FIH World Cup 2023 – Post Event Analysis

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FIH World Cup 2023 Post Event Analysis Report Overview

Indian governmental brand, Odisha served as the official presenting partner of the International Hockey Federation (FIH) World Cup 2023. The brand enhanced its visibility by serving as the front-of-shirt partner of the Indian national team. The tournament was supported by 15 official sponsors, including several of which are part of bigger agreements with the FIH. Both Adidas and Reece held two kit supplier deals at the World Cup in 2023, whilst market leader Nike was not visible.

The FIH World Cup 2023 report provides a detailed overview of the key facts and events which took place in India over the past month. The report also identifies the big media and sponsorship players in the market, pinpoints the ticket prices on offer, and reviews the individual team’s popularity and sponsorship portfolios.

FIH World Cup 2023: Tournament Broadcasters

In May 2022, the FIH announced it had opened the tender process for the current media rights to its biggest competitors. The rights have since been sold in different markets on a four-year cycle and include multiple FIH competitions. Some of the tournament broadcasters were Watch Hockey, Star Sports & Disney Hotstar, ESPN, SuperSport & Watch Hockey, BT Sport, and Ziggo Sport.

FIH World Cup 2023: Tournament Sponsors

The tournament sponsors for FIH World Cup were Odisha, Gold Town Games, Dream11, Hero, Sportradar, Osaka, Polytan, Jindal JSPL, JSW, and Kayford, among others. The Odisha governmental brand name was the most prominently displayed across the championships, both line and online, with greater rights attached to its partnership contract.

FIH World Cup 2023: Team Sponsorship

Belgium has been one of the most successful hockey teams in the world over the past few years and came into the tournament as the defending World Champions, a reign which was only ended by the Germans in the 2023 finals. Their positions as world champions, as well as the growth rate of the sport in the country perhaps explains the higher brand partners associated with the federation.

FIH World Cup 2023: Front-of-Shirt Sponsor Breakdown

The type of brands that were predominantly visible at this year’s championships were financial services, energy & utilities, government, industrial goods & services, automotive, charity, and consumer goods & services. Financial services brands were predominantly visible at this year’s championships.

FIH World Cup Brand Industry, 2023 (%)

FIH World Cup Brand Industry, 2023 (%)

To know more about the FIH World Cup brand industries, download a free report sample

FIH World Cup 2023: Kit Supplier Brand Breakdown

The kit supplier market at this year’s World Cup included suppliers like Adidas, Reece, PUMA, and Under Armour, among others. There is no presence of Nike owing to the sport’s very limited presence in the United States and or major global markets outside of Europe or the Commonwealth.

Kit Supplier Brand Breakdown, 2023 (%)

Kit Supplier Brand Breakdown, 2023 (%)

To know more about the kit supplier brands of the FIH World Cup, download a free report sample

FIH World Cup 2023 Post Event Analysis Report Overview

Tournament Broadcasters Watch Hockey, Star Sports & Disney Hotstar, ESPN, SuperSport & Watch Hockey, BT Sport, and Ziggo Sport
Tournament Sponsors Odisha, Gold Town Games, Dream11, Hero, Sportradar, Osaka, Polytan, Jindal JSPL, JSW, and Kayford
Brand Industries Financial Services, Energy & Utilities, Government, Industrial Goods & Services, Automotive, Charity, and Consumer Goods & Services
Kit Supplier Brands Adidas, Reece, PUMA, and Under Armour

Segments Covered in the Report

FIH World Cup Brand Industries 2023 (%)

  • Financial Services
  • Energy & Utilities
  • Government,
  • Industrial Goods & Services
  • Automotive, Charity
  • Consumer Goods & Services


  • The report offers a detailed insight into one of the biggest competitions to take place globally in hockey this year, ahead of the Olympic Games in 2024.
  • The report takes a closer look at the commercial landscape of the 2023 tournament, understanding which brands were involved and highlighting where the interest is coming from.

Reasons to Buy

It offers a detailed insight into the first global sports competitions to take place in 2023. Hockey is a big sport during the Olympics and with the next Olympic Games soon coming about in Paris 2024, this report offers an insight into the positioning of the sport in the global market.

Table of Contents

1. Event information

2. Broadcasters

3. Tournament Sponsorship

4. Attendance & Tickets

5. Social Media

6. Team Sponsorship Landscape

7. Front-of-Shirt Sponsorship

8. Kit Suppliers

9. Appendix


Final Standings Table

Broadcasters Table

Sponsorship Value Graph

Ticket Prices Table

Social Media Rankings Graph

Team Sponsorship Deals Graph

Front-of-Shirt Graphs

Kit Supplier Graphs

Frequently asked questions

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