FIFA World Cup 2022 – Post Event Analysis

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FIFA World Cup Post Event Analysis Report Overview

The 2022 FIFA World Cup earnings is estimated to be $755.9 million from tournament sponsors. The FIFA World Cup was broadcasted across the globe, with 236 different broadcasting deals and breaking TV audience records in various countries. In the UK, almost 20 million viewers tuned into the grand final between France and Argentina.

The post-event analysis of the 2022 FIFA World Cup report provides a comprehensive overview of the 2022 FIFA World Cup sponsorship portfolio, broadcasters, prize money, attendance, and ticketing breakdown.

FIFA World Cup Post Event Analysis - Key Broadcasters

The 2022 FIFA World Cup broadcasters across the world include ZDF, ARD, DT, Antenna TV, MTVA, EBU, RAI Sport, NOS, EBU, NRK, TV2, and SVT among others. FIFA has claimed a record-breaking TV figures across multiple markets for the 2022 game. Despite FIFA not releasing this year’s figures yet, the president, Gianni Infantino, revealed his expectation for the 2022 event to hit five billion total viewers.

FIFA World Cup Post Event Analysis - Key Sponsors

The 2022 FIFA World Cup had 32 official sponsors which include Vivo, Wanda, Qatar Airways, Adidas, Coca-Cola, Visa, Hyundai Kia, McDonald, and others. Vivo tops the list in terms of sponsorship deal value.

Vivo: Vivo, a Chinese smartphone brand, ranks as the biggest sponsor on FIFA’s roster for this year’s event. As part of the deal with FIFA, Vivo is promoting the “Give it a Shot” campaign which aims to bring football fans closer, by posting videos or photos with Vivo or football filters using the Vivo campaign’s hashtag, with the randomly chosen winners receiving World Cup or Vivo gifts.

Qatar Airways: Qatar Airways, one of the most luxurious airline brands on the planet, is the second largest sponsor on FIFA’s roster. As FIFA’s official airline, Qatar Airways are offering fans a variety of different package deals. This includes flights, match tickets, and accommodation in Qatar, this is to create an incentive for fans all over the world to visit the small Middle Eastern nation and also promote one of the biggest sporting competitions on earth.

FIFA World Cup Post-Event Market Analysis, by Sponsors

FIFA World Cup Post-Event Market Analysis, by Sponsors To know more about leading sponsors in the 2022 FIFA World Cup, download a free report sample

FIFA World Cup Post-Event Market Overview

Sponsorship Revenue $755.9 million
Total Number of Broadcasters 236
Key Broadcasters ZDF, ARD, DT, Antenna TV, MTVA, EBU, RAI Sport, NOS, EBU, NRK, TV2, and SVT
Total Number of Sponsors 32
Key Sponsors Vivo, Wanda, Qatar Airways, Adidas, Coca-Cola, Visa, Hyundai Kia, McDonald, and Others


This report provides an overview of the event including a look at the event’s sponsorship portfolio, broadcasters, prize money, attendance, and ticketing. An analysis of the 2022 FIFA World Cup sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting and ticketing figures.

Key Highlights

TV audience figures broke new records this year in many different countries. In France, the average TV viewership was 24.1 million for their nation’s final against Argentina, beating the 19.1 million from France’s 2018 final against Croatia. Across the world, FIFA expected approximately five billion people to tune into the event. Alongside this, the event had a total attendance of more than 3,000,000 spectators, the third most in World Cup history.

Regarding sponsorship, the 2022 FIFA World Cup had a total of 32 sponsors, which are worth a total of $755.9 million annually.

Reasons to Buy

For those wanting an in-depth analysis of how the 2022 FIFA World Cup performed, in the sense of both business and popularity.

Qatar Airways
Qatar Energy
Coca Cola
Inter Rapidisimo
The Look Company
Fine Hygienic Holding
Visit Las Vegas

Table of Contents


Executive Summary



FIFA World Cup 2022 Breakdown in Europe

FIFA World Cup 2022 Breakdown Across the Rest of the World


FIFA World Cup 2022 Sponsorship Portfolio

The Biggest FIFA World Cup 2022 Partners

FIFA World Cup 2022 Annual Sponsorship Breakdown

Player Profile and Sponsorship

FIFA World Cup 2022 Player of the Tournament – Lionel Messi

Prize Money

FIFA World Cup 2022 Prize Money Breakdown

Attendance and Ticketing

FIFA World Cup 2022 Attendance Breakdown

FIFA World Cup 2022 Ticketing Breakdown



Contact Us

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Slide 7 & 8 – The table shows the FIFA World Cup 2022 Broadcasters Breakdown in Europe and Across the Rest of the World

Slide 16 – Prize Money Breakdown

Slide 19 – The table shows the 2022 FIFA World Cup ticket prices.


Slide 12 – This figure shows annual sponsorship value of all sponsors at the 2022 FIFA World Cup.

Slide 18 – This figure shows the top 10 attended matches at the event.

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