The Masters Golf Tournment, 2024 – Post Event Analysis

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An analysis of the recent 2024 Masters, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The final round of the 2024 Masters averaged a 5.2 rating and 9.59 million viewers on CBS. CBS and ESPN shared the broadcasting rights to broadcast the 2024 Masters across the US. ESPN who broadcast the first two rounds of the 2024 Masters, averaged 3.4 million viewers for its two day coverage. The final round of the masters, played on Sunday April 14th, dominated the rest of television across the US, however posted one of its smallest audiences in the past 3 decades. The total estimated annual sponsorship revenue for the 2024 Masters was $50.75 million.

The 2024 Masters joint top sponsorship deals in terms of annual value were with IBM and AT&T. Mercedes-Benz, Delta Air Lines, Rolex, and UPS have all been long-term sponsors of the Masters tournament and were all confirmed sponsors for this year’s competition. There was only 1 new sponsor for this year’s tournament, with On Location Experiences. It cost $17,000 for a week-long pass at the 2024 Masters. Tickets for the 2024 Masers are sold through a lottery system. Ticket prices vary depending on the day, with the prices on the secondary markets being far more expensive that the ones on the lottery system. Introduced for the 2024 Masters was the new Map and Flagship hospitality tickets, these tickets cost $17,000.

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2024 Masters and viewership industry professionals who want a detailed analysis on the popularity of the event.


This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2024 Masters sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, as well as the competitions prize-money is also included.

Key Highlights

A detailed overview of the key facts and events which took place in Augusta, United States. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio of the 2024 Masters.

Reasons to Buy

For those wanting an in-depth analysis of how the 2024 Masters performed, in the sense of both business and popularity.

Delta Air Lines
On Location

Table of Contents

1. Introduction

Executive Summary


2. Media Landscape

The Masters 2024 Broadcasters Breakdown

The Masters 2024 Broadcasters Breakdown Across the World

3. Sponsorship Landscape

The Masters 2024 Sponsorship Portfolio

The Masters 2024 Sponsorship Breakdown

4. Prize Money

The Masters 2024 Prize Money Breakdown

5. Attendance & Ticketing

The Masters 2024 Attendance Breakdown The Masters 2024 Ticketing Breakdown

6. Appendix



Slide 7 – Table showing a breakdown of the 2024 Masters broadcasters.

Slide 7 – TV viewing figures across the US of the 2024 Masters.

Slide 13 – Table showing a breakdown of the 2024 Prize Money.

Slide 13 – Table showing a breakdown of the Masters prize money year-on-year.

Slide 16 – Table showing a breakdown of the Masters ticket prices.


Slide 11- Graph showing a breakdown of the 2024 Masters sponsorship portfolio

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