Business of the Formula E 2023-24 – Property Profile, Sponsorship and Media Landscape

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All the vital news, analysis, and commentary curated by our industry experts.

The ‘Business of the Formula E’ report offers the following expert insights:

  • A comprehensive overview of the Formula E league that is well regarded as one of the cleanest motorsport competitions taking place around the world.
  • Breakdown of the main commercial deals around each of the 11 competing teams from a sponsorship perspective.
  • Evaluation of leading players, team sponsorship, and team profiles.
  • Sponsorship and media revenue generated for the Formula E 2023-2024 season.

How is our ‘Business of the Formula E’ report unique from other reports in the market?

  • This report offers a clear and in-depth look at the key commercial entities linked to the Formula E competition and the teams
  • Detailed review of popular global sports competitions, wherein a significant amount of money is involved in sponsorship and media deals.
  • The report helps one clearly understand the current key trends and market insights that are crucial to gain an edge in the space.

We recommend this valuable source of information to anyone involved in: 

  • ​Sports Equipment Manufacturers
  • ​Sports/Esports Event Organizers/​Advertisers/​Sponsors
  • Technology Leaders and Startups
  • Strategy, Marketing, and Business Development
  • Market Intelligence and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC firms
  • M&A and Investment Consultants
  • Management Consultants and Consulting Firms

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Business of Formula E 2023-2024 Report Overview

The estimated sponsorship revenue of Formula E is $102.5 million for the 2023-2024 season. Business of the Formula E 2023-2024 research report provides an analysis of the current business landscape in Formula E competitions. The report has evaluated Formula E from social media, sponsorship, and media perspectives, in greater detail. It also gives one a thorough understanding of the commercial setups of all the clubs on an individual basis.

Sponsorship Revenue (2023) $102.5 Million
Key Broadcasters ·        Warner Brothers Discovery

·        SPOTV (Eclat Media)

·        Stan Sport

·        Servus TV

·        BandSports & LiveSports

Key Sponsors ·        ABB Sports

·        DHL

·        Julius Bar

·        Allianz

·        Bosch

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Business of Formula E 2023-2024 - Broadcasters

A few of the broadcasters for the Formula E 2023-2024 are Warner Brothers Discovery, SPOTV (Eclat Media), Stan Sport, Servus TV, and BandSports & LiveSports among others. At the start of 2024, Formula E announced a few major deals in Europe ahead of its first race in Mexico City. For instance, Warner Brothers Discovery (WBD) has been recommitted to the series on four-year terms, running between 2024 and 2027. This deal also offers WBD exclusive live media rights in eight European territories. It marks a bold move by WBD and Formula E in the UK market, wherein its coverage will be shown on TNT Sports. TNT Sports is one of the biggest sports channels owned by WBD.

Formula E Analysis by Broadcasters, 2023-2024

Formula E Analysis by Broadcasters, 2023-2024

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Business of Formula E 2023-2024 –Sponsorship

Formula E’s most lucrative deal is with ABB Sports for the 2023-2024 season

A few of the key sponsors of the Formula E are:

  • ABB Sports
  • DHL
  • Julius Bar
  • Allianz
  • Bosch

For the 2023-2024 season, the Formula E series currently boasts 12 deals. The competition’s biggest deal continues to come from the partnership with ABB, with the Swiss engineering brand serving as the official title partner. The value of this deal is estimated at more than $39 million a season, which is significantly higher than any other partnership. The deal is expected to run on current terms until the end of the 2024-2025 season.

Formula E Analysis by Sponsorship, 2023-2024 (%)

Formula E Analysis by Sponsorship, 2023-2024 (%)

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TAG Heuer
Julius Baer
Antofagasta Minerals
Moet & Chandon
Hugo Boss
Cato Networks
Tech Mahindra
Maurice Lacroix
Pinin Farina
Rockfort Engineering
Coral Eyewear
CP Company
DS Automobiles
Total Energies
Mouser Electronics
Hewlett Packard
Dorchester Collection
New Era
One All Sports

Table of Contents

1. Formula E Overview

2. Social Media

3. Media Landscape

4. Formula E Sponsorship

5. Team Sponsorship

6. Team Profiles

7. Appendix


Social Media Charts & Tables

Global Broadcasters Table

Series Sponsorship Graphs & Tables

Team Sponsorship Graphs & Tables

Team Title Sponsor Table

ePrix Title Sponsors Graph

Team Sponsorship Overview Tables

Frequently asked questions

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