Modern Philanthropy: New Ways for Organizations to Target HNWIs
All the vital news, analysis, and commentary curated by our industry experts.
With the global HNWI population rising, the philanthropic sector is poised for long-term growth. This offers significant opportunities for advisors to target HNWIs.
HNWIs do not simply want to grow wealth; they are also looking to safeguard fortunes and fulfill personal interests.
There are numerous ways in which HNWIs can create a legacy through philanthropic activities, foundation work and passing on values to their children.
Younger HNWIs are increasingly donating wealth in different ways. Impact investments, micro-financing and giving pledges are all changing the way charities, non-profits and other organizations target HNWIs.
WealthInsight’s research finds that HNWIs’ giving patterns differ significantly according to their age group, gender, location, wealth band and motivation.
The report is divided into four chapters, which cover the following areas:
• Understanding HNWI Giving Attitude
• Current Giving Patterns
• New Trends in Philanthropic Giving
• New Ways to Target HNW Philanthropists
• The number of HNWIs is projected to grow at a forecast-period compound annual growth rate of 3.03%, to reach over 20 million individuals in 2020.
• The global HNWI population prefers to engage in health-related causes, followed by academic causes and culture.
• Although health was the most popular cause for both males and females, 29% of female HNWIs are more inclined to contribute to this cause, compared to 23.7% of men.
• Financial returns and long-term social change drive investors towards impact investments.
Reasons to Buy
• Understand the attitudes of HNW philanthropists and their preferred philanthropic causes, and identify key differences in giving.
• Gain insight into key giving patterns of HNW philanthropists based on a unique analysis of WealthInsight’s proprietary HNWI database, comprising 140,000 dossiers.
• Be informed about HNWIs’ preferred philanthropic causes according to HNWIs' age, gender, wealth band and region.
• Analyze current trends in philanthropy, including foundation work, social entrepreneurship and collaborative philanthropy.
• Identify approaches to targeting HNWI philanthropists.
JP Morgan Chase
Bill and Melinda Gates Foundation
the Ford Foundation
Azim Premji Foundation
the Rockefeller Philanthropy advisors
St James’s Place Wealth Management
Liter of Light
Capricorn Investment Group
Khosla Impact Fund
Water Street Family Offices
US National Advisory Board
International Development and Commonwealth Developments Corporation
Table of Contents
Table of Contents
List of Tables
List of Figures
1.1 What is this Report About?
1.2 Definitions and Scope
2 Understanding HNWI Giving Attitudes
2.1 Current Giving Attitudes of HNWIs
3 Current Giving Patterns
3.1 Key findings
3.2 Current Giving Patterns
4 New Trends in Philanthropic Giving
4.1 Key Findings
4.2 Philanthropic Giving Trends
5 New Ways to Target HNW Philanthropists
5.1 New ways to target HNW philanthropists
7 About WealthInsight
Frequently asked questions
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
Business Intelligence & Marketing Manager, SAL Heavy Lift
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
Market Analyst & Management, Liebherr-Werk
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Head of Key Accounts, Saab AB
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Marketing Intelligence Manager, Portugal Foods
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Head of Customer Insight and Research, Standard Chartered
Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.
I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.
I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Consumer Sensory Insights, Givaudan
“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.
Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”
Senior Account Manager, TSYS
GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.
I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.
One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.