Hong Kong Wealth Management Market Sizing and Opportunities to 2026

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Hong Kong Wealth Management Market Report Overview

In Hong Kong, the affluent segment accounted for more than half of the total adult population in 2021. The country’s economy struggled in 2020 as COVID-19 dealt a blow to global and local economic activities. In 2021, Hong Kong’s economy recovered on the back of effective pandemic containment measures, supportive stimulus packages, increased private consumption, and strong global demand.

The Hong Kong wealth management market research report analyzes Hong Kong’s wealth and retail savings and investments markets. This includes the overall affluent market. The report also provides an analysis of the factors driving liquid asset growth, including a breakdown and forecast of total retail savings and investments split by asset classes including equities, mutual funds, deposits, and bonds.

Hong Kong Wealth Management Market Dynamics

Despite the dominance of deposits in the portfolio of wealthy investors, a considerable proportion of their wealth is invested in riskier, more volatile asset classes such as equities and mutual funds. This shows that mass affluent investors have a higher risk tolerance compared to other investor segments.

Although Hong Kong investors in all segments hold a major share of wealth in safe-haven liquid assets such as deposits, the proportion is lower compared to the Asia-Pacific average. One of the reasons for this could be the well-developed, active, and liquid securities markets in the SAR, as well as high financial literacy and a propensity for risk among local investors.

Mass market investors have limited wealth, so unsurprisingly they want to keep their assets safe while receiving guaranteed returns. As a result, retail investors allocate a percentage of their assets to deposits.

Key Hong Kong Wealth Management Market Asset Bands

The key asset bands in the Hong Kong wealth management market are the mass market, emerging affluent, mass affluent, and HNW.

Hong Kong Wealth Management Market, By Asset Bands

Hong Kong Wealth Management Market, By Asset Bands

For more asset band insights, download a free report sample

Key HNW Asset Classes in the Hong Kong Wealth Management Market

The key HNW asset classes in the Hong Kong wealth management market are equities, cash-and-near-cash, bonds, property, commodities, and alternatives.

Hong Kong HNW investors invest a sizable chunk of their wealth in equities. Despite the heightened volatility caused by the pandemic, US delisting concerns, and strict regulatory measures on mainland Chinese company stocks, equities attracted more than a fifth of HNW wealth in 2021. As uncertainties and market volatility are likely to persist in 2022, continued and rising demand for fund products is expected.

A notable proportion of HNW wealth is placed in real estate, with consistently rising property prices making this a prudent investment. The rise of direct residential property investments is notable, benefitting from factors such as low-interest rates and strong investment demand. However, HNW demand for this asset class is expected to moderate over the next 12 months as interest rate hikes are likely to have a dampening effect on price growth.

Hong Kong Wealth Management Market, By HNW Asset Classes

Hong Kong Wealth Management Market, By HNW Asset Classes

For more HNW asset class insights, download a free report sample

Key Digital Disruptors in the Hong Kong Wealth Management Market

The key digital disruptors in the Hong Kong wealth management market are Huatai International, AQUMON, LU International (Hong Kong) Limited, BNY Mellon Investment Management, China CITIC Bank International, and Quantifeed.

Hong Kong Wealth Management Market Report Overview

Key Asset Bands Mass Market, Emerging Affluent, Mass Affluent, and HNW
Key Asset Classes Equities, Cash-and-Near-Cash, Bonds, Property, Alternatives, and Commodities
Key Digital Disruptors Huatai International, AQUMON, LU International (Hong Kong) Limited, BNY Mellon Investment Management, China CITIC Bank International, and Quantifeed


Reasons to Buy

  • Make strategic decisions using top-level historic and forecast data on Hong Kong’s wealth industry.
  • Identify the most promising client segments by analyzing the penetration of affluent individuals.
  • Receive detailed insights into retail liquid asset holdings in Hong Kong.
  • Understand the changing market and competitive dynamics by learning about new competitors and recent deals in the wealth space.
  • See an overview of key digital disruptors in the country’s wealth market.

Asian Development Bank
Huatai International
LU International
Robo 360
China CITIC Bank International

Table of Contents

Table of Contents

The Hong Kong Wealth Market

Investor Insight

Resident Savings and Investments

Digital Disruptors


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