Tourist spending in Mexico will eventually increase online, and the pandemic may have hastened this trend. With increased internet usage, market share for online intermediaries, and online purchasing habits, travel and tourism companies will need to devote a significant portion of their marketing budget to internet advertising.
The Mexico source tourism market research report provides a thorough insight into Mexico’s domestic and outbound tourism market. It looks at the profiles of Mexican tourists and summarizes the key reasons for their traveling. Moreover, it offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into the Mexico outbound travel market.
What are the major Mexico tourism market drivers?
Mexico has one of the youngest demographics in Latin America. Millennials and Generation Z, also known as the “Hashtag Generation,” are more likely to seek out new experiences and try new things. They are also less likely to be concerned about health or travel restrictions. As a result, tourism recovery will be heavily reliant on these generations, especially for outbound travel, where the risk of catching COVID-19 is higher for elderly travelers. However, because this generation is more likely to be financially impacted by the pandemic, there will be a growing demand for low-cost offerings.
How has COVID-19 affected the Mexico tourism market?
The Mexican government has lifted many restrictions and developed plans to live with COVID-19 to restart the economy. As of 2021, many routes have begun to reopen, increasing outbound tourism. Routes to Ukraine and Russia, on the other hand, are very likely to be disrupted throughout the year due to geopolitical issues between the two countries, resulting in the restriction of Russia, Belarus, and Ukrainian air space. However, if tensions do not spread to other countries, the effects on outbound tourism will be minor. As of March 2022, there are currently no vaccination or COVID-19 testing requirements for entering Mexico. However, those entering will be required to complete a health survey upon arrival. The easing of restrictions will help support the rise in international domestic tourism. The effects in 2022 are likely to be immediate, with domestic tourism less affected by seasonality than its inbound sector due to mild winters and warm weather throughout spring and autumn.
What are the key segments in the Mexico tourism market?
The key segments in the Mexico tourism market are domestic tourism and outbound tourism.
In terms of domestic tourism, Mexico is now the second most visited destination in the Americas. The pandemic has undoubtedly accelerated this trend, with more Mexicans seeking to avoid the severe travel restrictions imposed globally. Leisure and VFR tourism has increased since 2020 because of more relaxed travel restrictions, but many tourists are still unable to travel abroad. This increase can be attributed to the country’s ever-increasing vaccination rates, which have allowed families to visit loved ones, particularly elderly relatives. A similar pattern is expected for VFR in 2022, as there have been some restrictions in place, as well as concern among the Mexican population about contracting COVID or passing the virus on to vulnerable family members.
Outbound Mexican trips are expected to reach the pre-pandemic levels by 2024. Businesses have continued to prioritize cost-cutting measures as well as alternative methods of communicating and conducting business on a global scale. By 2024, inflation is predicted to slow down, allowing Mexican residents to have access to more disposable income. Furthermore, there is a subsequent pent-up demand for travel as an after-effect of travel restrictions. As such, 2024 could be the start of a boom in outbound travel for Mexico.
Mexico Source Tourism Market Analysis by Segments
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What are the key types of holidays in the Mexico tourism market?
The key types of holidays in the Mexico tourism market are sun & beach holidays, city break holidays, cultural holidays, gastronomical holidays, wellness/medical holidays, multi-stop trip holidays, cruise holidays, visiting friends or family, adventure/sports, eco holidays, religious holidays, LGBTQIA+, and wedding-related holidays.
Mexico Source Tourism Market Analysis by Types of Holidays
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Market report scope
|Key segments||Domestic Tourism and Outbound Tourism|
|Key types of holidays||Sun & Beach Holidays, City Break Holidays, Cultural Holidays, Gastronomy Holidays, Wellness/Medical Holidays, Multi-Stop Trip Holidays, Cruise Holidays, Visiting Friends or Family, Adventure Sports, Eco Holidays, Religious Holidays, LGBTQIA+, and Wedding Related Holidays|
- This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Mexican outbound travel market.
Reasons to Buy
- This report provides a clear insight into developments in Mexico’s domestic and outbound tourism markets.
- The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
- The report explores the different profiles of Mexican tourists and the reasons that they travel, hence providing insight into the trends in different segments of the market.
- The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions
- This report examines the impact of COVID-19 on Mexico’s outbound and domestic tourism.
Table of Contents
Country Snapshot 2021
At a Glance: The Mexican Tourist Market in 2021
Mexican Tourist Profile
Insight into Travelers
Insight into Mexican Travelers
Impact of COVID-19
COVID-19 Mexico Statistics
COVID-19 Impact on Domestic Travel
Domestic Flows- Regional tourism in Mexico
Main and Developing Destination
Where did Mexicans tourist travel in 2021?
Opportunities to attract Mexican tourists
Frequently Asked Questions
The key segments in the Mexico tourism market are domestic tourism and outbound tourism.
The key types of holidays in the Mexico tourism market are sun & beach holidays, city break holidays, cultural holidays, gastronomical holidays, wellness/medical holidays, multi-stop trip holidays, cruise holidays, visiting friends or family, adventure/sports, eco holidays, religious holidays, LGBTQIA+, wedding-related holidays, and other holidays.
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