Impact of the Metaverse on the Automotive Industry – Thematic Intelligence

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Metaverse in Automotive Industry Thematic Intelligence Report Overview 

The impact of the metaverse on the automotive industry is minor so far. However, this technology promises to make digital media experiences more immersive, inclusive, and accessible than today. The metaverse will allow consumers to test drive vehicles, enhancing automotive sales and empowering consumer choice. 

The metaverse in automotive industry thematic intelligence report provides an in-depth look at the importance of the metaverse to the automotive industry sector. The value chain section provides an in-depth description of each segment of the metaverse and outlines the specialist vendors and leading adopters of the metaverse in the automotive industry sector.  

Metaverse in Automotive Industry – Industry Analysis 

The metaverse is a relatively new theme, so automotive-specific forecasts of its current size and growth potential are few and far between. The metaverse brings together a range of next-generation technologies from cloud computing to AI, blockchain, cryptocurrencies, cybersecurity, the Internet of Things, digital twins, ad tech, AR, and VR. Many of these technologies are still in the early stages of development. Over the next decade, the metaverse’s growth will depend on the maturity of these underlying technologies and their ability to provide valuable enterprise use cases.

The metaverse in the automotive industry analysis also covers:  

Metaverse Market Revenue, 2020-2030 ($ Billion) 

Metaverse Market Revenue, 2020-2030 ($ Billion) To know more about the metaverse market revenue, download a free report sample 

Metaverse in Automotive Industry - Value Chain Analysis

GlobalData’s metaverse value chain consists of four segments: foundation, tools, user interface, and experience.

Foundation Layer: The foundation layer sets out the primary building blocks of the metaverse, which include semiconductors, components, connectivity, data management, and blockchain. The metaverse will need massive computing power to merge the physical and digital worlds. As a result, semiconductors will be a key battleground.

Metaverse Value Chain Analysis

Metaverse Value Chain Analysis

For more insights into the metaverse value chains, download a free report sample

Leading Metaverse Adopters in the Automotive Industry Sector

The leading automotive industry companies currently deploying the metaverse are BMW Group, Hyundai Motor, Mercedes-Benz, and Nissan among others.

To know more about the leading automotive industry companies associated with the metaverse theme, download a free report sample

Leading Metaverse Vendors in the Automotive Industry Sector

The leading vendors associated with the metaverse theme are Alibaba, Alphabet (Google), Apple, Epic Games, and Microsoft, among others.

To know more about the leading vendors associated with the metaverse theme, download a free report sample

Specialist Metaverse Vendors in the Automotive Industry Sector

The specialist metaverse vendors in the automotive industry sector are Eccentric Engine, Holoride, StradVision, and Varjo Technologies among others.

To know more about the specialist metaverse vendors in the automotive industry sector, download a free report sample

Automotive Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecards have three screens: a thematic screen, a valuation screen, and a risk screen. The automotive sector scorecard has three screens:

  • The thematic screen tells us who are the overall leaders in the 10 themes that matter most, based on our thematic engine.
  • The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
  • Our risk screen ranks companies within a sector based on overall investment risk.

Automotive Sector Scorecard – Thematic Screen

Automotive Sector Scorecard – Thematic Screen

To know more about the automotive sector scorecard, download a free report sample

Metaverse in Automotive Industry Market Report Overview

Report Pages 56
Regions Covered Global
Value Chains Foundation, Tools, User Interface, and Experience
Leading Metaverse Adopters BMW Group, Hyundai Motor, Mercedes-Benz, and Nissan
Leading Metaverse Vendors Alibaba, Alphabet (Google), Apple, Epic Games, and Microsoft
Specialist Metaverse Vendors Eccentric Engine, Holoride, StradVision, and Varjo Technologies


The metaverse is a virtual world where users share experiences and interact in real time within simulated scenarios. It brings together a range of next-generation technologies from cloud computing to artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the Internet of Things (IoT), virtual reality (VR), augmented reality (AR), digital twins, and ad tech. While still largely conceptual, the metaverse could transform how people work, shop, communicate, and consume content.

Key Highlights

  • Technologies like AR and VR will also be pivotal for vehicle safety training and testing. By simulating real-world conditions in a virtual space, drivers will be able to practice skills without any of the associated risks. Likewise, original equipment manufacturers (OEMs) will be able to simulate vehicle driving tests with primary driver data, with none of the associated safety risks that testing on roads could incur.
  • Real-time digital twins in the metaverse can be used to design, simulate, and optimize new vehicle models, equipment, and manufacturing processes. It can also ensure faster training of automotive staff and create more immersive experiences.

Reasons to Buy

  • Understand the impact of the metaverse theme on the automotive industry sector.
  • Access the latest data on the metaverse theme within the automotive industry sector.
  • Identify the leading digital transformation efforts from automotive industry companies through investment into the metaverse theme.
  • Access case study insights on leading players within the metaverse theme.

Table of Contents

  • 1. Executive Summary
  • 2. The Metaverse Value Chain

    • 2.1. Foundation layer
    • 2.2. Tools layer
    • 2.3. User interface layer
    • 2.4. Experience layer

  • 3. Automotive Challenges
  • 4. The Impact of the Metaverse on Automotive
  • 5. Case Studies
  • 6. Data Analysis

    • 6.1. Market size and growth forecasts
    • 6.2. Mergers and acquisitions
    • 6.3. Patent trends
    • 6.4. Company filings trends
    • 6.5. Hiring trends
    • 6.6. Metaverse timeline

  • 7. Companies

    • 7.1. Leading metaverse adopters in automotive
    • 7.2. Leading metaverse vendors
    • 7.3. Specialist metaverse vendors in automotive

  • 8. Sector Scorecard

    • 8.1. Vehicle manufacturing sector scorecard

  • 9. Glossary
  • 10. Further Reading
  • 11. Our Thematic Research Methodology
  • 12. About GlobalData

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