Business of Major League Baseball (MLB) 2023 – Property Profile, Sponsorship and Media Landscape

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Business of Major League Baseball Report Overview

The Major League Baseball (MLB) sponsorship revenue is estimated to be $548 million in 2023 via its portfolio of 31 sponsorships.  MLB is still the second most popular sport in the United States in terms of attendance, behind only the NFL in terms of venue attendance. Beverages, technology, and financial services have the highest volume of deals with Major League Baseball, with 15 deals across these sectors in sponsorship revenue annually.

T-Mobile, Budweiser, and Mastercard are the brands spending the most on their partnerships with MLB. The small tweak in the rules of MLB by introducing a pitch clock to games has meant that games are on average 30 mins shorter, meaning an improved experience for both fans in the venue and watching on TV.

The Business of MLB report gives a detailed overview of the commercial landscape from a league perspective. The report also outlines the social media position of the main properties as well as ticketing revenue. It offers a clear breakdown of the sponsorship and media deals linked to the clubs.

Business of MLB Global Broadcasters

The key broadcasting partners of MLB are Apple, NBC, Fox, Turner Sports, and ESPN. One of the biggest developments in the MLB media landscape last year, was the organization’s announced broadcasting deal with Apple. The deal announced in March 2022 allowed Apple to stream ‘Friday Night Baseball’ games to Apple TV+ subscribers and included a Pre- and Post-game show. Although only initially signed on a one-year deal, Apple announced earlier in March that its broadcasting rights had been extended for the 2023 season, continuing on similar rights for ‘Friday Night Baseball’.

This season, Apple will have broadcast rights for 25 weeks of the season, with no local broadcaster restrictions, airing two games on each of these Fridays. This deal is also not limited to the United States, with the content made available to Apple TV+ subscribers in over 60 countries and regions. The video streaming platform YouTube has also come on board as a broadcaster of the league, on a single-season deal last year but unlike Apple were not able to agree to terms to extend the partnership into the 2023 season. The deal had seen the online platform air the ‘MLB Game of the Week Live on YouTube’ feature, with 15 games being shown live and for free on YouTube across 182 countries throughout this season.

For more broadcasters’ insights on the Business of MLB, download a free report sample

Business of MLB Sponsors

The top MLB sponsors are T-Mobile, Budweiser, Mastercard, Nike, Chevrolet, Capital One, MGM Resorts, Google Cloud, LoanDepot, Adobe, and Geico among others. Nike, as the centralized league kit supplier boasts the biggest rights in the league again, and as such ranks as the highest-paying brand in the market in 2023.

Business of MLB Analysis, by Sponsors, 2023 (%)

Business of MLB Analysis, by Sponsors, 2023 (%)

 For more sponsorship insights on the Business of MLB, download a free report sample

The Business of MLB (2023) Market Overview

Market Size $548 million
Key Broadcasters Apple, Sport1, Tencent, Oriental Pearl Media, beIN, Sport1, Sky Italia, Helbiz, Abema TV, and ESPN
Key Sponsors T-Mobile, Budweiser, Mastercard, Nike, Chevrolet, Capital One, MGM Resorts, Google Cloud, LoanDepot, Adobe, and Geico


The report has been produced to offer expert insight and analysis around one of the most popular sports competitions in North America, with a particular focus on the sponsorship and media revenue generated for the 2023 season. The report also breaks down the main commercial deals around each of the thirty competing teams, with a particular focus on the biggest deals signed such as sleeve partners, kit deals, and stadium title partnerships. The reports offer a comprehensive overview of the league which is well regarded as the pinnacle of baseball.

Key Highlights

A clear and in-depth look at the key commercial entities linked to the ticket revenue, teams, players and the competition itself, including social media, TV figures, and key sponsorship deals. Key breakdowns made throughout each section of the report which offers key understanding and analysis of the sports ecosystem.

Reasons to Buy

The report provides an in-depth look at one of the most historic sports leagues which brands remain keen to associate themselves with. It offers a strong understanding of the current market and highlights key trends and insights which are crucial to understanding moving forward in the space.

Turner Sports
Capital One
Intesa Citrix
Roman Health
Dairy Queen
Charlotte's Web
State Farm Insurance

Table of Contents

1. 2023 Overview

2. Social Media

3. MLB Sponsorship Breakdown

4. Media Landscape

5. World Series

6. International Games

7. Team Profiles

8. Team Sponsorship Overview

9. Kit Suppliers

10. Jersey Sponsorship

11. Team Stadium Naming Rights

12. Appendix


Attendance Graphs

Potential Ticket Revenue Tables

Social Media Graphs

League Sponsorship Graphs & Charts

Media Tables & Graphs

World Series Information Graph & Table

International Games Table

Team Sponsorship Charts & Graphs

Kit Table

Stadium Naming Rights Table


COVID-19 Cases Graphs

COVID-19 Deaths Graph

Sport Attendance Graph

MLB Average Attendances Graph

League Social Media Followers Graph

Team Social Media Graph

World Series Chart & Graph

League Sponsorship Deal Graphs

Stadium Naming Rights Graphs

Team Sponsorship Sector Graph

Brand Sponsor Graph

Team Sponsorship Graphs

Individual Team Sponsorship and Social Media Charts

Frequently asked questions

Business of Major League Baseball (MLB) 2023 – Property Profile, Sponsorship and Media Landscape standard reports
Currency USD

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Business of Major League Baseball (MLB) 2023 – Property Profile, Sponsorship and Media Landscape was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Business of Major League Baseball (MLB) 2023 – Property Profile, Sponsorship and Media Landscape in real time.

  • Access a live Business of Major League Baseball (MLB) 2023 – Property Profile, Sponsorship and Media Landscape dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.