Business of the National Football League (NFL) 2023-24 – Property Profile, Sponsorship and Media Landscape

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Explore trends and actionable insights from the following data in our ‘Business of National Football League (NFL) 2023-2024’ report:

  • Details of the financial revenue generators across the professional American football league.
  • Ranking of competing teams based on commercial revenue and insights with a particular focus on the sponsorship and media revenue generated for the 2023-2024 season.
  • Analysis of main commercial deals with major sponsors such as Anheuser-Busch, PepsiCo, Verizon, Ticketmaster, Miller Brewing, Coca-Cola, Toyota, BetMGM, Bose, Proctor & Gamble, Geico, Ford, FedEx, Fanatics, and others.
  • Comprehensive and commercial overview of the top broadcasters such as NFL Network, Telemundo, ESPN, Amazon, Verizon, DirecTV, Fox, NBC, and CBS.
  • Analysis of the major kit supply deals with Nike and Adidas.

How is the ‘Business of National Football League (NFL) 2023-2024’ report different from other reports in the market?

  • It provides a comprehensive overview of the National Football League (NFL) 2023-2024.
  • The report provides the reader with deep insight into the media and sponsorship landscape of both the league and the teams involved.
  • The report analyzes the major commercial deals for each of the competing teams, NFL average attendance, and ticketing.
  • The report will help you analyze the teams and their social media following and digital strategies.
  • Through this report you can get access to expert insights for one of the top sports leagues around the world, with a particular focus on sponsorship revenue with team comparison.

We recommend this valuable source of information to anyone involved in:

  • ​Sports Equipment Manufacturers
  • ​Sports/Esports Event Organizers/​Advertisers/​Sponsors
  • Technology Leaders and Startups
  • Strategy, Marketing, and Business Development
  • Market Intelligence and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC firms
  • M&A and Investment Consultants
  • Management Consultants and Consulting Firms

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Business of NFL 2023-2024 Report Overview

The estimated sponsorship revenue of the National Football League (NFL) is $1.85 billion for the 2023-2024 season. More than 47 brands have partnered with the NFL for the 2023-2024 season. In addition, there are 1870+ active sponsorship deals between the league’s 32 teams and their partners.

Business of the NFL 2023-2024 research report provides an analysis of the current business landscape in NFL competitions. The report takes a closer look at the league from a social media, sponsorship, and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.

Sponsorship Revenue (Champions League) (2023) $1.85 billion
Key Broadcasters ·        United States Peacock

·        Amazon

·        YouTube TV

·        ESPN

·        NBC

·        NFL Network

·        CBS

Key Sponsors ·        EA Sports

·        Anheuser-Busch InBev

·        Nike

·        Verizon

·        Microsoft

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Business of NFL 2023-2024 - Broadcasters

A few of the broadcasters for the NFL 2023-2024 are United States Peacock, Amazon, YouTube TV, ESPN, NBC, NFL Network, and CBS among others. The NFL’s deal with ESPN, signed in 2021 for five years, is the organization’s most lucrative deal. Apart from ESPN’s linear channels, the game is streamed on the Spanish-language ESPN Deportes, ESPN’s sister network ABC, and the NFL’s own digital and social media platforms.

NFL Analysis by Broadcasters, 2023

NFL Analysis by Broadcasters, 2023

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Business of NFL 2023-2024 –Sponsorship

NFL’s most lucrative deal is the five-year agreement with EA Sports

A few of the key sponsors of the National Football League (NFL) are:

  • EA Sports
  • Anheuser-Busch InBev
  • Nike
  • Verizon
  • Microsoft

The deal with EA allows the NFL with exclusive video game rights. Madden NFL, developed by EA Sports has been the exclusive NFL video game since 2005. It was first created in 1989. EA Sports is currently aligned with the league until 2026.

National Football League (NFL) Analysis by Sponsorship, 2023 (%)

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The report looks to offer a detailed insight into the professional American football league. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Key Highlights

  • A detailed overview of the commercial landscape from the NFL’s perspective.
  • An outline of the social media position of the main properties as well as ticketing revenue.
  • A clear breakdown of the sponsorship and media deals linked to the clubs.

EA Sports
Nationwide Insurance
Anheuser-Busch InBev
On Location Experiences

Table of Contents

  • 1. Report Overview
  • • Executive Summary
  • • NFL Overview
  • • Super Bowl Championships

  • 2. Attendances
  • • NFL Average Attendances

  • 3. Ticketing
  • • 2023 NFL Ticketing

  • 4. Social Media
  • • Social Media Following – League Comparison
  • • Social Media Following – Franchise Comparison
  • • Social Media Following – Power of the QB

  • 5. Media Landscape
  • • NFL – Global Media Deals for the 2023-24 season
  • • NFL Broadcasters Breakdown Across the United States
  • • NFL’s Local/Regional Broadcasting Deals
  • • NFL’s First Black Friday Game
  • • 2023 NFL International Games

  • 6. League Sponsorship
  • • NFL League Partners
  • • Top 5 Biggest Annual Deals
  • • NFL Annual Deal Values
  • • Longest Partnerships Longest Active Contracts Deal Lengths
  • • Industry Sponsorship Breakdown

  • 7. NFL Kit Supplier Deal
  • • United States Sports League’s Kit Supplier Deals

  • 8. Team Sponsorship
  • • Team Landscape Overview
  • • Sponsorship Landscape Overview
  • • Brand Analysis

  • 9. NFL Teams
  • • Sponsorship Revenue – Team Comparison
  • • NFL Teams Analysis

  • 10. Appendix


Social Media Tables

Broadcast Deals Charts and graphs

NFL sponsorship graphs

Patch Sponsorship graphs

Sector Breakdown charts

NFL Team Sponsorship Revenue chart

Club Social Media Graphs


Average Team Attendances Graphs

Social Media League Comparison Graph

Club Social Media Graph

Quarter Back Social Media Graph

COVID-19 Stats Graphs

Super Bowl Graphs

League Sponsorship Graphs

Team Sponsorship Breakdown Graphs

Team Sponsorship Revenue Graphs

Team Social Media Graphs

Team Sponsorship Sector Breakdown Charts

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