Marriott International – Digital Transformation Strategies

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Marriott Digital Transformation Strategies Overview

Marriott is leveraging several emerging technologies, including augmented reality, AI, Internet of Things (IoT), cloud, big data, and robotics technologies among others to digitally transform its operations. The annual ICT spending of Marriott was estimated at $1.5 billion for 2023. A major share of this spending is earmarked for acquiring software, network and communications, and hardware from vendors. Marriott International Inc (Marriott) is a global licensor, franchisor, and operator of hotels, timeshare, residential, and other types of lodging properties. Its brands include The Ritz-Carlton, JW Marriott, Edition, The Luxury Collection, BVLGARI Hotels & Resorts, Sheraton, Marriott Vacation Club, Autograph Collection Hotels, Four Points, Fairfield, Protea Hotels, Residence Inn, TownePlace Suites, W Hotels, St. Regis, Westin, Renaissance, Marriott, Le Meridien, Gaylord Hotels, Marriott Executive Apartments, Delta Hotels, Tribute Portfolio, Design Hotels, Courtyard, and SpringHill Suites. The company’s reportable business segments are US & Canada and International.

The Marriott International digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, technology partnerships, technology introductions, investments, and ICT spending among others.

Total ICT Spending 2023 $1.5 billion
ICT Spend by Function Data center, Communications, Network, Application, End-User computing, Management, and Service Desk
ICT Spend by Channel Internal Development and Maintenance, Technology Vendors (direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems Integrators
External ICT Spend by Segment Software (including cloud SaaS), Hardware (including cloud IaaS), ICT Services, Consulting, Network and Communications, and Others
Technology Theme Focus Augmented Reality, AI, IoT, Cloud, Big Data, E-Commerce, Metaverse, Gamification, Digital Payments, Travel Apps, Online Travel, Automation, Future of Work, and Robotics Technologies
Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

 Buy the Full Report to Get More Insights on the Digital Transformation Strategies of Marriott

Download a Free Sample

Digital Transformation Strategies

In January 2024, Marriott announced that it had selected Oracle Hospitality OPERA Cloud Property Management System (PMS) and Sales and Event Management for delivering personalized experiences to its guests and streamlining operations in its premium, luxury, select service, and mid-scale properties.

Buy the Full Report to Know More About Other Digital Transformation Strategies and Initiatives of Marriott

Download a Free Sample

Marriott Technology Theme Focus

Marriott is leveraging several emerging technologies, including augmented reality, AI, Internet of Things (IoT), cloud, big data, and robotics technologies among others, for achieving operational efficiency and enhancing customer experience.

Marriott Technology Focus

Marriott Technology Focus

Buy the Full Report to Know About Other Technology Themes Under Focus for the Company

Download a Free Sample

Marriott Technology Initiatives

Marriott has been involved in several strategic technology partnerships and collaborations, technology developments and rollouts, and acquisitions over the last few years. For instance, in 2024, Marriott selected Oracle Fusion Cloud’s Human Capital Management platform to effectively manage its workforce and help associates grow within its organization. The platform allows Marriott to securely host data about its associates and build dashboards that allow its leadership to make informed HR-related decisions.

Buy the Full Report for More Insights on Other Technology Initiatives of Marriott

Download a Free Sample

Marriott ICT Spend by Function

  • Datacenter
  • Communications
  • Network
  • Applications
  • End-user computing
  • Management
  • ICT Service desk

Marriott ICT Spend by Function, 2023 (%)

Marriott ICT Spend by Function, 2023 (%)

Buy the Full Report for More Insights on Marriott’s ICT Spending by Function

Download a Free Sample

Marriott ICT Spend by Channel

  • Internal development and maintenance
  • Technology vendors (direct)
  • Local resellers
  • Telcos
  • ICT services providers/consulting firms
  • Specialist outsourcers
  • Systems integrators

Marriott ICT Spend by Channel, 2023 (%)

Marriott ICT Spend by Channel, 2023 (%)

 Buy the Full Report for More Insights on Marriott’s ICT Spending by Channel

Download a Free Sample

Marriott External ICT Spend by Segment

  • Software (including Cloud SaaS)
  • Hardware (including Cloud IaaS)
  • ICT services
  • Consulting
  • Network and communications
  • Others

Marriott External ICT Spend by Segment, 2023 (%)

Marriott External ICT Spend by Segment, 2023 (%)

Buy the Full Report for More Insights on Marriott’s External ICT Spending by Segment

Download a Free Sample

Scope

This report provides:

  • Insight into Marriott’s technology activities.
  • Overview of technology initiatives covering partnerships, technology introductions, and investments.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets.

Reasons to Buy

• Gain insights into Marriott’s tech operations.

• Gain insights into its tech strategies and innovation initiatives.

• Gain insights into its technology themes under focus.

• Gain insights into various product launches, partnerships and investment strategies.

Oracle
Ecopilot
Snowflake
Amadeus
StayNTouch
Carrier
Ori
Bear Robotics
Honeywell
RendezVerse
Zomato
HDFC Bank
Qatar Islamic Bank
Chase
American Express
Grab
Yahoo
Expedia
and Groups360.

Table of Contents

  • Overview
  • – Brief information about the company, its business divisions, and its financials
  • Digital Transformation Strategy
  • – A summary of key digital strategies/implementation efforts of the company
  • Accelerators, Incubators, and Other Innovation Programs
  • – Discusses the company’s key strategic units, innovation labs, incubation and accelerator programs dedicated to technology innovation
  • Technology Focus
  • – Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company
  • Technology Initiatives
  • – Discussion about all the technology introductions & partnerships the company has entered
  • Investments
  • Brief discussion about the investments by the company
  • Partnership, Investments & Acquisition Network Map
  • – A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years
  • ICT Budget and Contracts
  • – The company’s ICT budget segregated into hardware, software, and managed IT services
  • Key Executives
  • – Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers

Frequently asked questions

Marriott International – Digital Transformation Strategies standard reports
Currency USD
$1,495

Can be used by individual purchaser only

$2,990

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Marriott International – Digital Transformation Strategies was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Marriott International – Digital Transformation Strategies in real time.

  • Access a live Marriott International – Digital Transformation Strategies dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.