating in the league.

Team Sponsorship Value (2023-2024) $1.504 billion
Key Broadcasters ·       Sky Deutschland

·       Telenet

·       Canal +

·       NENT

·       Sky Italia

·       ELEVEN Sports

·       Digi

·       Match TV

·       Telekom

·       DAZN

·       Setanta Sports

·       ESPN

·       TNT (BT Sport)

·       Amazon Prime

Key Sponsors ·       Sorare

·       EA Sports

·       Budweiser

·       Nike

·       Barclays

·       Hublot

·       Oracle

·       Castrol

·       Avery Dennison

·       Panini

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Business of English Premier League – Broadcasters

Some of the broadcasters for the English Premier League are Sky Deutschland, Telenet, Canal +, NENT, Sky Italia, ELEVEN Sports, Digi, Match TV, Telekom, and DAZN. Previously Sky used to hold the exclusive domestic rights for broadcasting the Premier League but that has not been the case since the 2007- 2010 cycle. This has attracted alternative domestic broadcasters such as Setanta Sports, ESPN, TNT (BT Sport), and more recently internet streaming service Amazon Prime to the market. The Premier League has a centralized distribution model which attempts to provide an equal allocation of TV rights revenue among the competing clubs to create a balance in competition and avoid huge financial disparity.

English Premier League Analysis by Broadcasters, 2022-2025

English Premier League Analysis by Broadcasters, 2022-2025

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Business of English Premier League – League Sponsorship

Some of the key sponsors of the English Premier League are Sorare, EA Sports, Budweiser, Nike, Barclays, Hublot, Oracle, Castrol, Avery Dennison, and Panini. Sorare has the highest number of deal values.  Nike remains the longest-running active partner of the Premier League, while Barclays and EA Sports are the next longest-serving partners.

English Premier League Analysis by League Sponsorship, 2023-2024 (%)

English Premier League Analysis by League Sponsorship, 2023-2024 (%)

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  • Key Developments Influencing Growth of Commercial Appeal
  • Primary Commercial Streams
  • Every Club and League Sponsorship Deal Valued
  • Leveraging the Power of Social Media
  • Player Sponsorship Analysis
  • Key Broadcasters and Sponsors

Key Highlights

An overview of the position of the sport in 2023, looking at how the league looks, with strong comparisons to the changes from last season. A look at the main commercial streams, including sponsorship, media and ticket sales. The sheer depth of the sponsorship insight is unparalleled, offering a breakdown from league, team and player perspectives.

Reasons to Buy

  • Understand the financial dynamics of the English Premier League – where and how funds are generated.
  • Gain insights into the sponsorship revenues of English Premier League clubs.
  • Break down unparalleled sponsor insights.
  • Build a creative strategy on leveraging social media and its impact on fan engagement.
  • Explore multiple sources of revenue from media rights and sponsorship deals to ticket sales.

We recommend this valuable source of information to anyone involved as:

  • Soccer enthusiasts
  • Business professionals
  • Stakeholders interested in the financial aspects of the English Premier League

With this report, you will have access to the financial playbook of the English Premier League, unveiling the strategies and partnerships that power the world’s premier soccer league.

English Premier League
Manchester United
Manchester City
Tottenham Hotspur
EA Sports
Standard Chartered
Monster Energy

Table of Contents

  • 1. Overview

    • 1.1. Executive Summary
    • 1.2. Overview

  • 2. Attendance & Tickets

    • 2.1. Average Attendances
    • 2.2. Ticket Prices
    • 2.3. Potential Ticket Revenue

  • 3. Social Media

    • 3.1. Team Social Media Breakdown
    • 3.2. League Comparison
    • 3.3. Player Social Media Breakdown

  • 4. Media Landscape

    • 4.1. Official Broadcasters
    • 4.2. Domestic Rights
    • 4.3. International Rights

  • 5. League Sponsorship

    • 5.1. Sponsorship Overview
    • 5.2. Partnerships History
    • 5.3. Annual Deal Values
    • 5.4. Industry Deal Breakdown
    • 5.5. Deal Location Breakdown

  • 6. Kit Supplier Market

    • 6.1. Overview of All Deals
    • 6.2. Annual Deal Values
    • 6.3. Brand Breakdown
    • 6.4. New & Expiring Deals

  • 7. Front-of-Shirt Sponsorship

    • 7.1. Deal Overview
    • 7.2. New & Expiring Deals

  • 8. Sleeve Sponsorship

    • 8.1. Overview
    • 8.2. New & Expiring Deals

  • 9. Team Sponsorship

    • 9.1. Overview
    • 9.2. Sector Breakdown
    • 9.3. Brand Exposure
    • 9.4. Club Inventory
    • 9.5. New Deals

  • 10. Team Pages
  • 11. Player Profiles

    • 11.1. Top Player Profiles
    • 11.2. Most Expensive New Signings

  • 12. Appendix


Average Attendances Graph

Ticket Price Table

Ticket Revenue Table

Social Media Ranking Charts

Official Broadcasters Table

Domestic & International Rights Tables & Charts

League Sponsorship Tables & Charts

Kit Supplier Tables & Charts

Front of shirt Tables & Charts

Sleeve Tables & Charts

League Sponsorship overview Charts

Individual Team Graphs


Attendance Charts

Social Media Charts and Graphs

Media Deals Charts and graphs

League sponsorship graphs and tables

Kit Supplier graphs

FOS graphs

Sleeve sponsor graphs

Club Social Media Graphs

Frequently asked questions

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