Marriott International – Digital Transformation Strategies

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Marriott Digital Transformation Strategies Overview

Marriott is leveraging several emerging technologies, including augmented reality, AI, Internet of Things (IoT), cloud, big data, and robotics technologies among others to digitally transform its operations. The annual ICT spending of Marriott was estimated at $1.5 billion for 2023. A major share of this spending is earmarked for acquiring software, network and communications, and hardware from vendors. Marriott International Inc (Marriott) is a global licensor, franchisor, and operator of hotels, timeshare, residential, and other types of lodging properties. Its brands include The Ritz-Carlton, JW Marriott, Edition, The Luxury Collection, BVLGARI Hotels & Resorts, Sheraton, Marriott Vacation Club, Autograph Collection Hotels, Four Points, Fairfield, Protea Hotels, Residence Inn, TownePlace Suites, W Hotels, St. Regis, Westin, Renaissance, Marriott, Le Meridien, Gaylord Hotels, Marriott Executive Apartments, Delta Hotels, Tribute Portfolio, Design Hotels, Courtyard, and SpringHill Suites. The company’s reportable business segments are US & Canada and International.

The Marriott International digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, technology partnerships, technology introductions, investments, and ICT spending among others.

Total ICT Spending 2023 $1.5 billion
ICT Spend by Function Data center, Communications, Network, Application, End-User computing, Management, and Service Desk
ICT Spend by Channel Internal Development and Maintenance, Technology Vendors (direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems Integrators
External ICT Spend by Segment Software (including cloud SaaS), Hardware (including cloud IaaS), ICT Services, Consulting, Network and Communications, and Others
Technology Theme Focus Augmented Reality, AI, IoT, Cloud, Big Data, E-Commerce, Metaverse, Gamification, Digital Payments, Travel Apps, Online Travel, Automation, Future of Work, and Robotics Technologies
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Digital Transformation Strategies

In January 2024, Marriott announced that it had selected Oracle Hospitality OPERA Cloud Property Management System (PMS) and Sales and Event Management for delivering personalized experiences to its guests and streamlining operations in its premium, luxury, select service, and mid-scale properties.

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Marriott Technology Theme Focus

Marriott is leveraging several emerging technologies, including augmented reality, AI, Internet of Things (IoT), cloud, big data, and robotics technologies among others, for achieving operational efficiency and enhancing customer experience.

Marriott Technology Focus

Marriott Technology Focus

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Marriott Technology Initiatives

Marriott has been involved in several strategic technology partnerships and collaborations, technology developments and rollouts, and acquisitions over the last few years. For instance, in 2024, Marriott selected Oracle Fusion Cloud’s Human Capital Management platform to effectively manage its workforce and help associates grow within its organization. The platform allows Marriott to securely host data about its associates and build dashboards that allow its leadership to make informed HR-related decisions.

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Marriott ICT Spend by Function

  • Datacenter
  • Communications
  • Network
  • Applications
  • End-user computing
  • Management
  • ICT Service desk

Marriott ICT Spend by Function, 2023 (%)

Marriott ICT Spend by Function, 2023 (%)

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Marriott ICT Spend by Channel

  • Internal development and maintenance
  • Technology vendors (direct)
  • Local resellers
  • Telcos
  • ICT services providers/consulting firms
  • Specialist outsourcers
  • Systems integrators

Marriott ICT Spend by Channel, 2023 (%)

Marriott ICT Spend by Channel, 2023 (%)

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Marriott External ICT Spend by Segment

  • Software (including Cloud SaaS)
  • Hardware (including Cloud IaaS)
  • ICT services
  • Consulting
  • Network and communications
  • Others

Marriott External ICT Spend by Segment, 2023 (%)

Marriott External ICT Spend by Segment, 2023 (%)

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This report provides:

  • Insight into Marriott’s technology activities.
  • Overview of technology initiatives covering partnerships, technology introductions, and investments.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets.

Reasons to Buy

• Gain insights into Marriott’s tech operations.

• Gain insights into its tech strategies and innovation initiatives.

• Gain insights into its technology themes under focus.

• Gain insights into various product launches, partnerships and investment strategies.

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Table of Contents

  • Overview
  • – Brief information about the company, its business divisions, and its financials
  • Digital Transformation Strategy
  • – A summary of key digital strategies/implementation efforts of the company
  • Accelerators, Incubators, and Other Innovation Programs
  • – Discusses the company’s key strategic units, innovation labs, incubation and accelerator programs dedicated to technology innovation
  • Technology Focus
  • – Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company
  • Technology Initiatives
  • – Discussion about all the technology introductions & partnerships the company has entered
  • Investments
  • Brief discussion about the investments by the company
  • Partnership, Investments & Acquisition Network Map
  • – A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years
  • ICT Budget and Contracts
  • – The company’s ICT budget segregated into hardware, software, and managed IT services
  • Key Executives
  • – Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers

Frequently asked questions

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