FIH World Cup 2023 – Post Event Analysis
All the vital news, analysis, and commentary curated by our industry experts.
FIH World Cup 2023 Post Event Analysis Report Overview
Indian governmental brand, Odisha served as the official presenting partner of the International Hockey Federation (FIH) World Cup 2023. The brand enhanced its visibility by serving as the front-of-shirt partner of the Indian national team. The tournament was supported by 15 official sponsors, including several of which are part of bigger agreements with the FIH. Both Adidas and Reece held two kit supplier deals at the World Cup in 2023, whilst market leader Nike was not visible.
The FIH World Cup 2023 report provides a detailed overview of the key facts and events which took place in India over the past month. The report also identifies the big media and sponsorship players in the market, pinpoints the ticket prices on offer, and reviews the individual team’s popularity and sponsorship portfolios.
FIH World Cup 2023: Tournament Broadcasters
In May 2022, the FIH announced it had opened the tender process for the current media rights to its biggest competitors. The rights have since been sold in different markets on a four-year cycle and include multiple FIH competitions. Some of the tournament broadcasters were Watch Hockey, Star Sports & Disney Hotstar, ESPN, SuperSport & Watch Hockey, BT Sport, and Ziggo Sport.
FIH World Cup 2023: Tournament Sponsors
The tournament sponsors for FIH World Cup were Odisha, Gold Town Games, Dream11, Hero, Sportradar, Osaka, Polytan, Jindal JSPL, JSW, and Kayford, among others. The Odisha governmental brand name was the most prominently displayed across the championships, both line and online, with greater rights attached to its partnership contract.
FIH World Cup 2023: Team Sponsorship
Belgium has been one of the most successful hockey teams in the world over the past few years and came into the tournament as the defending World Champions, a reign which was only ended by the Germans in the 2023 finals. Their positions as world champions, as well as the growth rate of the sport in the country perhaps explains the higher brand partners associated with the federation.
FIH World Cup 2023: Front-of-Shirt Sponsor Breakdown
The type of brands that were predominantly visible at this year’s championships were financial services, energy & utilities, government, industrial goods & services, automotive, charity, and consumer goods & services. Financial services brands were predominantly visible at this year’s championships.
FIH World Cup Brand Industry, 2023 (%)
To know more about the FIH World Cup brand industries, download a free report sample
FIH World Cup 2023: Kit Supplier Brand Breakdown
The kit supplier market at this year’s World Cup included suppliers like Adidas, Reece, PUMA, and Under Armour, among others. There is no presence of Nike owing to the sport’s very limited presence in the United States and or major global markets outside of Europe or the Commonwealth.
Kit Supplier Brand Breakdown, 2023 (%)
To know more about the kit supplier brands of the FIH World Cup, download a free report sample
FIH World Cup 2023 Post Event Analysis Report Overview
|Watch Hockey, Star Sports & Disney Hotstar, ESPN, SuperSport & Watch Hockey, BT Sport, and Ziggo Sport
|Odisha, Gold Town Games, Dream11, Hero, Sportradar, Osaka, Polytan, Jindal JSPL, JSW, and Kayford
|Financial Services, Energy & Utilities, Government, Industrial Goods & Services, Automotive, Charity, and Consumer Goods & Services
|Kit Supplier Brands
|Adidas, Reece, PUMA, and Under Armour
Segments Covered in the Report
FIH World Cup Brand Industries 2023 (%)
- Financial Services
- Energy & Utilities
- Industrial Goods & Services
- Automotive, Charity
- Consumer Goods & Services
- The report offers a detailed insight into one of the biggest competitions to take place globally in hockey this year, ahead of the Olympic Games in 2024.
- The report takes a closer look at the commercial landscape of the 2023 tournament, understanding which brands were involved and highlighting where the interest is coming from.
Reasons to Buy
It offers a detailed insight into the first global sports competitions to take place in 2023. Hockey is a big sport during the Olympics and with the next Olympic Games soon coming about in Paris 2024, this report offers an insight into the positioning of the sport in the global market.
Table of Contents
1. Event information
3. Tournament Sponsorship
4. Attendance & Tickets
5. Social Media
6. Team Sponsorship Landscape
7. Front-of-Shirt Sponsorship
8. Kit Suppliers
Final Standings Table
Sponsorship Value Graph
Ticket Prices Table
Social Media Rankings Graph
Team Sponsorship Deals Graph
Kit Supplier Graphs
Frequently asked questions
Who were the tournament broadcasters of the FIH World Cup 2023?
Some of the tournament broadcasters of FIH World Cup 2023 were Watch Hockey, Star Sports & Disney Hotstar, ESPN, SuperSport & Watch Hockey, BT Sport, and Ziggo Sport.
Which tournament sponsors were seen in the FIH World Cup 2023?
The tournament sponsors for FIH World Cup 2023 were Odisha, Gold Town Games, Dream11, Hero, Sportradar, Osaka, Polytan, Jindal JSPL, JSW, and Kayford, among others.
What brands were predominantly visible at FIH World Cup 2023?
The type of brands that were predominantly visible at FIH World Cup 2023 were financial services, energy & utilities, government, industrial goods & services, automotive, charity, and consumer goods & services.
Which kit suppliers were seen in the FIH World Cup 2023?
The kit supplier market at this year’s World Cup included suppliers like Adidas, Reece, PUMA, and Under Armour, among others.
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