United Kingdom (UK) Small Domestic Appliances Market to 2024

Pages: 77 Published: May 31, 2019 Report Code: VR00112HR

The small domestic appliances market continues to achieve steady growth, driven by strong performances in the heating & cooling appliances category.

The HRS UK Small Domestic Appliances report offers comprehensive insight and analysis of the UK Small Domestic Appliances market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on vacuum cleaners, floor cleaners, irons and heating & cooling appliances. Consumer data is based on our 2018 UK Small Domestic Appliances survey, using a panel of 2,000 nationally representative consumers.

Scope

– A focus on health & wellness products such as air purifiers will encourage spend on small domestic appliances.

– The grocers are losing share as lack of space dedicated to this category instore and online ensures specialists and department stores are the first port of call

– Dyson remains the most popular brand in small domestic appliances with 13.7% of shoppers purchasing this brand

Reasons to Buy

– Learn how essential offline channels are to the shopper journey and how retailers are translating service elements online

– Identify opportunities within small domestic appliances that apply to the health & wellness trend and how this trend can lead to strong growth in a category that is reliant on weather conditions

– Use our in-depth analysis of the leading retailers in small domestic appliances in order to understand how to appeal shoppers and remain competitive in the market.

Key Players

Dixons Carphone
Argos
Amazon
Amazon Prime
Tesco
Tesco Direct
GoInstore
AO
Dyson
ASDA
Sainsbury's
Hughes
John Lewis & Partners
Shop Direct
B&M
The Range
Ebuyer
Gtech
Russell Hobbs
Argos Home
Simple Value by Argos
Home Bargains
Appliances Direct
Bosch
De'Longhi
Tefal
Braun
Shark
Vax
Hoover
Wilko
Aldi
House of Fraser
Littlewoods
Clas Ohlson
Robert Dyas
Lidl
Homebase
Morphy Richards
Electrolux
Samsung
LG
Dimplex

Table of Contents

Table of Contents

SUMMARY

Overall summary

ISSUES & STRATEGIES

A focus on key trends in health & wellness

Offline essential but online still outperforms

Services could drive sales away from SDA

Cordless vacuums not as trusted, limiting demand

THE MARKET

Market size & growth – total market

Market size & growth – vacuum cleaners

Market size & growth – heating & cooling appliances

Market size & growth – irons

Market size & growth – floor cleaners

Category growth & size: 2019-2021

Online sales penetration

Channels of distribution

THE RETAILERS

Retailer prospects to 2020

Retailer shares

Argos

Dixons Carphone

John Lewis & Partners

AO

Ebuyer

Other retailers

THE CONSUMER

Consumer headlines

Who

Why

Where

Methodology

Market sizing

Appendix

List of Tables

List of Tables

Category growth & size, 2019 size and growth 2019-21

Channels of distribution, 2019 & 2024

Penetration by product (vacuum cleaners), 2018

Penetration by product (floor cleaners), 2018

Penetration by product (irons), 2018

Penetration by product (heating & cooling appliances), 2018

Average spend (overall), 2018

Average spend (vacuum cleaners), 2018

Average spend (floor cleaners), 2018

Average spend (irons), 2018

Average spend (heating & cooling appliances), 2018

Purchase motivations – replacement, 2018

Purchase motivations – upgrading, 2018

Purchase motivations – new purchase, 2018

Purchase motivations – impulse, 2018

Detailed replacement cycle by product – vacuum cleaners, 2018

Detailed replacement cycle by product – floor cleaners, 2018

Detailed replacement cycle by product – irons, 2018

Detailed replacement cycle by product – heating & cooling appliances, 2018

Retailer usage – vacuum cleaners, 2018

Retailer usage – floor cleaners, 2018

Retailer usage – irons, 2018

Retailer usage – heating & cooling appliances, 2018

Retailer usage by segment, 2018

Drivers of retailer choice: by retailer, 2018

Conversion rates, top 10 retailers, 2018

Things retailers should improve on: by retailer, 2018

Brands considered and purchased, and conversion, 2018

Drivers of brand choice: by brand, 2018

List of Figures

List of Figures

Small domestic appliances market size, 2018-24

Small domestic appliances market growth (incl. inflation and volume growth), 2018-24

Vacuum cleaners market size, 2018-24

Vacuum cleaners market growth, 2018-24

Heating & cooling appliances market size, 2018-24

Heating & cooling appliances market growth, 2018-24

Irons market size, 2018-24

Irons market growth, 2018-24

Floor cleaners market size, 2018-24

Floor cleaners market growth, 2018-24

Small domestic appliances online penetration and online market size, 2018-24

Small domestic appliances online growth rate, 2018-24

Online penetration by category, 2019

Online growth rate by category, 2019 vs 2018

Channels of distribution, 2019 & 2024

Small domestic appliances market shares, 2019

Small domestic appliances market shares change, 2019 vs 2018

Argos market share, 2017-19

Argos shopper demographics, 2018

Argos customer share (overall & by category), 2018

Dixons Carphone market share, 2017-19

Dixons Carphone shopper demographics, 2018

Dixons Carphone customer share (overall & by category), 2018

John Lewis & Partners market share, 2017-19

John Lewis & Partners shopper demographics, 2018

John Lewis & Partners customer share (overall & by category), 2018

AO market share, 2017-19

AO shopper demographics, 2018

AO customer share (overall & by category), 2018

Ebuyer market share, 2017-19

Small domestic appliances penetration by demographics & region, 2018

Vacuum cleaners penetration by demographics & region, 2018

Irons penetration by demographics & region, 2018

Floor cleaners penetration by demographics & region, 2018

Heating & cooling appliances penetration by demographics & region, 2018

Small domestic appliances (overall and by category) replacement cycle, 2018

Small domestic appliances channel usage (researching), 2018

Small domestic appliances channel usage (purchasing), 2018

Small domestic appliances device usage (browsing), 2018

Small domestic appliances device usage (purchasing), 2018

Small domestic appliances online fulfilment, 2018

Small domestic appliances retailer usage, 2018

Small domestic appliances drivers of retailer usage, 2018

Small domestic appliances things retailers should improve on, 2018

Small domestic appliances drivers of brand usage, 2018

Small domestic appliances research process (what they did), 2018

Small domestic appliances research process (how long they spent), 2018

Small domestic appliances research process (areas of research), 2018

Small domestic appliances research process (staff interaction), 2018

Small domestic appliances research process (views prior to purchase), 2018

Small domestic appliances research process (views prior to purchase – brand), 2018

Small domestic appliances research process (views prior to purchase – budget), 2018

Small domestic appliances research process (views prior to purchase – retailer), 2018

Small domestic appliances research process (views prior to purchase – features & functions), 2018

Small domestic appliances opinions on SDA, 2018

Time spent cleaning every week, 2018

Cleaning services (frequency), 2018

Cleaning services (tasks undertaken), 2018

Small domestic appliances opinions on cleaning services, 2018

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