Business of Indian Premier League (IPL) 2023 – Property Profile, Sponsorship and Media Landscape

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Delve deep into the commercial dealings that fuel the success of Business of Indian Premier League (IPL) 2023 teams.

Business of Indian Premier League (IPL) 2023 Market Report Overview

The Indian Premier League is expected to generate over 1 billion from broadcasters during the 2022-2023 season. In India the IPL continues to generate very positive viewing figures each year on both television and digital platforms. GlobalData estimates that the Mumbai Indians will receive the most from sponsors across the tournament.

Business of Indian Premier League (IPL) 2023 market research report looks to offer a detailed insight into the most lucrative T20 cricket league in the world. The report explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Sponsorship Landscape of the IPL

The key sponsors in the Indian Premier League (IPL) are Tata Group, Saudi Aramco, RuPay, Saudi Tourism Authority, Swiggy Instamart, CRED, Dream 11, Herbalife, Paytm, CEAT Tyres, and Upstox. The IPL has developed the most lucrative sponsorship portfolio of any cricket tournament in the world. Ten brands are partnering with the 16th season of the IPL, with Tata Group signing the largest annual deal.

The Indian Premier League (IPL), Sponsors, 2023(%)

The Indian Premier League (IPL), Sponsors, 2023(%)For more insights on the key sponsors, download a free report sample

Media Landscape of the IPL, Major Deals

In June 2022, it was announced that Viacom18 had won the digital rights for the IPL across India until 2027. The immense value of the deal showed the huge transformation in the media dynamics for the tournament. India has seen a big digital revolution and the way in which cricket is watched by many has changed drastically away from the traditional method of watching linear television. Viacom18 have the rights to show hundreds of IPL matches and specially purchased two packages: Package B which includes all-encompassing domestic digital rights and Package C which consists of a special bloc of local streaming rights.

For more insights on the other major media deals of the IPL, download a free report sample

Kit Suppliers of the Indian Premier League

The major Kit suppliers of the IPL 2023 are Puma, Wrogn, PlayR, EM, T10 Sports, The Souled Store, and Alcis. The Royal Challengers Bangalore have the most lucrative annual kit supplier deal of all the IPL teams. The team’s three-year deal with Puma expires at the end of this year’s competition. playR are the most prominent kit supplier, having deals in place with the Mumbai Indians, Chennai Super Kings and Rajasthan Royals. The lowest value kit supplier deal in this year’s IPL is Lucknow Super Giants.

For more insights on the Kit suppliers deals of the IPL, download a free report sample

The IPL 2023 Market Overview

Key Sponsors Tata Group, Saudi Aramco, RuPay, Saudi Tourism Authority, Swiggy Instamart, CRED, Dream 11, Herbalife, Paytm, CEAT Tyres, and Upstox
Key Kit Suppliers Puma, Wrogn, PlayR, EM, T10 Sports, The Souled Store, and Alcis


  • Key Developments Influencing Growth of Commercial Appeal
  • Primary Commercial Streams
  • Every League Sponsorship Deal Valued
  • Leveraging the Power of Social Media
  • Player Sponsorship Analysis
  • Key Broadcasters and Sponsors

Key Highlights

A detailed overview of the commercial landscape from the IPL’s perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Reasons to Buy

  • Understand the financial dynamics of the Indian Premier League (IPL) – where and how funds are generated.
  • Gain insights into the sponsorship revenues of Indian Premier League (IPL) teams.
  • Break down unparalleled sponsor insights.
  • Build a creative strategy on leveraging social media and its impact on fan engagement.
  • Explore multiple sources of revenue from media rights and sponsorship deals to ticket sales.

We recommend this valuable source of information to anyone involved as:

  • Soccer enthusiasts
  • Business professionals
  • Stakeholders interested in the financial aspects of the IPL

With this report, you will have access to the financial playbook of the IPL, unveiling the strategies and partnerships that power the world’s premier cricket league.

Tata Group
Saudi Aramco
Saudi Tourism Authority
Swiggy Instamart
Disney Star
Alcis Sports
Dream 11
CEAT Tyres

Table of Contents

1. Overview

2. Social Media

3. 2023 IPL Sponsorship

4. Media Landscape

5. Prize Money

6. Kit Supplier

7. Team Sponsorship Analysis

8. Women’s Premier League

9. Appendix


Social Media Tables

Broadcast Deals Charts and graphs

IPL sponsorship graphs

Sector Breakdown charts

IPL Team Sponsorship Revenue chart

Club Social Media Graphs

Frequently asked questions

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