MVNOs in Africa: MVNOs Gaining Momentum by Capitalizing on Niche Segments
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Niche and retail MVNO business models are the most prevalent in Africa, accounting for 35% and 20%, respectively, of total MVNOs in the region. Ethnic and MNO sub-brand MVNOs account for 15% and 10%, respectively, while the market share of the other business models accounts for 20% in total (or 5% each). A rising trend witnessed in Africa is the increasing participation of financial institutions within the MVNO market. For example, Equitel in Kenya and First National Bank (FNB) in South Africa have launched MVNOs in their respective home markets. Towards 2020, significant MVNO activity is expected, as new entrants bring new diverse market strategies. For example, MRP Mobile in South Africa is the first clothing retailer to launch an MVNO in Africa; the company offers discounts in its retail stores depending on customers’ mobile service usage. Unique MVNO strategies could prove disruptive and boost market competition.
Scope
‘MVNOs in Africa: MVNOs Gaining Momentum by Capitalizing on Niche Segments’ report provides an overview of the MVNO market in Africa and covers a variety of business models adopted by MVNOs to target their local markets.
It consists of:
• Definitions and MVNO business model explanations.
• Overview of global and regional MVNO market evolution, and analysis of common business models adopted by MVNOs in Africa.
• Case studies on key MVNOs in Africa, including an overview of key segment(s) targeted, market strategies and results.
Key findings based on the study of MVNO business models in the region and a set of recommendations for mobile operators, MVNOs and regulators.
Reasons to Buy
Gain understanding of MVNO markets and their evolution in Africa, to identify market opportunities.· Align market strategies by analyzing the various MVNO business models being used by existing and new MVNOs in Africa.
Gain understanding of the competitive landscape and successful strategies, to strengthen your positioning in the market versus existing MVNOs.
k2
Airtel
Cellcom
Tagaza Pesa
Call Home
Econet Wireless
hello mobile
Expresso Telecom
mrpmobile
Zioncell
Blueline
Redbull Mobile
AppChat
me&you
Equitel
SNS Mobility
Touba Mobile
Finserve
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