Internet of Things (IoT) in Retail and Apparel – Thematic Research
Following the COVID-19 outbreak, many retailers used the Internet of Things (IoT) to capitalize on the shift to online shopping. The pandemic accelerated the roll-out of interactive web pages, apps, and new creative product launches to maintain customer interest and improve retention.
Scope
Retailers have adapted to change amid COVID-19 and are focusing more on improving their customer experience through the use of internet of things. A 5% increase in customer retention can improve a retailer's sales by up to 95%. Following the pandemic, customer convenience and safety are priorities, and ambient commerce will shift the way brick-and-mortar retailers operate. As ambient commerce provides a contactless way to shop with minimal human interaction, it may be the future of retail as new COVID-19 strains pose a challenge to health and safety.
Reasons to Buy
Gain a comprehensive of the internet of things and how it is shaping the global apparel and retail industry.
Key Players
Table of Contents
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