Kentucky Derby, 2022 – Post Event Analysis

Pages: 22 Published: June 09, 2022 Report Code: GDUKSPC91184

The 2022 Kentucky Derby at Churchill Downs, Louisville, Kentucky produced a historic victory for the 80-1 outsider Rich Strike. Numerous spectators attended the 148th running of the Kentucky Derby held on May 7th.

The post-event analysis of the 2022 Kentucky Derby report provides a comprehensive overview of the 2022 Kentucky Derby sponsorship portfolio, broadcasters, prize money, attendance, and ticketing breakdown.

Key Broadcasters of the Kentucky Derby, 2022

Four broadcasters acquired media rights for the 2022 Kentucky Derby: NBC in The United States, Sky in the United Kingdom, and Ireland, TSN in Canada, and Kayo Sports in Australia.​ It was also the most-watched event since Super Bowl Sunday on the 13th of February. ​

Key Sponsors of the Kentucky Derby, 2022

The 2022 Kentucky Derby had many sponsors. Woodford Reserve was the presenting partner, BMW was the luxury automotive partner, Ford, the official car, truck and van partner of Churchill Downs and the Kentucky Derby race, and Coca-Cola was the soft drink partner. Other sponsors included Longines, Red Bull, White Claw and Jackson Family Wines.

Kentucky Derby 2022, by Sponsors

Kentucky Derby 2022, by Sponsors

To know more about the sponsors, download a free report sample

Kentucky Derby, 2022 Market Report Overview

Key Broadcasters NBC, Sky, TSN, and Kayo Sports
Key Sponsors Woodford Reserve, BMW, Ford, Coca-Cola, Longines, Red Bull, Jackson Family Wines, White Claw, and Brisnet among others

Scope

This report provides an overview of the event including a sponsorship portfolio, broadcasters, prize money, attendance, and ticketing breakdown. An analysis of the 2022 Kentucky Derby sponsors is included and the estimated annual values for some of these deals. Information regarding the events ticketing and how ticket prices are included, shows the range of ticketing options that spectators had.

Reasons to Buy

For those wanting an in-depth analysis of how the 2022 Kentucky Derby performed, in the sense of both business and popularity. The report will also be interesting for those who are looking to learn more about the rise in popularity of the event.

Key Players

NBC
Sky
TSN
Kayo Sports
Woodford Reserve
BMW
Ford
Coca-Cola
Longines
Red Bull
White Claw
Jackson Family Wines
Ticketmaster

Table of Contents

Introduction

Executive Summary

Introduction

Broadcasters

The 2022 Kentucky Derby Broadcasters Breakdown

Sponsorship

The 2022 Kentucky Derby Prize Sponsorship Breakdown

The 2022 Kentucky Derby Sponsorship Annual Deal Values

Prize-Money

The 2022 Kentucky Derby Prize Money Breakdown

Attendance

The 2022 Kentucky Derby Attendance Breakdown

Ticketing

The 2022 Kentucky Derby Ticketing Breakdown

Appendix

References

Contact Us

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List of Tables

Slide 10 – The table emphasizes the 2022 Kentucky Derby Sponsorship Annual Deal Values.

Slide 12 – 2 tables emphasize the prize money breakdown for Kentucky Derby 2022 and the Kentucky Derby prize money compared to other Triple Crown races

Slide 16 – 2 tables emphasize the most expensive tickets to 2022 Kentucky Derby and the cheapest tickets to 2022 Kentucky Derby

Frequently Asked Questions

The total prize pool for Kentucky Derby, 2022 was $3 million.

 

 

 

The Kentucky Derby, 2022 had 18 sponsors.

The key broadcasters of the Kentucky Derby, 2022 are NBC, Sky, TSN, and Kayo Sports.

 

 

Some of the key sponsors of the Kentucky Derby, 2022 are Woodford Reserve, BMW, Ford, Coca-Cola, Longines, Red Bull, Jackson Family Wines, White Claw, and Brisnet among others.

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