MVNOs in Europe: Data and M2M Segments Will Present the Highest Growth Opportunities to MVNOs in Europe

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

$1195

The most preferred business model in the Europe is discount based model which is being adopted by 21% of the total MVNOs present in the region, closely followed by niche segment occupying 20% market share, catering to segments including youth, elderly (50+ aged), students and NGO supporters. Business and ethnic models follow, accounting for 19% and 11% respectively, while the roaming model is adopted by 10% of MVNOs. Pyramid Research projects Germany will remain the largest MVNO country, in terms of subscriptions serving 23m users at the end of 2015, followed by the UK with 14.1m subscriptions and penetration of 14.8%. Other markets such as Belgium, Spain, Denmark and the Netherlands are considered hotbeds for MVNO growth. Regulators are formulating MVNO specific framework to boost competition and reduce tariffs along with setting up laws relating to rolling MNPs, reducing MTRs, harmonizing the tariff differentials between off-net and on-net voice traffic, etc. in order to ease up the entry barriers for MVNOs

Scope

MVNOs in Europe: Data and M2M Segments Will Present the Highest Growth Opportunities to MVNOs in Europe’, an Insider report by Pyramid Research offers a thorough study of the MVNO market in Europe. It examines the various MVNO business models adopted in Europe based on their marketing approach, and provides an in-depth look at the changing landscape of trends in MVNO adoption and investment.

The report analyzes the MVNO market and the role of other market participants such as MNOs and regulators in this expanding opportunity and consists of the following sections:

Introduction: This Insider first presents taxonomy of MVNOs to provide a conceptual structure for the analysis, taking the perspective of mobile operators.

Market context (Global and Europe): This section examines the global MVNO market analysis, MVNO trends in the European region and most prevalent MVNO business models operating in the region.

Case studies: The report examines four leading MVNOs in the region in more detail: Drillisch, Virgin Mobile, Freenet and Lebara Mobile. These studies focus on the MVNO offerings, their sales and promotional strategies and recent moves by the telcos in the MVNO space.

Key findings and recommendations: The Insider concludes with a number of key findings and a set of recommendations for MNVOs, MNOs and regulators

Reasons to Buy

The report examines the product and service portfolio being offered by MNVOs in Europe to enable new entrants’ telcos to align their product offerings. The report also provides analysis of different MVNO business model adopted in various countries in WE and CEE region and identify the opportunities offered by each of them.

Helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the Europe region’s MVNO opportunity, regulatory framework, competitive environment and best practices of the existing virtual operators.

The case studies focus on product offerings of leading three MVNOs in the region including the strategies being pursued by them to drive their MVNO business, which can be beneficial to local players or prospective market entrants.

By understanding the interests and positions of the main stakeholders in the MVNO market – MNOs, end users, regulators, content providers and ISPs – telecom professionals/operators can develop strategies and increase their participation in the growing MVNO market

Virgin Mobile
Lyca Mobile
Lebara
Drillisch
Freenet
DeutschlandSIM
discoPLUS discoTEL winSIM PremiumSIM
discoSURF
eteleon
fiotel
fastSIM
M2M-mobil
sim.de
mobilcom-debitel
Vodafone
Telefónica Deutschland and Deutsche Telekom
klarmobil
freenet Mobile
callm

Table of Contents

Introduction: MVNO definition and main business models

MVNO definition

MVNO business models

Global and regional MVNO market context

MVNO market worldwide

MVNO market in Europe

Most prevalent MVNO business models in Europe

MVNO market evolution in Europe

Regulatory context

Regional market outlook

Market details: Case studies

Ethnic MVNO : Lebara Mobile

Discount MVNO : Drillisch

Niche MVNO : Virgin Mobile

Conclusions: Key findings and recommendations

Appendix: Acronyms and Definitions

Table

Exhibit 1: MVNO market structure

Exhibit 2: MVNO main operatiol business models

Exhibit 3: Most prevalent MVNO business models in Europe based on their marketing approach

Exhibit 4: MVNO business models

Exhibit 5: MVNO business models (cont.)

Exhibit 6: MVNO business models (cont.)

Exhibit 7: MVNO business models (cont.)

Exhibit 8: MVNO subscription market share by region, 2015

Exhibit 9: MVNO subscription as a percentage of total mobile subscriptions by region, 2015

Exhibit 10: MVNO subscription market share by country, Europe, 2015

Exhibit 11: MVNO subscriptions as a percentage of total mobile subscriptions by country, 2015

Exhibit 12: Number of MVNOs and market share per business model, Europe, December 2015

Exhibit 13: Most prevalent MVNO business models in the Middle East based on their marketing approach, 2015

Exhibit 14: Most prevalent MVNO business models in the Middle East based on their marketing approach, 2015 ( cont.)

Exhibit 15: Expatriate population as percentage of total population, 2000-13

Exhibit 16: Non-tiol population as percentage of total population, 1990-2010

Exhibit 17: Offers by relax mobil, December 2015

Exhibit 18: Benefits of BT one phone in UK

Exhibit 19: Active retail MVNOs, Europe, 2015

Exhibit 20: 1GB Data packs offered by uppmobile in Spain, December 2015

Exhibit 21: MVNO subscription evolution for selected countries and CAGR 2015-2020

Exhibit 22: Subscriber market share concentrated in top two players by region, 2015

Exhibit 23: Subscriber market share concentrated in top two players by country in Europe, 2015

Exhibit 24: Regulation drivers impacting the MVNO market, 2015

Exhibit 25: MVNO Regulation, Europe

Exhibit 26: MVNO Regulation, Europe (cont.)

Exhibit 27: MVNO activity ranking based on forecasted penetration levels 2015-2020

Exhibit 28: MVNO activity ranking based on forecasted penetration levels 2015-2020 (cont.)

Exhibit 29: MVNO activity ranking based on forecasted penetration levels 2015-2020 (cont.)

Exhibit 30: Flexi plans by Lebara mobile, UK, 2015

Exhibit 31: Lebara play, UK, 2015

Exhibit 32: Price benchmarking Drillisch VS. T-Mobile

Exhibit 33: Drillisch subscriptions Q1 2014- Q3 2015

Exhibit 34: Customer relationships, 2014-2015

Exhibit 35: Virgin’s big easy quad play bundle

Exhibit 36: Smartphone subsidization, Q4 2015

Figures

Exhibit 1: MVNO market structure

Exhibit 2: MVNO main operatiol business models

Exhibit 3: Most prevalent MVNO business models in Europe based on their marketing approach

Exhibit 4: MVNO business models

Exhibit 5: MVNO business models (cont.)

Exhibit 6: MVNO business models (cont.)

Exhibit 7: MVNO business models (cont.)

Exhibit 8: MVNO subscription market share by region, 2015

Exhibit 9: MVNO subscription as a percentage of total mobile subscriptions by region, 2015

Exhibit 10: MVNO subscription market share by country, Europe, 2015

Exhibit 11: MVNO subscriptions as a percentage of total mobile subscriptions by country, 2015

Exhibit 12: Number of MVNOs and market share per business model, Europe, December 2015

Exhibit 13: Most prevalent MVNO business models in the Middle East based on their marketing approach, 2015

Exhibit 14: Most prevalent MVNO business models in the Middle East based on their marketing approach, 2015 ( cont.)

Exhibit 15: Expatriate population as percentage of total population, 2000-13

Exhibit 16: Non-tiol population as percentage of total population, 1990-2010

Exhibit 17: Offers by relax mobil, December 2015

Exhibit 18: Benefits of BT one phone in UK

Exhibit 19: Active retail MVNOs, Europe, 2015

Exhibit 20: 1GB Data packs offered by uppmobile in Spain, December 2015

Exhibit 21: MVNO subscription evolution for selected countries and CAGR 2015-2020

Exhibit 22: Subscriber market share concentrated in top two players by region, 2015

Exhibit 23: Subscriber market share concentrated in top two players by country in Europe, 2015

Exhibit 24: Regulation drivers impacting the MVNO market, 2015

Exhibit 25: MVNO Regulation, Europe

Exhibit 26: MVNO Regulation, Europe (cont.)

Exhibit 27: MVNO activity ranking based on forecasted penetration levels 2015-2020

Exhibit 28: MVNO activity ranking based on forecasted penetration levels 2015-2020 (cont.)

Exhibit 29: MVNO activity ranking based on forecasted penetration levels 2015-2020 (cont.)

Exhibit 30: Flexi plans by Lebara mobile, UK, 2015

Exhibit 31: Lebara play, UK, 2015

Exhibit 32: Price benchmarking Drillisch VS. T-Mobile

Exhibit 33: Drillisch subscriptions Q1 2014- Q3 2015

Exhibit 34: Customer relationships, 2014-2015

Exhibit 35: Virgin’s big easy quad play bundle

Exhibit 36: Smartphone subsidization, Q4 2015

Frequently asked questions

MVNOs in Europe: Data and M2M Segments Will Present the Highest Growth Opportunities to MVNOs in Europe standard reports
Currency USD
$1,195

Can be used by individual purchaser only

$3,585

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Technology
New
Misinformation - Thematic Intelligence
$1,950 | April 2024
Technology
New
Accenture Plc Partner Ecosystem Profile
$250 | March 2024
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at MVNOs in Europe: Data and M2M Segments Will Present the Highest Growth Opportunities to MVNOs in Europe in real time.

  • Access a live MVNOs in Europe: Data and M2M Segments Will Present the Highest Growth Opportunities to MVNOs in Europe dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.