General Mills, Inc. – Company Overview and Analysis, 2023 Update

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General Mills Company Overview Report Overview

General Mills manufactures and markets consumer health, food, and pet care products. The company’s product portfolio includes ready-to-eat cereals, convenient meals, baking products, pastries, snacks, yogurt, and ice cream. General Mills is one of the dominant players in ESG, AI, and easy & affordable themes. The company is also investing in themes such as health & wellness, mergers & acquisitions, and social media. Most of the brands operating under General Mills registered an increase in average price changes from February 2022 to March 2023 owing to increased food prices in the US.

In 2022, despite inflation and supply chain challenges faced by the company, General Mills delivered results across all the markets globally through new product launches and digitalization, which helped the company achieve growth. The General Mills, Inc. company analysis report provides key findings based on market analysis and brand diversification by industry and geography.

Key Industries ·       Pet Care

·       Food

·       Consumer Health

Leading Regions ·       North America

·       Asia

·       West Europe

·       Latin America

·       Middle East and North Africa

·       East Europe

·       Australasia

·       Africa

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General Mills, Inc. Company Analysis by Industry

The key industries covered by General Mills, Inc. are pet care, food, and consumer health. The food industry had the highest sales in 2022 and is set to register growth across all regions globally during the forecast period. Additionally, in the upcoming years, General Mills plans to gain revenue from the pet care industry in Asia and North America through its brand Blue Buffalo. This will occur due to the rise in humanization trend and increased demand for premium pet food among pet parents.

General Mills, Inc. Company Analysis by Industries, 2022 (%)

General Mills, Inc. Company Analysis by Industries, 2022 (%)

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General Mills, Inc. Company Analysis by Regions

General Mills, Inc. has operations in North America, Asia, West Europe, Latin America, the Middle East and North Africa, East Europe, Australasia, and Africa. North America was the largest region recording the highest regional sales in 2022. In North America, the US is the major country for the company’s sales. Furthermore, all industries under General Mills in the region will achieve medium growth during the forecast period. The company invested in the US by focusing on its marketing activities and is concentrating on strengthening its brand image.

General Mills, Inc. Company Analysis by Regions, 2022 (%)

General Mills, Inc. Company Analysis by Regions, 2022 (%)

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General Mills, Inc. Company Analysis – Key Themes

General Mills, Inc. is involved in the themes of digitalization, health and wellness, M&A, ease and affordability, and sensory & indulgence.

Digitalization: In March 2023, General Mills announced that it plans to invest in data and technology in North America to be more efficient and develop data-driven innovations. The company has already started using predictive analytics in its process to test, launch, and analyze new products.

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• Geographically diversified sales operations aided the company’s growth prospects in 2022._x000D_

• All regions globally to present favorable market conditions for food industry during the forecast period._x000D_

• Asia to present positive growth prospects for General Mills in the future._x000D_

• General Mills focuses on new product innovation to offer novel and unusual flavors in their products._x000D_

• General Mill focuses on investing in digitalization to stay ahead of the competition.

Key Highlights

  • Geographically diversified sales operations aided the company’s growth prospects in 2022.
  • All regions globally to present favorable market conditions for the food industry during the forecast period.
  • Asia to present growth prospects for General Mills in the future.
  • General Mills focuses on new product innovation to offer novel and unusual flavors in their products.
  • General Mill focuses on investing in digitalization to stay ahead of the competition.

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  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

General Mills

Table of Contents

Company Snapshot – General Mills

Company overview – General Mills

Sales by region and sector – General Mills

Industry forecast overview by sector and region

Sales performance outlook – General Mills

General Mills’ sentiment score

News and deals – General Mills

Recruitment trends – General Mills

Key themes – General Mills


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