FIFA World Cup 2022 – Post Event Analysis
All the vital news, analysis, and commentary curated by our industry experts.
FIFA World Cup Post Event Analysis Report Overview
The 2022 FIFA World Cup earnings is estimated to be $755.9 million from tournament sponsors. The FIFA World Cup was broadcasted across the globe, with 236 different broadcasting deals and breaking TV audience records in various countries. In the UK, almost 20 million viewers tuned into the grand final between France and Argentina.
The post-event analysis of the 2022 FIFA World Cup report provides a comprehensive overview of the 2022 FIFA World Cup sponsorship portfolio, broadcasters, prize money, attendance, and ticketing breakdown.
FIFA World Cup Post Event Analysis - Key Broadcasters
The 2022 FIFA World Cup broadcasters across the world include ZDF, ARD, DT, Antenna TV, MTVA, EBU, RAI Sport, NOS, EBU, NRK, TV2, and SVT among others. FIFA has claimed a record-breaking TV figures across multiple markets for the 2022 game. Despite FIFA not releasing this year’s figures yet, the president, Gianni Infantino, revealed his expectation for the 2022 event to hit five billion total viewers.
FIFA World Cup Post Event Analysis - Key Sponsors
The 2022 FIFA World Cup had 32 official sponsors which include Vivo, Wanda, Qatar Airways, Adidas, Coca-Cola, Visa, Hyundai Kia, McDonald, and others. Vivo tops the list in terms of sponsorship deal value.
Vivo: Vivo, a Chinese smartphone brand, ranks as the biggest sponsor on FIFA’s roster for this year’s event. As part of the deal with FIFA, Vivo is promoting the “Give it a Shot” campaign which aims to bring football fans closer, by posting videos or photos with Vivo or football filters using the Vivo campaign’s hashtag, with the randomly chosen winners receiving World Cup or Vivo gifts.
Qatar Airways: Qatar Airways, one of the most luxurious airline brands on the planet, is the second largest sponsor on FIFA’s roster. As FIFA’s official airline, Qatar Airways are offering fans a variety of different package deals. This includes flights, match tickets, and accommodation in Qatar, this is to create an incentive for fans all over the world to visit the small Middle Eastern nation and also promote one of the biggest sporting competitions on earth.
FIFA World Cup Post-Event Market Analysis, by Sponsors
To know more about leading sponsors in the 2022 FIFA World Cup, download a free report sample
FIFA World Cup Post-Event Market Overview
|Total Number of Broadcasters
|ZDF, ARD, DT, Antenna TV, MTVA, EBU, RAI Sport, NOS, EBU, NRK, TV2, and SVT
|Total Number of Sponsors
|Vivo, Wanda, Qatar Airways, Adidas, Coca-Cola, Visa, Hyundai Kia, McDonald, and Others
This report provides an overview of the event including a look at the event’s sponsorship portfolio, broadcasters, prize money, attendance, and ticketing. An analysis of the 2022 FIFA World Cup sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting and ticketing figures.
TV audience figures broke new records this year in many different countries. In France, the average TV viewership was 24.1 million for their nation’s final against Argentina, beating the 19.1 million from France’s 2018 final against Croatia. Across the world, FIFA expected approximately five billion people to tune into the event. Alongside this, the event had a total attendance of more than 3,000,000 spectators, the third most in World Cup history.
Regarding sponsorship, the 2022 FIFA World Cup had a total of 32 sponsors, which are worth a total of $755.9 million annually.
Reasons to Buy
For those wanting an in-depth analysis of how the 2022 FIFA World Cup performed, in the sense of both business and popularity.
The Look Company
Fine Hygienic Holding
Visit Las Vegas
Table of Contents
FIFA World Cup 2022 Breakdown in Europe
FIFA World Cup 2022 Breakdown Across the Rest of the World
FIFA World Cup 2022 Sponsorship Portfolio
The Biggest FIFA World Cup 2022 Partners
FIFA World Cup 2022 Annual Sponsorship Breakdown
Player Profile and Sponsorship
FIFA World Cup 2022 Player of the Tournament – Lionel Messi
FIFA World Cup 2022 Prize Money Breakdown
Attendance and Ticketing
FIFA World Cup 2022 Attendance Breakdown
FIFA World Cup 2022 Ticketing Breakdown
Contact us – a global network of offices
Slide 7 & 8 – The table shows the FIFA World Cup 2022 Broadcasters Breakdown in Europe and Across the Rest of the World
Slide 16 – Prize Money Breakdown
Slide 19 – The table shows the 2022 FIFA World Cup ticket prices.
Slide 12 – This figure shows annual sponsorship value of all sponsors at the 2022 FIFA World Cup.
Slide 18 – This figure shows the top 10 attended matches at the event.
Frequently asked questions
How much did the FIFA World Cup earn from tournament sponsors in 2022?
The 2022 FIFA World Cup earnings are estimated to be $755.9 million from tournament sponsors.
How many broadcasters did the FIFA World Cup have in 2022?
The FIFA World Cup had 236 broadcasters in 2022.
How many sponsors did the FIFA World Cup have in 2022?
The FIFA World Cup had 32 sponsors in 2022.
Who are the key broadcasters of the FIFA World Cup, 2022?
The key broadcasters of the FIFA World Cup, 2022 are ZDF, ARD, DT, Antenna TV, MTVA, EBU, RAI Sport, NOS, EBU, NRK, TV2, and SVT.
Who are the key sponsors of the FIFA World Cup, 2022?
Some of the key sponsors of the FIFA World Cup, 2022 are Vivo, Wanda, Qatar Airways, Adidas, Coca-Cola, Visa, Hyundai Kia, McDonald, and others.
Which sponsor had the highest annual sponsorship value in the FIFA World Cup, 2022?
Vivo had the highest annual sponsorship value in the FIFA World Cup, 2022.
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
Business Intelligence & Marketing Manager, SAL Heavy Lift
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
Market Analyst & Management, Liebherr-Werk
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Head of Key Accounts, Saab AB
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Marketing Intelligence Manager, Portugal Foods
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Head of Customer Insight and Research, Standard Chartered
Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.
I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.
I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Consumer Sensory Insights, Givaudan
“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.
Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”
Senior Account Manager, TSYS
GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.
I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.
One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.