Business of Major League Baseball 2024 – Property Profile, Sponsorship and Media Landscape

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All the vital news, analysis, and commentary curated by our industry experts.

Reasons to buy the ‘Business of Major League Baseball’ report:

  • Analyze the Major League Baseball (MLB) 2024 with a clear breakdown of the commercial partnerships.
  • Get an overview of the Baseball League social media which includes the leagues’ and teams’ social media breakdown.
  • Gain insights on the League Sponsorship including Commercial Portfolio and League Sponsor Values.
  • Examine the biggest deals of MLB 2024 and get an insightful deal analysis in terms of industry and brand location.
  • Get an overview of the media landscape which includes MLB Cup Final Viewership Numbers and Domestic Market for MLB Broadcasting.
  • Assess the main kit suppliers in the MLB, including front-of-shirt sponsors and sleeve sponsors.

How is our ‘Business of Major League Baseball’ report unique from other reports in the market?

  • Access an overview of the main topics of interest in the league, including that of international players in each team.
  • Gain a comprehensive look at additional revenue areas for the league including ticketing and the growth rate of its online appeal, with strong year-on-year analysis throughout. Takes a closer look at the evolved media landscape with the league.
  • Review the main sponsors of the league, highlighting a few of the biggest deals in the market.
  • The report also offers a clear breakdown of the individual team deals.

We recommend this valuable source of information to anyone involved in: 

  • ​Sports Equipment Manufacturers
  • ​Sports/Esports Event Organizers/​Advertisers/​Sponsors
  • Technology Leaders and Startups
  • Strategy, Marketing, and Business Development
  • Market Intelligence and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC firms
  • M&A and Investment Consultants
  • Management Consultants and Consulting Firms

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Business of Major League Baseball 2024 Report Overview

The estimated sponsorship revenue of Major League Baseball (MLB) is $707 million for the 2024 season. Over its 2024 season, the MLB has partnered with 33 different league sponsors. The two standout sponsorship deals come via Nike’s kit supplier contract and SeatGeek serving as the operational secondary ticket market.

From across the league deals, the technology, media & telecommunications (TMT) sector is the most prominent in the market with the league, with the highest number of deals and highest value of collective partnerships. When it comes to team sponsorship analysis, the beverage sector is the most prominent supporter, with almost three times as many related deals as any other industry.

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Business of the MLB 2024 research report provides an analysis of the current business landscape in MLB competitions. The report looks at the entire commercial landscape of the league and that of the 30 competing teams, breaking down the major deals in greater detail. Furthermore, the report delves into the media landscape of the league, ticketing, attendance, and social media figures of the biggest names in the competition.

Sponsorship Revenue (2024) $707 million
Key Broadcasters ·       Apple

·       Fox

·       Turner Sports

·       ESPN

Key Sponsors ·       Nike

·       SeatGeek

·       T-Mobile

·       Budweiser

·       Chevrolet

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Business of MLB 2024 - Broadcasters

A few of the broadcasters for the MLB 2024 are Apple, Fox, Turner Sports, and ESPN. One of the most recent changes to the league’s domestic broadcast market came in 2022 when Major League Baseball (MLB) announced a seven-year deal with Apple. It marks a big shift in the broadcast landscape, where streaming platforms were taking greater priority for the league and its ambition to further build its national audiences.

MLB Key Broadcasters, 2024

MLB Key Broadcasters, 2024

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Business of MLB 2024 – Sponsorship

A few of the leading sponsors of the MLB are:

  • Nike
  • SeatGeek
  • T-Mobile
  • Budweiser
  • Chevrolet

Nike takes the centralised kit supplier rights to all 30 teams. SeatGeek replaces StubHub ahead of the 2023 season and its value is derived on the back of a revenue-sharing model. The ticket resale business is huge in Major League Baseball because of its number of games and typical huge audience sizes. It remains the largest spectator sports league in the world.

MLB Key Sponsors, 2024 (%)

MLB Key Sponsors, 2024 (%)

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Key Highlights

Major League Baseball is an old favorite pastime of Americans and remains a popular sports league. The league is looking to expand its popular appeal around the world, with greater international series games, and huge Asian interest coming on the back of the league’s big superstar, Shohei Ohtani. The report offers a detailed insight into how the league operates and the key commercial deals in 2024.

Table of Contents

1. Executive Summary

2. Media Analysis

3. Sponsorship Analysis

4. Key Inventory

5. Team Analysis

6. Additional Income

7. Appendix


Domestic Media Rights Table

Regional Media Rights Table

Annual League Sponsorship Value

League Sponsorship Contracts

Contracts by Industry

Team Sponsorship Number of Deals

Team Sponsorship Annual Value

Breakdown by Industry and Brand HQ

Kit Supplier History

Sleeve Partners Value

Sleeve Partner Information Breakdown

Individual Team Overview Breakdown

Stadium Naming Rights information

Average Attendances

Ticket Revenue

Most Valuable Franchises

World Series Information

International Series History

Social Media Information


COVID-19 Cases Graphs

COVID-19 Deaths Graph

Sport Attendance Graph

MLB Average Attendances Graph

League Social Media Followers Graph

Team Social Media Graph

World Series Chart & Graph

League Sponsorship Deal Graphs

Stadium Naming Rights Graphs

Team Sponsorship Sector Graph

Brand Sponsor Graph

Team Sponsorship Graphs

Individual Team Sponsorship and Social Media Charts

Frequently asked questions

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