Mass Affluents: Channel Use in China
All the vital news, analysis, and commentary curated by our industry experts.
Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers. These consumers possess more financial products than average, maintain higher levels of savings and investments, and are more likely to use added-value services. This makes them an attractive and profitable segment to target.
Verdict Financial's "Mass Affluents: Channel Use in China" is one of a series of snapshots offering insight into the mass affluent consumer segment in China. It examines mass affluents' channel preferences in detail. This snapshot is based on findings from our 2015 Retail Banking Insight Survey.
It offers insight into:
– Which channels mass affluents use for their current accounts, savings accounts, mortgages, and loans, and the extent to which banks are cross-selling to this segment.
– The factors that drive mass affluents' choice of channel use.
– Which channels are favored by mass affluents
Reasons to Buy
Improve your targeting of mass affluents in China by learning about their preferences with respect to channel features. Identify the key factors that drive mass affluents' choice of channels.
Understand the extent to which mass affluents are using P2P lenders and social media.
Bank of China
China Development Bank
China Construction Bank
Agricultural Bank of China
Postal SavingsBank of China
China Merchants Bank
Bank of Beijing
Bank of Communications
Ping An Bank
Bank of East Asia
Baidu and People’s Bank of China.
Table of Contents
Ongoing Use & Satisfaction
Reasons for Non-use
Frequently asked questions
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