ICC Women’s T20 World Cup 2023 – Post Event Analysis

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ICC Women’s T20 World Cup 2023 Event Analysis Report Overview

The Women’s T20 World Cup has lucrative broadcast deals across the globe, with many deals within the general ICC broadcasting packages. Similarly, most Women’s T20 World Cup sponsorships are included in general ICC deals. 24 broadcast deals were struck for media rights to show the Women’s T20 World Cup across the globe. Facebook Watch acquired the rights to broadcast the event across the Indian subcontinent. The most common deal length that brands have agreed upon with the Women’s T20 World Cup is for five years.

The ICC Women’s T20 World Cup 2023 analysis report provides a detailed overview of the key facts and events which took place in South Africa. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer, as well as the sponsorship portfolios of the Women’s T20 World Cup.

ICC Women’s T20 World Cup 2023 – Broadcasters

Star Sports acquired the rights to all ICC competitions covering Bangladesh, Bhutan, India, Maldives, Nepal, and Sri Lanka. Facebook agreed to a four-year deal for digital content rights on their Facebook Watch platform in the Indian subcontinent and is thus covering the tournament as well. Alongside Facebook and Star Sports, T-Sports provided a free-to-air broadcast of the tournament in Bangladesh. It is expected that this year’s event had higher viewership than the 2020 tournament.

ICC Women’s T20 World Cup 2023 - Sponsorship Portfolio

Women’s World T20 2023 has 21 brands partnering with it. Since, most of the sponsorship deals surrounding the event are included within ICC partnerships, there are large amounts of sponsorship spend. The tournament’s biggest annual sponsorship deal is with Emirates, allowing them to sponsor the ICC and cover all their events and umpires, including the Women’s T20 World Cup. Other noteworthy deals include the electronics company Oppo, which serves as a global partner to the ICC, with their branding present across all events. Polycab, Nissan, MRF Tyres, Fancraze, and Nium are some of the other sponsors of the tournament.

ICC Women’s T20 World Cup Sponsorship Analysis by Deal Values, 2023 (%)

ICC Women’s T20 World Cup Sponsorship Analysis by Deal Values, 2023 (%)

To know more about the ICC Women’s T20 World Cup sponsors, download a free report sample

ICC Women’s T20 World Cup 2023 Event Analysis Report Overview

Leading Broadcasters Star Sports, Facebook Watch, and T-Sports
Leading Sponsors Emirates, Oppo, Polycab, Nissan, MRF Tyres, Fancraze, and Nium


This report provides:

  • An overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing
  • An analysis of the 2023 Women’s T20 World Cup sponsors and the estimated annual values
  • Information regarding the events’ ticketing and attendance figures, as well as the competition’s prize-money

Reasons to Buy

For those wanting an in-depth analysis of how the 2023 Women’s T20 World Cup performed, in the sense of both business and popularity.

MRF Tires
Bira 91
Seagram's Royal Stag
Jacob's Creek
TYKA Sports

Table of Contents

  • 1. Introduction

    • 1.1. Executive Summary
    • 1.2. Overview

  • 2. Broadcasters

    • 2.1. ICC World T20 Women 2023 Broadcast Breakdown in Asia
    • 2.2. ICC World T20 Women 2023 Broadcasters Breakdown Across the World

  • 3. Sponsorship

    • 3.1. ICC World T20 Women 2023 Sponsorship Portfolio
    • 3.2. ICC World T20 Women 2023 Sponsorship Portfolio Breakdown
    • 3.3. ICC World T20 Women 2023 Sponsorship Contract Lengths

  • 4. Prize Money

    • 4.1. ICC World T20 Women 2023 Prize Money Breakdown

  • 5. Attendance & Ticketing

    • 5.1. ICC World T20 Women 2023 Attendance & Ticketing Insight

  • 6. Appendix

    • 6.1. References

  • 7. Contact Us

    • 7.1. About GlobalData
    • 7.2. Contact Us – A global network of offices


Slide 11 – The table shows the ICC World T20 Women 2023 Sponsorship Portfolio Breakdown.

Slide 12 – The table shows the ICC World T20 Women 2023 Sponsorship Contract Lengths.

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