Food Waste – Analyzing Consumer Insights, Trends and Sustainability
All the vital news, analysis, and commentary curated by our industry experts.
Food waste is a complex issue, affecting various stages of the food supply chain. The foodservice industry is a major contributor to global food waste meaning that there is a moral imperative to solve this issue as well as to meet consumer demand for sustainability.
The food waste analysis report identifies the key trends, which are currently affecting the foodservice landscape. It explains the various reasons why Localism is important to the consumer and how industry players can leverage it, with a view to how the trend will evolve over the next few years.
Demographic Groups for “Zero-Wastage”
Foodservice brands should tailor their approach to demographic groups to tackle food waste effectively. These groups include Central & South America, Asia & Australasia, Middle East & Africa, Europe, and North America.
Overall, zero-wastage is important to most consumers from every demographic. Regionally, Asia and the Global South have slightly higher numbers of consumers who find zero-wastage important. Consumer food waste in these regions was significantly lower than in Europe or North America. This suggests that culturally more encouragement from foodservice brands is required in Western countries to get consumers to become less wasteful.
Demographic Breakdown of Consumers That Find “Zero-Wastage” an Important Factor in a Product
For more insights on food waste demographic, download a free report sample
Supply Chain Pressure Factors Affecting Food Waste
Some factors adversely affecting the food service supply chain are COVID-19 pandemic, the Ukraine conflict, Brexit, and climate change.
The COVID-19 pandemic caused labor and supply shortages causing issues such as the “pig cull” in the UK. Moreover, geo-political issues such as Brexit and the Ukraine conflict has resulted in food being held at ports and potentially getting spoiled. Furthermore, increasingly unpredictable weather conditions leave produce vulnerable to ruin.
Factors Motivating Consumers to Reduce Food Waste
Food waste is a highly emotive issue for many consumers. Consumers are motivated to reduce food waste by two factors, they are environmental and ethical factors. According to GlobalData’s 2021 Q3 global consumer survey, around three fourth of consumers globally say environmental factors are extremely/quite important. Hunger/food insecurity is also a high priority with a significant percentage of consumers globally saying it was extremely/quite important.
Actions to Reduce Food Waste
Some measures undertaken to reduce food wastage include preventative food waste innovations, repurposed food waste innovations, and culinary trends helping to combat food waste.
Preventative measures are the most complex but sustainable way to reduce food waste. For instance, ReFED uses technology such as Internet of Things (IoT) and Artificial Intelligence (AI) to diagnose and monitor areas for improvement in a food & beverages company’s supply chain.
Similarly, food waste recovery initiatives are philanthropic as well as environmentally friendly. For instance, Gili Lankanfushi, a hotel and resort in the Maldives implements a closed loop system which involves composting 100% of its food waste to use on its fruit and vegetable garden.
Key Actions for Foodservice Operator
The key actions for foodservice operator to consider at each stage of the supply chain are local sourcing, natural/whole sourcing, stock monitoring systems, discounts, portion control, e-commerce and composting among others.
Food Waste - Analyzing Consumer Insights, Trends and Sustainability Overview
|Central & South America, Asia & Australasia, Middle East & Africa, Europe, and North America
|Supply Chain Pressure Factors
|COVID-19 Pandemic, The Ukraine Conflict, Brexit, and Climate Change
|Factors Motivating Consumers to Reduce Food Waste
|Environmental and Ethical
|Actions to Reduce Food Waste
|Preventative Food Waste Innovations, Repurposed Food Waste Innovations, and Culinary Trends Helping to Combat Food Waste
|Actions for Foodservice Operator
|Local Sourcing, Natural/Whole Sourcing, Stock Monitoring Systems, Discounts, Portion Control, E-Commerce and Composting
- Given the social and environmental ramifications of food waste, consumers are wanting to make more sustainable choices and feel they are doing something ‘good’.
- The COVID-19 pandemic has exposed and exacerbated inefficiencies in the supply chain.
- In the interests of the health of their business as well as growing ESG regulatory pressure, foodservice operators will soon have to make food waste management a priority.
- To address food waste effectively, foodservice brands are having to review the entire supply chain.
- Businesses are finding innovative ways to tackle the issue, by leveraging culinary trends such as fermented and store cupboard ingredients, which are taking a star role in meals.
Reasons to Buy
- Understand the challenges and opportunities for foodservice brands in order to tap into the food waste trend.
- Gain insight into how competitors are responding to this trend.
- Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.
Oak Hill Café and Farm
Too Good To Go
Table of Contents
Table of Contents
Action against food waste
Frequently asked questions
What are the demographic groups covered in the food waste consumer insights theme?
The demographic groups in the food waste consumer insights theme are Central & South America, Asia & Australasia, Middle East & Africa, Europe, and North America.
What are the supply chain pressure factors affecting food waste?
The supply chain pressure factors affecting food waste are COVID-19 Pandemic, the Ukraine conflict, Brexit, and climate change.
What are the factors motivating consumers to reduce food waste?
The factors motivating consumers to reduce food waste are environmental and ethical.
What actions can be taken to reduce food waste?
Actions taken to reduce food waste are preventative food waste innovations, repurposed food waste innovations, and culinary trends helping to combat food waste.
What actions can foodservice operators take to reduce food waste?
Actions taken by foodservice operators to reduce food waste are local sourcing, natural/whole sourcing, stock monitoring systems, discounts, portion control, e-commerce, and composting, among others.
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
Business Intelligence & Marketing Manager, SAL Heavy Lift
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
Market Analyst & Management, Liebherr-Werk
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Head of Key Accounts, Saab AB
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Marketing Intelligence Manager, Portugal Foods
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Head of Customer Insight and Research, Standard Chartered
Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.
I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.
I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Consumer Sensory Insights, Givaudan
“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.
Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”
Senior Account Manager, TSYS
GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.
I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.
One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.