Monster Beverage Corporation – Company Overview and Analysis, 2023 Update

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Monster Beverage Corporation Company Overview

Monster Beverage develops, markets, and distributes an assortment of soft drinks under the carbonates, energy drinks, iced/RTD tea drinks, and iced/RTD coffee drinks categories. The company markets and sells products under various brand names such as Monster Energy, BPM, BU, Java Monster, Muscle Monster, Burn, Nalu, NOS, Mother, Reign, Play, Power Play, Samurai, and Ultra Energy. Monster Beverage Corporation is actively investing in themes such as the future of work, easy & affordable, and sugar reduction.

The Monster Beverage Corporation company analysis report provides key findings based on market analysis and brand diversification by industry and geography.

Key Categories ·        Energy Drinks

·        Iced/RTD Tea Drinks

·        Carbonates

·        Iced/RTD Coffee Drinks

Leading Regions ·        North America

·        West Europe

·        Latin America

·        East Europe

·        Asia

·        Australasia

·        Middle East and North Africa

·        Africa

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Monster Beverage Corporation Company Analysis by Categories

The key categories covered by Monster Beverage Corporation are energy drinks, iced/RTD tea drinks, carbonates, and iced/RTD coffee drinks. Most of the company sales came from the energy drinks category in 2022. Its energy drinks product portfolio includes carbonated energy drinks, energy shakes, high-performance energy drinks, and pure energy seltzers. The energy drinks category is expected to grow across all regions during the forecast period primarily driven by growing consumer demand for healthier alternatives such as zero-sugar and low-calorie drinks.

Monster Beverage Corporation Company Analysis by Categories, 2022 (%)

Monster Beverage Corporation Company Analysis by Categories, 2022 (%)

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Monster Beverage Corporation Company Analysis by Regions

Monster Beverage Corporation has operations in North America, West Europe, Latin America, East Europe, Asia, Australasia, Africa, and the Middle East and North Africa. North America generated the highest revenue in 2022, followed by West Europe. The US was the leading market for the company accounting for over 57% of sales. Marketing initiatives have helped Monster Beverage to maintain its foothold in the region.

Monster Beverage Corporation Company Analysis by Regions, 2022 (%)

Monster Beverage Corporation Company Analysis by Regions, 2022 (%)

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Monster Beverage Corporation Company Analysis – Key Themes

Monster Beverage Corporation shows dominance in the health & wellness, ease & affordability, sugar reduction, sensory indulgence, and merger & acquisition themes.

Health & Wellness: In November 2022, Monster Beverage’s Monster Energy brand partnered with Formula One driver Lewis Hamilton to introduce a zero-sugar energy drink that is said to contain zero sugar and zero calories. The product is available in peach nectarine flavor. While the product was earlier launched as a single can, from January 2023, the product is also available in a multipack variant.

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• North America accounted for the majority share of revenue in 2022_x000D_

• The energy drinks category is expected to grow across all regions_x000D_

• High inflation can hit the consumption of beverages globally_x000D_

• Monster Beverage saw positive growth in sentiment score in Q1 2023

Key Highlights

  • North America accounted for the majority share of revenue in 2022.
  • The energy drinks category is expected to grow across all regions.
  • High inflation can hit the consumption of beverages globally.
  • Monster Beverage saw growth in sentiment score in Q1 2023.

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Monster Beverage Corporation

Table of Contents

Company snapshot

Company overview

Sales by region and category

Category forecast overview by region

Sales performance outlook

News and deals

Recruitment trends

Social media trends

Key themes


Frequently asked questions

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