The Masters Golf Tournment, 2024 – Post Event Analysis

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The Masters Golf Tournament 2024 Post Event Analysis Report Overview

The estimated annual sponsorship revenue for the Masters Golf Tournament 2024 is $50.75 million. The 2024 Masters Tournament was the 88th edition of the Masters Tournament and the first of the men’s four major golf championships held in 2024. Tickets for the tournament are sold through a lottery system and therefore tickets on the round of initial sale are very hard to get. Once the lottery process finishes, tickets are then sold on secondary markets. There were 26 broadcast deals struck for media rights to show the masters’ golf tournament across the world. Furthermore, 7 brands partnered with the tournament.

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The Masters Golf Tournament 2024 post-event analysis report provides a detailed overview of the key facts and events that took place in Augusta, United States. The report also identifies the major media and sponsorship players in the market and pinpoints the ticket prices on offer.

Key Broadcasters ·       ESPN

·       CBS

·       Caracol Sports

·       Canal Plus

Key Sponsors ·       IBM

·       AT&T

·       Mercedes-Benz

·       Delta Air Lines

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The Masters Golf Tournament 2024- Broadcasters

The 2024 Masters viewership was mixed in terms of success across the four competitor days. CBS and ESPN shared the broadcasting rights to broadcast the 2024 Masters across the US. In Colombia, ESPN and Caracol Sports shared the broadcasting rights. In France, Canal Plus holds the broadcasting rights.

The final round of the Masters, played on Sunday, April 14th, dominated the rest of television across the US. ESPN broadcasted the first two rounds of the 2024 Masters. The program’s coverage garnered the largest two-day average viewership since 2018 with this year’s first round gaining the tournament’s largest opening round audience in nine years.

Masters Golf Tournament Analysis by Broadcasters

Masters Golf Tournament Analysis by Broadcasters

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The Masters Golf Tournament 2024- Sponsorship

The sponsorship portfolio of the masters’ golf tournament includes IBM, AT&T, Mercedes-Benz, and Delta Air Lines among others. The 2024 Masters joint top sponsorship deals in terms of annual value were with IBM and AT&T. AT&T has been a sponsor of the Masters Tournament since 2020 and was an official global sponsor for the 2024 edition. IBM was also a confirmed sponsor for the 2024 Masters tournament and has been a sponsor since 2018.

The Masters Golf Tournament Sponsorship Analysis by Deal Values, 2024 (%)

The Masters Golf Tournament Sponsorship Analysis by Deal Values, 2024 (%)

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Scope

This report provides:

  • An overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing.
  • An analysis of the 2024 Masters sponsors along with the estimated annual values.
  • Information regarding the event ticketing and attendance figures, as well as the competition’s prize money.

Key Highlights

A detailed overview of the key facts and events which took place in Augusta, United States. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio of the 2024 Masters.

Reasons to Buy

This report is tailored for those wanting an in-depth analysis of how the 2024 Masters performed, in the sense of both business and popularity.

IBM
AT&T
Mercedes-Benz
Delta Air Lines
Rolex
UPS
On Location

Table of Contents

  • 1. Executive Summary

    • 1.1. Executive Summary
    • 1.2. Introduction

  • 2. Media Landscape

    • 2.1. The Maters 2024 Broadcasters Breakdown
    • 2.2. The Masters 2024 Broadcasters Breakdown Across the World

  • 3. Sponsorship Landscape

    • 3.1. The Masters 2024 Sponsorship Portfolio
    • 3.2. The Masters 2024 Sponsorship Breakdown

  • 4. Prize Money

    • 4.1. The Masters 2024 Prize Money Breakdown

  • 5. Attendance and Ticketing

    • 5.1. The Masters 2024 Attendance Breakdown
    • 5.2. The Masters 2024 Ticketing Breakdown

  • 6. Appendix

    • 6.1. Sources

Table

Slide 7 – Table showing a breakdown of the 2024 Masters broadcasters.

Slide 7 – TV viewing figures across the US of the 2024 Masters.

Slide 13 – Table showing a breakdown of the 2024 Prize Money.

Slide 13 – Table showing a breakdown of the Masters prize money year-on-year.

Slide 16 – Table showing a breakdown of the Masters ticket prices.

Figures

Slide 11- Graph showing a breakdown of the 2024 Masters sponsorship portfolio

Frequently asked questions

The Masters Golf Tournment, 2024 – Post Event Analysis standard reports
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