Business of Men’s Golf 2023 – Property Profile, Sponsorship and Media Landscape

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Business of Men’s Golf Report Overview

Business of Men’s Golf Report Overview

The PGA Tour boasts of having the most popular players, however, LIV continues to offer more money than the PGA Tour. It remains their big pulling power, with an average tournament offering of $28.93 million in prize money. The only major deal signed to LIV Tour is with Easypost signing up as its first partner in February 2023.

The following are some of the key highlights of the Men’s Golf 2023 analysis market:

  • One of the biggest developments for the 2023 season saw the initial release of the PGA Tour’s behind-the-scenes documentary series, Full Swing, which debuted on the streaming service, Netflix, in February 2023.
  • The U.S. PGA Championship’s prize money has followed a similar pattern to that of the Masters, after steady incremental growth or maintained prize pots between 2017 and 2021, grew significantly in 2022.
  • IBM serves as the Masters’ official technology partner, helping the tournament introduce their app for fans to follow along online.

The Business of Men’s Golf research report sets out to offer a comprehensive overview of one of the biggest and most popular sports in the world. It highlights the differences of the main tournaments on the 2023 schedule, including the four majors and Ryder Cup as well as offering a decent insight into the differences between the PGA Tour and LIV Golf. Further to this, there is a breakdown into the position of some of the sports leading names from either tour, looking at their popular appeal and own commercial dealings.

Key Broadcasters Canal+, Movistar, Super Sport, ESPN, and Sky Sports
Key Sponsors AT&T, Delta, IBM, Ups, Rolex, Cisco, Hugo Boss, Doosan, HSBC, and Deloitte

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Business of Men’s Golf – The Majors

The majors in Men’s Golf, 2023 are The Masters, US Open, US PGA Championship, The Open, and Ryder Cup.

The Masters: The Masters was the first major to be played in 2023, at the historic Augusta National Golf Club, in the state of Georgia (USA). AT&T, Delta, IBM, and Ups are the key sponsors of The Masters.

US Open: The 2022 U.S. Open took place at the Country Club in Massachusetts, marking the fourth time the event had been held there, the first since 1988. Rolex, Cisco, and Deloitte are the key US Open sponsors.

US PGA Championship: The PGA Championship in 2022 took place at the Southern Hills Country Club in Tulsa, Oklahoma, having served as a late replacement host. Rolex, Pepsi, and KPMG are the key US PGA Championship sponsors.

The Open: The 2022 Open was a historic one, with the event returning to the oldest and most famous course in golf history, St Andrews, up in Scotland. Hugo Boss, Doosan, HSBC, and Rolex are the key sponsors of The Open.

Ryder Cup: The Ryder Cup is the most coveted team event in the world of golf and is a biennial event that puts a select team of Americans against a select group of European players. Rolex, Pepsico, and Costa are the key Ryder Cup sponsors.

For more insights on The Majors in the Business of Men’s Golf, download a free report sample

Business of Men’s Golf – Media Landscape

For the most part, one network in each country tends to own all the rights to all the majors and these partners are almost certainly covering the events on the pay-tv market. With so large sums of money affiliated with the game, it is no surprise that the game reaps the benefits and financial rewards of the pay-tv market, with some huge prize pots needing to pay out across the season, regardless of what tournament is being played.

The key broadcasters are Canal+, Movistar, Super Sport, ESPN, and Sky Sports. CBS and ESPN co-produce three golf events together, whilst NBC, on top of sharing some rights with its rivals for PGA Tour coverage, picks up the remaining two majors – the Open and U.S. Open.

Media Landscape – Global Markets

Media Landscape – Global Markets

For more insights on the media landscape in the Business of Men’s Golf, download a free report sample

Scope

The report sets out to offer a comprehensive overview of one of the biggest and most popular sports in the world. The sport is particularly big in the American sports market and this report goes into fine detail to see how this has been turned into strong revenue gains. It highlights the differences of the main tournaments on the 2023 schedule, including the four majors and Ryder Cup as well as offering a decent insight into the differences between the PGA Tour and LIV Golf. Further to this, there is a breakdown into the position of some of the sports leading names from either tour, looking at their popular appeal and own commercial dealings. A breakdown of the different levels of prize money offered at both tour and majors level. An individual breakdown of the commercial landscape of the biggest golfing properties in 2023. The online popularity of both players and properties within the sport. A deep dive into the biggest sponsorship and media deals in the sport. Elite player commercial appeal breakdown.

Reasons to Buy

Golf is currently undergoing a massive evolutionary change and this report helps highlight and understand what shape that is taking. The fallout between the PGA Tour and LIV Golf is one of the biggest news stories over the past twelve months and this report analyses the two in detail.

Table of Contents

1. Overview

2. The Majors

3. Social Media

4. Sponsorship Breakdown

5. Media Landscape

6. Player Profiles

7. Player Nationality Coverage

8. Appendix

Table

Major Prize Money Graphs

Ticket Revenue Table

Individual Major Overview Charts

Social Media Follower Graphs

Major Sponsor Values and Breakdown Charts

Broadcasters Table

Player Nationality Graphs

Figures

Daily COVID-19 Case Graphs

COVID-19 Deaths Graph

Attendances Table

2022 Capacities Table

Social Media Graphs

Sponsorship Breakdown Graphs

Title Sponsorship Graphs

Tournament Prize Money Graphs

Player Breakdown Graphs

Player Sponsorship Graphs

Brand Sponsorship Graph

Broadcasters Table

Majors Breakdown Graphs

Frequently asked questions

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