Business of the Esports 2024 – Property Profile, Sponsorship and Media Landscape

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Business of the Esports 2024 Market Report Overview

The esports market revenue was $1.64 billion in 2023. The growing trend of live streaming of games, gaming investments, rising viewership, ticket sales, engagement activity, and demand for league tournament infrastructure are the factors influencing the esports market growth.

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The Business of Esports 2024 market research report provides in-depth insights into the key commercial entities linked to the teams, publishers, athletes, and tournaments themselves, including social media, viewing figures, and key sponsorship deals.

Market Revenue 2023 $1.64 Billion
Valuable Teams ·        Team Liquid Honda

·        OG

·        Team Spirit

·        Evil Guniuses

·        Natus Vincere

·        Team Secret

·        Fnatic

·        Others

Active Brands ·        Secretlab

·        Red Bull

·        Kia

·        Logitech

·        Razer

·        PUMA

·        Mercedes-Benz

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Business of Esports 2024 by Valuable Teams

As of the beginning of 2024, Team Liquid Honda is the most valuable esports team

The ten most valuable esports teams are Team Liquid Honda, OG, Team Spirit, Evil Guniuses, Natus Vincere, Team Secret, Fnatic,, PSG Esports, and FaZe Clan. Team Liquid Honda has won numerous championships in various games such as Dota 2, League of Legends, and Counterstrike: Global Offensive.

Valuable Esports Teams 2024

Valuable Esports Teams 2024

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Business of Esports 2024 by Team Sponsorship Active Brands

Secretlab, the gaming chair manufacturer has the highest volume of deals

A few of the major active brands in the esports market are:

  • Secretlab
  • Red Bull
  • Kia
  • Logitech
  • Razer
  • PUMA
  • Mercedes-Benz.

Secretlab’s most lucrative deal being is with Team Liquid, the highest earning team. The multi-year deal, which began in 2020 and is set to run until the end of 2024, sees Secretlab supply gaming chairs to Team Liquid.

Business of Esports Market 2024 by Most Active Brands

Business of Esports Market 2024 by Most Active Brands

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Esports Around the World

Asia and North America currently represent the largest esports markets in terms of revenue.

Asia could be described as the birthplace of modern esports, with huge interest from big Asian markets such as China, Japan, and South Korea. These nations have been at the forefront of esports success, with success in the game of League of Legends. The region houses some of the biggest technology and gaming brands in the world which has helped aid and shape the direction of the esports landscape. China was one of the first nations to officially recognize pro gaming at a national level and now has some of the biggest teams’ players in the global landscape.

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  • The report provides a detailed overview of the key facts and analysis of the Business of Esports 2024.
  • The report identifies the sponsorship players in the market, pinpoints the most popular tournaments and most popular players, teams, organizations and games.

Key Highlights

A detailed overview of the key facts and analysis of the Business of Esports 2024. The report identifies the sponsorship players in the market, pinpoints the most popular tournaments and most popular players, teams, organizations and games.

Reasons to Buy

  • For those wanting an in-depth analysis of the Business of Esports 2024, in the sense of both business and popularity.

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Table of Contents

  • 1. Overview

    • 1.1. Executive Summary
    • 1.2. 2024 Tournament Calendar
    • 1.3. Market Overview

  • 2. Social Media

    • 2.1. Team Social Media
    • 2.2. Game Social Media
    • 2.3. Publisher Social Media
    • 2.4. Player Social Media

  • 3. Media Landscape

    • 3.1. Overview
    • 3.2. Most Watched Esports Games in 2023
    • 3.3. Most Popular Esports Tournaments in 2023

  • 4. 2023 Tournament Breakdown

    • 4.1. 2023 Tournaments
    • 4.2. 2023 Earnings Breakdown

  • 5. Esports by Market

    • 5.1. Esports Around The World

  • 6. Team Sponsorship Analysis

    • 6.1. Team Sponsorship
    • 6.2. Deals by Sector
    • 6.3. Most Active Brands

  • 7. Team Sponsorship Portfolios
  • 8. Appendix


Slide 5 – 2024 Tournament Calender

Slide 13-16 – A breakdown of the social media following across the five main social media platforms of teams, games, publishers, and players.


Most Valuable Esports Companies Graph

Market Revenue Graph

Player Breakdown Graph

Gaming Revenue Graph

Social Media Tables & Graphs

Hours Watched Graphs

Sponsorship Breakdown Graphs

Team Sponsorship Portfolio Graphs

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