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Internet of Things (IoT) in Retail and Apparel – Thematic Research

Pages: 48 Published: November 15, 2021 Report Code: GDRT-TR-S034

Following the COVID-19 outbreak, many retailers used the Internet of Things (IoT) to capitalize on the shift to online shopping. The pandemic accelerated the roll-out of interactive web pages, apps, and new creative product launches to maintain customer interest and improve retention.


Retailers have adapted to change amid COVID-19 and are focusing more on improving their customer experience through the use of internet of things. A 5% increase in customer retention can improve a retailer's sales by up to 95%. Following the pandemic, customer convenience and safety are priorities, and ambient commerce will shift the way brick-and-mortar retailers operate. As ambient commerce provides a contactless way to shop with minimal human interaction, it may be the future of retail as new COVID-19 strains pose a challenge to health and safety.

Reasons to Buy

Gain a comprehensive of the internet of things and how it is shaping the global apparel and retail industry.

Key Players

Home Depot

Table of Contents

Executive Summary

IoT value chain

Retail challenges

The impact of IoT on retail

Case studies

Market size and growth forecasts

Mergers and acquisitions

IoT timeline


Sector scorecard


Further reading

| Our thematic research methodology

| About GlobalData

| Contact Us


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