Innovation in Tourism – Report Bundle (6 Reports)

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Innovation in Tourism Market Bundle Report Overview

‘Technological innovations have changed the way we travel, and these new developments promise an even more interactive and exciting experience. The advent of social media, IoT, AR and VR, among others play a crucial role in the way we travel. With the introduction of 5G, internet speed has become faster with wider coverage and more stable connections. From online reservations to customized experiences, 5G has increased accuracy and reduced complexity and latency. That means the connectivity between smart devices will be more efficient, providing an immersive and uninterrupted travel experience for tourists.’

As a part of this bundle, you will gain access to in-depth insights available in the following reports:

Report 1: Thematic Research: Social Media in Travel & Tourism

The use of content-sharing platforms such as Instagram and Pinterest has evolved the sphere of travel experience. With changes to consumer behavior, travelers are now using these websites as search engines as a way of finding inspiration for their next trip. Research has shown that the searches conducted by social media users have helped predict future travel trends such as vacations, camping trips, and rural tourism. As the pandemic begins to ease and travel restrictions are gradually lifted worldwide, organizations can use social media analytics to understand the different types of attractions, destinations, and activities that are trending. Instagram, a key player in marketing travel companies as well as content creators, has taken advertisement content to a new high. The photo-sharing platform enables companies to engage and target specific customers base through different online communities. Its hashtag feature has become increasingly crucial for businesses generating social media content.

Social Media Business Model

Social Media Business Model

Report 2: Thematic Research: Internet of Things in Travel & Tourism 

IoT creates a wealth of data from tourism companies, which in turn allows them to create highly personalized services for customers. IoT in travel and tourism can create customized experiences by enabling travelers to control more appliances or services through a centralized device. Companies as well can gather data from IoT-enabled devices to create targeted personalized marketing campaigns for return visits. IoT will have a positive impact on the recovery of specific tourism industries, such as lodging. Smart locks, smart lights, smart TVs, and smart air conditioners, among other devices, can be controlled from the guest’s phone, which decreases the chance of disease transmission. Companies such as Hilton have created their own ‘Connected Room’ technology, that allows guests to use the Hilton Honors app to manage most things they would traditionally have to do manually in a guest room.

Key Enabling Technologies for IoT 

Key Enabling Technologies for IoT

Report 3: Thematic Research: 5G in Travel & Tourism

2020 saw a growing number of 5G commercial launches worldwide, with more than 400 million 5G subscriptions active by the end of the year. COVID-19 has had some impact on infrastructure rollouts and, more crucially, on spectrum auctions in several markets. Despite this, growth will accelerate in the coming years, and the availability of affordable handsets will be key to driving adoption. The latest 5G standards brought new capabilities to help operators develop new applications and services. This covers those that rely on extremely low latency and higher performance. From enabling the installation of more IoT sensors to improve the efficiency of public transport to enhancing the usage of robotics at airports to undertake multiple tasks simultaneously, 5G is set to help optimize the relationship between tourism and technology. With the realization that 5G can create cost savings for companies, whilst also improving experiences, partnerships between tourism companies, organizations, and telecommunications companies have grown in frequency.

5G in Travel & Tourism

Report 4: Thematic Research: Online Travel 

Globally, traffic in online travel has increased and travelers are becoming more mobile-savvy than ever before. Alongside this, the market value of online travel intermediaries (OTAs, tour operators, and other providers) has experienced rapid growth. In 2019, the global market value reached $592.5 billion, a 2.3% increase from the previous year. However, companies within the travel industry have faced, and continue to face, unprecedented challenges and uncertainty due to the COVID-19 pandemic. But with significant investments in augmented (AR) and virtual reality (VR) by large technology companies such as Google and Apple, the potential to transform the tourism landscape has certainly gained a boost. As COVID-19 brought domestic and international travel to a virtual standstill, AR and VR offered travel seekers the chance to experience destinations from the safety and comfort of their own homes, ranging from snorkeling in the Maldives to wild safaris in Kenya.

Online Travel

Report 5: Thematic Research: Smart Cities in Travel & Tourism 

Mass tourism in cities will spur the need for smart solutions to relieve pressure on resources and infrastructure. An intelligent crowd management system is a great way that smart city tourism capitalizes on IoT to streamline the services provided. Destinations such as Florence are now using smart city solutions to minimize the impact of ‘overtourism’. The ‘Feel Florence’ app suggests routes and experiences to visitors while detecting tourist flows in real-time. Smart tourism destinations utilize the technological ecosystems of smart cities to create value and enhance experiences for tourists. Through mass data collection, storage, exchange, and processing via advanced forms of technology, a smart destination can create in-depth tourism strategies. A smart tourism destination helps to improve travel and tourism’s contribution to metropolitan economies. It also aims to ensure that the quality of life for locals is impacted positively by tourism, which can be achieved by minimizing impacts related to overcrowding.

Smart Cities in Travel & Tourism

Report 6: Thematic Research: Cybersecurity in Travel & Tourism

The travel and tourism industry is highly exposed to attacks due to the wealth of personal data it stores. The lodging sector is the third most targeted by hackers, according to the Trustwave 2020 Global Security report. Worth $1.4 billion in 2021, cybersecurity revenues in the travel and tourism sector are forecasted to reach $2.1 billion by 2025. Several high-profile companies within the sector have made negative headlines due to poor cybersecurity infrastructure. Cybercriminals exploit the vulnerabilities within a cybersecurity strategy, so a rigorous approach is central to necessitating effective risk management. As the travel and tourism sector is becoming increasingly digitalized, the digital ecosystems of companies become more vulnerable to cyberattacks. The industry is fragmented, with direct suppliers sharing data with third-party intermediaries, increasing the number of potential entry points for attackers to exploit. Collaboration is vital as data remains most secure when all companies across the travel and tourism value chain work together proactively.

Cybersecurity in Travel & Tourism

Thematic Research: Social Media in Travel & Tourism (2021)




  • Alphabet

  • Amazon

  • ByteDance

  • Facebook

  • Reddit

  • Roblox

  • Signal

  • Snap

  • Telegram 


Thematic Research: Internet of Things in Travel & Tourism (2021)




  • AMD

  • Intel

  • Arm (Softbank)

  • Apple

  • Amazon

  • Google

  • STMicroelectronics

  • Arista Networks

  • Broadcom 


Thematic Research: 5G in Travel & Tourism




  • AT&T

  • China Mobile

  • KDDI

  • Ericsson

  • Intel

  • Nokia

  • Marriott

  • Fraport

  • IHG Hotels & Resorts

  • Finavia

  • Delta Air Lines

  • Shenzhen Airport Company Ltd 


Thematic Research: Online Travel (2022)




  • Airbnb

  • easyJet

  • Hilton

  • GAdventures

  • Intrepid Travel

  • Trivago NV

  • Vietravel

  • Cleartrip 


Thematic Research: Smart Cities in Travel & Tourism (2022)




  • Accenture

  • Alibaba

  • Cisco

  • IBM

  • 75F

  • Huawei

  • Via Transportation

  • Quantela

  • Cleverciti 


Thematic Research: Cybersecurity in Travel & Tourism (2022)




  • Accor

  • Air Canada

  • Booking Holdings

  • LATAM Airlines

  • Uber

  • Ekran Systems

  • F-Secure

  • ITSEC Group

  • TitanHQ

  • VigiTrust


Table of Contents

Thematic Research: Social Media in Travel & Tourism (2021)

Executive summary – Brief overview of Social Media in travel & tourism

Players – List of leaders and business challenges across the Social Media value chain

Thematic briefing – Comprehension of the Social Media theme

Trends – Main trends shaping the Social Media theme over the next 12 to 24 months

  • Technology trends
  • Macroeconomic trends
  • Regulatory trends
  • Industry trends

Case studies in travel and tourism – Examples of the usage of Social Media in travel & tourism

Impact of social media on travel & tourism – Effects of Social Media in travel & tourism sector

  • Recommendations

Mergers and acquisitions – Key M&A transactions associated with Social Media theme in travel & tourism sector

Timeline – The evolution of Social Media

Value chain – Detailed information on GlobalData defined Social Media value chain

  • Content layer
  • Distribution layer
  • Data layer
  • Services layer
  • Customer layer

Companies – List of leading companies and their competitive positions in the Social Media theme in travel & tourism

Sector scorecard – GlobalData’s scorecards highlighting the impact of Social Media theme on various sectors

  • Travel intermediaries sector scorecard

Glossary

Further reading

Our thematic research methodology

About GlobalData

Contact Us

Thematic Research: Internet of Things in Travel & Tourism (2021)  

Executive Summary – Brief overview of IoT in travel & tourism

Players – List of leaders and business challenges across the IoT value chain

Technology Briefing – Major markets for IoT and its characteristics

  • The Five Big IoT Market Segments
  • The Key Enabling Technologies for IoT
  • The Four Stages of IoT Development

Trends – Main trends shaping the IoT theme over the next 12 to 24 months

  • Technology Trends
  • Macroeconomic Trends
  • Regulatory Trends
  • Industry Trends

Industry Analysis – IoT market-related data and insights

  • Business Benefits of IoT
  • Evolving IoT Business Models
  • The Three Prerequisites for Pervasive IoT
  • The Most Talked-About Areas of IoT
  • Patent Trends
  • Market Size and Growth Forecasts
  • Mergers And Acquisitions
  • Partnerships
  • Timeline

Travel and Tourism Industry Analysis – Travel & tourism market-related data and insights

  • Industry Perception of IoT

Value Chain – Detailed information on GlobalData defined IoT value chain

  • Device Layer
  • Connectivity Layer
  • Data Layer
  • App Layer
  • Services Layer

Companies – List of leading companies and their competitive positions in the IoT theme in travel & tourism

  • Public Companies
  • Private Companies

Sector Scorecards – GlobalData’s scorecards highlighting the impact of IoT theme on various sectors

  • Airport Sector Scorecard
  • Attraction Operators Sector Scorecard
  • Lodging Sector Scorecard

Glossary  

Further Reading 

Our Thematic Research Methodology 

About GlobalData  

Contact Us

Thematic Research: 5G in Travel & Tourism

Executive summary – Brief overview of the 5G theme in travel & tourism

Players – List of leaders and business challenges across the 5G theme in travel & tourism

Technology briefing – Comprehension of the 5G theme

Trends – Major trends influencing the 5G theme in travel & tourism

  • Technology trends
  • Macroeconomic trends
  • Regulatory trends
  • Tourism trends

Industry analysis – Data and insights related to 5G in travel & tourism

  • Market size and growth forecasts
  • Mergers and acquisitions
  • Partnerships
  • Timeline

5G capabilities and use cases – The abilities of 5G and travel & tourism use cases

  • The eight fundamental capabilities of 5G
  • Consumer use cases
  • Enterprise use cases
  • Tourism use cases

Companies – List of leading companies and their competitive positions in the 5G theme

  • Operators
  • Infrastructure suppliers
  • Tourism companies

Sector scorecards – GlobalData’s scorecards highlighting the impact of the 5G theme on various sectors

  • Airlines sector scorecard
  • Airports sector scorecard
  • Attraction operators sector scorecard
  • Lodging sector scorecard

Glossary

Further reading

Our thematic research methodology

About GlobalData

Contact Us

Thematic Research: Online Travel (2022)

Executive Summary – Brief overview of the online travel theme

Players – List of leaders and business challenges across the online travel value chain

Thematic Briefing – Tourism industry growth 

Trends – Main trends shaping the online travel theme over the next 12 to 24 months

  • Industry trends
  • Consumer trends

Industry Analysis – Online travel market-related data and insights

  • Market size and growth forecasts
  • Use cases
  • Mergers and acquisitions
  • Timeline

Value Chain – Detailed information on GlobalData defined Online Travel value chain

  • Third-party
  • Direct suppliers
  • Ancillary suppliers

Companies – List of leading companies and their competitive positions in the online travel theme

  • Public companies
  • Private companies

Sector Scorecards GlobalData’s scorecards highlighting the impact of the online travel theme on various sectors

  • Travel intermediaries sector scorecard

Glossary 

Further Reading 

Our Thematic Research Methodology 

About GlobalData 

Contact Us

Thematic Research: Smart Cities in Travel & Tourism (2022)

Executive Summary – Brief overview of the Smart Cities theme in travel & tourism

Players – List of leaders and business challenges across the Smart Cities value chain

Technology Briefing – Comprehension of the Smart Cities technology

Travel & Tourism Briefing – Concise explanation of Smart Cities theme in the travel & tourism sector

Trends – Major trends influencing Smart Cities theme in travel & tourism

  • Technology trends
  • Macroeconomic trends
  • Regulatory trends
  • Tourism trends

Industry Analysis – Data and insights related to Smart Cities in travel & tourism

  • Market size and growth forecasts
  • Case studies
  • Smart destination case studies
  • Mergers and acquisitions
  • Timeline

Value Chain – Detailed information on Smart Cities value chain

  • Smart city platforms
  • Smart city apps
  • Smart city services

Companies – List of leading companies and their competitive positions in the Smart Cities theme in travel & tourism

  • Public companies
  • Private companies

Smarter Cities and Destinations – Strategies of leading cities and destinations striving to become smart

Sector Scorecards – GlobalData’s scorecards highlighting the impact of the Smart Cities theme on various sectors

  • Industrial automation sector scorecard
  • IT services sector scorecard

Glossary

Further Reading

Our Thematic Research Methodology

About GlobalData

Contact Us

Thematic Research: Cybersecurity in Travel & Tourism (2022)

Executive Summary – Brief overview of the Cybersecurity theme in travel & tourism

Cybersecurity Value Chain – Detailed information on the Cybersecurity value chain

  • Cybersecurity hardware
  • Cybersecurity software
  • Cybersecurity services

Travel and Tourism Challenges  – Key challenges facing the travel & tourism sector

The Impact of Cybersecurity on Travel and Tourism – Effects of Cybersecurity on travel & tourism

Case Studies – Examples of usage of Cybersecurity in travel & tourism

Data Analysis – Cybersecurity market-related data and insights   

  • Market size and growth forecasts
  • Mergers and acquisitions
  • Company filings trends
  • Hiring trends
  • Social media trends
  • Cybersecurity timeline

Companies – List of leading companies and their competitive positions in the Cybersecurity in travel & tourism              theme

  • Leading cybersecurity adopters in travel and tourism
  • Leading cybersecurity vendors
  • Specialist cybersecurity vendors in travel and tourism

Sector Scorecards – GlobalData’s scorecards highlighting the impact of the Cybersecurity theme on various sectors

  • Airlines sector scorecard
  • Lodging sector scorecard
  • Rail and road transport sector scorecard

Glossary            

Further Reading             

Our Thematic Research Methodology   

About GlobalData         

Contact Us        

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