Netherlands Sports Broadcasting Media (Television and Telecommunications) Market Landscape

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Netherlands Sports Broadcasting Media Market Report Overview

The Netherlands telecom and pay-TV services market revenue was $9.2 billion in 2022. The market is expected to register a CAGR of more than 1% during 2022-2027. Contributions from mobile data and fixed broadband segments will drive the market during the forecast period.

Netherlands Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)

Netherlands Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)

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The Netherlands sports broadcasting media market research report provides in-depth insights into the television and telecom services market with an emphasis on sports broadcasting. The report analyzes the key players and the competitive landscape of the mobile services and fixed broadband market.

Market Revenue (2022) $9.2 billion
CAGR (2022-2027) >1%
Forecast Period 2022-2027
Key Broadcasters ·        NPO (Nederlandse Publieke Omroep)

·        Ziggo Sport

·        Warner Bros Discovery (WBD)

·        RTL

·        ESPN

·        Viaplay Group

Key Sectors ·        TV Services

·        Mobile Services

·        Fixed Broadband Services

Leading Players ·        KPN

·        T-Mobile

·        VodafoneZiggo

·        Lebara

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Netherlands Sports Broadcasting Media Market Broadcasters

The key broadcasters in the Netherlands sports broadcasting media market are NPO (Nederlandse Publieke Omroep), Ziggo Sport, Warner Bros Discovery (WBD), RTL, ESPN, and Viaplay Group, among others.

The NPO: It is the public service broadcaster of the Netherlands that operates three national television channels, six radio stations, and two streaming services. NPO was the most popular broadcast group in 2022. Moreover, NPO 1, the flagship channel of the broadcaster, was the country’s most popular channel.

Netherlands Sports Broadcasting Media Market Analysis, by Broadcasters

Netherlands Sports Broadcasting Media Market Analysis, by Broadcasters

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Netherlands Sports Broadcasting Media Market Segmentation by Sectors

The key sectors in the Netherlands sports broadcasting media industry are TV services, mobile services, and fixed broadband services.

Mobile Services: Over the next five years, total mobile subscriptions will grow as mobile network operators (MNOs) will add a significant number of subscriptions. Increasing M2M/IoT and smartphone subscriptions as well as a surge in multi-SIM ownership in the country will drive the growth in mobile subscriptions over the forecast period.

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Netherlands Sports Broadcasting Media Market - Competitive Landscape

A few of the leading players in the Netherlands sports broadcasting media market are:

  • KPN
  • T-Mobile
  • VodafoneZiggo
  • Lebara

In 2022, KPN led the total mobile subscriptions while VodafoneZiggo led the fixed broadband services market and pay-TV services market.

In an effort to modernize its mobile network, KPN replaced network equipment at around 5,000 mobile sites. The operator is specifically advancing 5G expansion to enhance user experience through the delivery of a superior mobile internet network. KPN is also working on supporting consumer and commercial applications that rely on ultra-fast and low-latency mobile internet speeds.

Netherlands Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)

Netherlands Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)

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Segments Covered in the Report

Netherlands Sports Broadcasting Media Sectors Outlook (Value, $ Billion, 2021-2027)

  • TV Services
  • Mobile Services
  • Fixed Broadband Services


By the end of 2022, 7.0 million subscribers used pay-TV services in the Netherlands, an increase of 49,000 from 2021. Cable TV was the leading pay-TV technology in the Netherlands in 2022, however, its subscriptions will decline from 3.8 million in 2022 to 3.6 million in 2027.

Over the next five years, total mobile subscriptions will grow at a CAGR of 5.4% with mobile network operators (MNOs) adding a combined 10.4 million subscriptions and bringing the country’s total mobile subscriptions to 45.3 million in 2027.

Total fixed broadband lines in Netherlands will increase from 7.8 million in 2022 to 8.7 million by the end of 2027, driven by collective efforts from the local government and operators like KPN and VodafoneZiggo in expanding fixed broadband coverage across the country.

Key Highlights

IPTV subscriptions will increase at a CAGR of 3.9% during the forecast period, growing from 3.0 million in 2027 to 3.7 million in 2027. The growth in IPTV subscriptions will be supported by improving fixed broadband infrastructure in the country and rising adoption of multiplay packages inclusive of IPTV services.

5G subscriptions will account for a 65.2% share of total mobile subscriptions in 2027, up from 23.3% in 2022, supported by the government and telco investment in 5G networks.

Cable internet was the leading residential fixed broadband technology in 2022, with a 42.6% share. However, its share will decline to 38.8% in 2027, due to consumers switching to fiber.

Reasons to Buy

  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Netherlands television and telecommunications markets. The report also analyzes service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Dutch pay-TV, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.
  • With 21 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

Talpa TV
Warner Bros Discovery
Ziggo Sport

Table of Contents

  • 1. Country Statistics

    • 1.1. Population and households context

  • 2. Television and telecom services market outlook

    • 2.1. TV services market
    • 2.2. Mobile services market
    • 2.3. Fixed broadband services market
    • 2.4. Total telecom services revenue

  • 3. Competitive landscape snapshot

    • 3.1. Competitive landscape

  • 4. Additional Resources

    • 4.1. Data Table
    • 4.2. Glossary
    • 4.3. Research methodology
    • 4.4. About GlobalData
    • 4.5. GlobalData offices
    • 4.6. Contact us

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