Malaysia Wealth Management – Market Sizing and Opportunities to 2026

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Malaysia’s affluent segment (including the HNW and mass affluent population) has experienced robust growth in recent years. The Malaysia wealth management market research report analyzes Malaysia’s wealth and retail savings and investments markets including the overall affluent market size. The report also provides an analysis of the factors driving liquid asset growth, including a breakdown, and forecast of total retail savings and investments split by equities, mutual funds, deposits, and bonds.

Malaysia Wealth Management Market Dynamics

There is a strong correlation between affluence and investment product penetration in Malaysia. Although the average mass affluent investor’s portfolio is dominated by savings accounts, significant wealth is also allocated to riskier assets such as equities and mutual funds.

Relative to mass market investors, emerging affluent investors have a higher risk tolerance. They are therefore more motivated to expose their portfolio to heightened volatility in the stock market in anticipation of higher returns on their investments. Mass market investors, on the other hand, have limited wealth, hence they are more inclined to protect their investments from volatile market conditions while still getting guaranteed returns.

Malaysia Wealth Management Market Segmentation by Asset Bands

The Malaysia wealth management market is segmented into asset bands such as mass market, emerging affluent, mass affluent, and HNW.  HNW and mass affluent investors have higher equity allocations in their portfolios compared to other investor segments.

Malaysia Wealth Management Market Analysis by Asset Bands

Malaysia Wealth Management Market Analysis by Asset Bands

 For more insights on the asset bands in the Malaysia wealth management market, download a free report sample

Malaysia Wealth Management Market Segmentation by HNW Asset Allocation Classes

The key HNW asset allocation classes in the Malaysia wealth management market are equities, cash and near-cash, bonds, property, commodities, and alternatives. The lion’s share of HNW investors’ onshore wealth in Malaysia is allocated to equities. The investors rely heavily on funds to add an additional level of diversification across a broader range of industries and geographies, while low management fees are proving beneficial to them as well.

Direct government bonds and sukuks are popular among Malaysian HNW investors and are seen as hedge instruments when markets are bearish. They are also considered a means to develop a steady income over many years.

Property remains an important component of most HNW portfolios in Malaysia, as it provides opportunities in terms of price appreciation, tax benefits, and inflation protection. Perception of safety and risk aversion are the main drivers for investment in this asset class.

Malaysia Wealth Management Market Analysis by Asset Allocation Classes

Malaysia Wealth Management Market Analysis by Asset Allocation Classes

 For more insights on the asset allocation classes in the Malaysia wealth management market, download a free report sample

Competitive Landscape

The leading players in the Malaysia wealth management market are Securities Commission Malaysia, Bursa Malaysia, ALGEBRA, Pentaip, Kenanga Digital Investing (KDI), Affin Hwang Asset Management Berhad, and Kenanga Investors Bhd.

Key Highlights

  • HNW individuals constituted less than 1% of the total adult population of Malaysia in 2021
  • Advisory mandates dominate the Malaysian HNW wealth market
  • Deposits remain the most popular investment avenue for Malaysian individuals, indicating their preference for safe-haven investment asset classes
  • Bonds form a small proportion of the retail investment portfolios in 2021

Reasons to Buy

  • Make strategic decisions using top-level historic and forecast data on Malaysia’s wealth industry.
  • Identify the most promising client segment by analyzing the penetration of affluent individuals.
  • Receive detailed insights into retail liquid asset holdings in Malaysia.
  • Understand the changing market and competitive dynamics by learning about new competitors and recent deals in the wealth space.
  • See an overview of key digital disruptors in the country’s wealth market.

Securities Commission Malaysia
Bursa Malaysia
Kenanga Digital Investing (KDI)
Affin Hwang Asset Management Berhad
Kenanga Investors Bhd

Table of Contents

Table of Contents

Malaysia Wealth Market

Investor Insights

Resident Savings and Investments

Digital Disruptors

Recent Deals


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