Localism Trends on the Foodservice Industry – Consumer Survey Insights

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Localism is the consumer prioritization of local goods and services both literally and in terms of culture and identity. In foodservice, this can manifest in a variety of ways such as local sourcing of goods and emulation of local, traditional cuisines.

The localism trend has numerous advantages such as helping create a more sustainable supply chain and encouraging consumers to support brands that help the local community. This localism trends in the food service industry research report will help you to understand the challenges and opportunities for food service brands in order to tap into the localism trend. This report also provides insight into how competitors are responding to this trend.

Foodservice Industry Analysis by Key Trends

Sustainability & ethics, comfort & uncertainty, sensory & indulgence, ease & affordable, digitalization, demographics, individualism & expression, and health & wellness are the key trends in the food service industry.

Sustainability & Ethics:

Mounting awareness and concern surround the scale, complexity, and interdependence of shared social and environmental challenges globally.

Comfort & Uncertainty:

Consumers value safety, tradition, simplicity, and reassurance due to rising stress and uncertainty in their lives and the world around them

Foodservice Industry Consumer Insights

Across generations, people equally value localism but have different motivations for why they choose it. When asked about the importance of how fresh/local ingredients on menus are, results did not vary amongst different generations. In addition, many consumers are interested in knowing where the products they purchase are sourced from or manufactured. On average globally, the majority of consumers are always/often/somewhat influenced by this factor when making a purchase.

Foodservice Industry Segments

The key segments in the food service industry are chain, independent, and unspecified. In most regions, the food service industry is dominated by independent restaurants rather than chains. Independents are favored by consumers across most regions, showing that the appeal of a brand that is relatively local is strong, whilst chains have less penetration.

Foodservice Industry Analysis by Segment

Foodservice Industry Analysis by Segment

For more regional insights on the foodservice industry, download a free report sample

Foodservice Industry Segmentation by Regions

The key regions in the food service industry are Asia-pacific, Europe, Latin America, Middle East & Africa, and North America. In APAC and Europe forecasted growth is negative across all types of food service businesses.

Foodservice Industry Report Overview

Key Trends Sustainability & Ethics, Comfort & Uncertainty, Sensory & Indulgence, Easy & Affordable, Digitalization, Demographics, Individualism & Expression, and Health & Wellness
Key Segments Chain, Independent, and Unspecified
Key Regions Asia-pacific, Europe, Latin America, Middle East & Africa, and North America


  • Since the pandemic global supply chains have been under scrutiny for their lack of sustainability, encouraging consumers to look for local alternatives.
  • The localism trend has numerous advantages such as helping create a more sustainable supply chain and encouraging consumers to support brands, which help the local community.
  • In the third year of the pandemic global travel has once again increased but supply chains remain precarious, meaning localism will only grow in importance.

Reasons to Buy

  • Understand the challenges and opportunities for food service brands in order to tap into the localism trend.
  • Gain insight into how competitors are responding to this trend.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product and service development

Captain's Galley
Uncommon Ground
Support Your Locals
Pizza Pilgrims
JD Wetherspoon

Table of Contents

Table of Contents


Consumer insight

Localism at work



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