Mexico Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update

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Mexico Source Tourism Report Overview

The total outbound trips in Mexico was 22.33 million in 2023. Outbound tourists traveling by air are the second most preferred mode of transportation and will continue to grow over the forecast period.

The Mexico source tourism market research report provides an in-depth analysis of source markets and infrastructure developments. The report also offers a comprehensive understanding of the Mexico source tourism market dynamics through opportunities and challenges analysis. Furthermore, a detailed evaluation of the types of travelers will help in understanding the propensity of the demand side.

Key Segments ·        Domestic Tourism

·        Outbound Tourism

Key Tourism Types ·        Sun and Beach Holidays

·        Visiting Friends or Family

·        Cultural

·        Adventure/Sport Holidays

·        City Break

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Mexico Source Tourism Market Dynamics

In 2023, Mexico’s tourist spending reflects dynamic trends across domestic and outbound travel. Transportation is the biggest contributor to overall domestic tourism expenditure. Meanwhile, the retail industry is a dynamic and thriving sector that significantly contributes to the country’s economy. Moreover, a rapidly growing population, a burgeoning middle-class sector, and increasing consumer spending are a few of the trends that will have a positive impact on domestic spending during the forecast period.

On the outbound front, Mexican travelers have placed retail sector expenditure as the second most important expenditure. In addition, prices for hotels, accommodation, transportation, and others are increasing due to changes in travel tastes and requirements. Such an increase in expenditure will contribute to an overall rise in outbound tourism expenses.

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Mexico Source Tourism Market Segmentation by Segments

Domestic tourism led the market in 2023

The key segments included in the Mexico source tourism sector are domestic tourism and outbound tourism. Mexico is renowned for its rich culture, ancient ruins, stunning beaches, and delicious cuisine. Visitors can explore Mayan temple ruins, enjoy live music, and relax on tropical beaches while exploring corals and underwater life.

Road trips offer a unique and enjoyable way to spend quality time with family or companions allowing for meaningful conversations, games, and lasting memories. They are often more cost-effective than air or rail travel, especially for group or family trips. Such an increase in travelling opportunities provided by Mexico will drive tourism market growth during the forecast period.

Mexico Source Tourism Market Analysis by Segments, 2023 (%)

Mexico Source Tourism Market Analysis by Segments, 2023 (%)

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Mexico Source Tourism Market Segmentation by Types

Sun and beach holidays were the most preferred holiday type in the Mexico source tourism market in 2021

A few of the common tourism types in the Mexico tourism market include sun and beach holidays, visiting friends or family, cultural, adventure/sport holidays, city break among others.

Domestically, Mexico has many attractive sun and beach destinations such as Cancún, Isla Holbox (Cozumel), Playa del Carmen, Tulum, and Mahahual. Spain is one of the main international destinations for Mexican tourists and has become third preferred destination.

Mexico Source Tourism Market Analysis by Tourism Types, 2021 (%)

Mexico Source Tourism Market Analysis by Tourism Types, 2021 (%)

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Mexico Source Tourism - Opportunities and Challenges

Social media has significantly impacted the tourism industry, influencing traveler behavior, destination marketing, and the overall travel experience. Travel brands use social media to build relationships, foster loyalty, and offer virtual tours and experiences. Furthermore, social commerce features allow users to book flights, hotels, and activities directly through the platform, streamlining the travel planning process. Such features offered by social media will fuel the Mexico source tourism market growth.

High-cost destinations may challenge budget-conscious travelers, while affordable destinations attract a wider range of travelers. However, tourist spending patterns vary with high-cost destinations focusing on more expensive options or luxury experiences, while low-cost destinations may attract budget-friendly travelers. The cost of living is also crucial for international travelers and remote workers who contribute to the local economy and influence tourism.

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This report is part of GlobalData’s Source Market Insights Series. It provides an in-depth analysis of traveler flows, spending patterns, and main destination markets. The report also covers current and future opportunities for tourism businesses seeking to tap into the Mexico outbound travel market.

Key Highlights

According to GlobalData’s consumer survey Q3 2021, Mexicans typically opt for sun and beach holidays, reflected by the fact that 73% of respondents said that they opt for this, compared to the world average of 57%.

According to GlobalData’s Q3 2021 consumer survey, accessibility is the major influence on decisions made by Mexican travelers when choosing their holiday destination. Around 57% of Mexicans prefer to make holiday destination decisions based on accessibility, which is 5% higher than the global respondents.

As per the GlobalData traveler demands and flows database, during 2023, single travelers were the largest outbound traveler type, accounting for 32.89% (7.35 million trips) of overall trips. The second major contributor to overall outbound travel from Mexico is couples, which accounted for 27.84% (6.22 million trips) of total trips.

According to GlobalData’s traveler demands and flows database, there were 259.52 million domestic trips taken by Mexican travelers in 2023, which has reached their pre-pandemic level in 2019 (253.44 million trips). Leisure is the fastest-growing purpose for travel, as it grew by 7.08% year-on-year to reach 113.66 million travelers in 2023. This accounts for 43.80% of the total of domestic trips, followed by VFR at 29.76%, 17.97% for business, and 8.47% for other personal purposes.

Reasons to Buy

This report provides:

  • Detailed insights into developments in the Mexico’s regional and outbound tourism markets.
  • In-depth analysis of trends related to domestic trips, international departures, traveler spending, and main destination markets with data.
  • Profiles of Mexico tourists and the reasons for their travel, hence, providing an insight into the trends in different segments of the market.
  • Interpretation of the opportunities in the country, as well as the risks, to support better business decisions
  • The impact of COVID-19 on Mexico outbound and domestic tourism.


Table of Contents


Mexican Tourist Profile

Domestic Tourism

Outbound Tourism

Main and Developing Destination Markets



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