Zalando, France (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
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Zalando’s shopper base is wide, with the highest proportion of shoppers aged 25-34 (23.6%), followed by 35-44s and 45-54s at 23.6% and 22.6% respectively, due to its wide brand range that caters to numerous different consumer preferences in style and price points, from younger brands like Urban Outfitters to ones with older target customers like Mint Velvet.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
– Zalando has a diverse shopper base spanning generations due to its wide range of brands
– Zalando experienced a prosperous FY2021, but anticipates a slowdown in FY2022
– The conflict in Ukraine may prompt Zalando to rethink its expansion strategy in Eastern Europe
Reasons to Buy
– Gain a comprehensive knowledge on Zalando's business and develop a competitive advantage
– Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
– Analysis of key players in the clothing & footwear segment in France
– Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the clothing & footwear markets
– Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
– Analysis of key international players operating in France fashion retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share
Table of Contents
Table of Contents
Zalando Retail Shopper Profile
French clothing & footwear shopper profile
Where French consumers purchase clothing & footwear
Retailers used for other categories
Snapshot of proposition
Key performance metrics
Global sales split
Sales and Market Shares
Zalando’s market share
Top 10 retailers’ market share
Zalando’s share of shoppers
Top 10 retailers’ market positioning map
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