Netherlands Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update

Pages: 36 Published: June 17, 2022 Report Code: GDTT0445MI

The Netherlands’ outbound tourist sector grew significantly in 2021, but it was unable to reach pre-pandemic levels due to the continuance of severe travel restrictions. However, the Netherlands’ outbound market might approach pre-pandemic levels by 2024. Furthermore, when compared to other means of transportation, the majority of overseas departures from the Netherlands were by land.

The Netherlands Source Tourism market report provides a thorough insight into the Dutch domestic and outbound tourism market. The report looks at the profiles of Dutch tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into the Dutch outbound travel market.

What are the key opportunities in the Netherlands tourism market?

The Netherlands is already well connected to many cities across Europe with direct rail connectivity to London, Berlin, Brussels, and Frankfurt to name a few. With the sustainability of flying beginning to be questioned by the Dutch traveler, and the country’s largest airline taking action to reduce the number of short-haul flights in a shift towards rail, rail travel is set to benefit. The Dutch would also be attracted by camping holidays. Destinations aiming to promote Dutch tourism should focus on camping and the numerous types of vacations that stem from it.

Furthermore, wellness tourism is a fast-growing segment of the global tourist business, with Europe serving as the primary source market. European wellness tourists want to maintain their healthy lives while on vacation, including yoga and meditation. They place a premium on sustainability, authenticity, and a personalized approach. Transformative experiences, digital detox, outdoor activities, and sleep improvement are all gaining popularity.

How has COVID-19 affected the Netherlands tourism market?

To revive the economy, the Dutch government has relaxed several limitations and established plans to live with COVID-19. There are currently no vaccination or COVID-19 testing requirements for entering the Netherlands as of June 2022. Those entering the Netherlands, however, are advised to take a self-test immediately upon arrival and again on day five – this is not a requirement and thus is not enforced. Many routes began to reopen in 2021, increasing outbound tourism. This trend appears to be continuing for the most part. Routes to Ukraine and Russia, on the other hand, are very likely to be disrupted throughout the year due to geopolitical issues between the two countries, resulting in the restriction of Russian, Belarussian, and Ukrainian air space

What are the key segments in the Netherlands tourism market?

The key segments in the Netherlands tourism market are domestic tourism and outbound tourism.

Domestic Tourism

In recent years, the most prevalent cause for travel for the Dutch has been for both leisure and VFR purposes. GlobalData estimates that leisure travel will hugely outnumber business travel, indicating an increasing desire to flee following the slew of lockdowns and restrictions. Even though the Netherlands is a small country in terms of land mass, there are many hidden beauties to discover. VFR travel will grow as families and groups of friends try to make up for missed time due to the epidemic. Given The Netherlands’ small size, it is unsurprising that the vast majority of domestic travels are made by car. Travel by vehicle may see an increase in utilization as people become more concerned about getting the COVID-19 virus when using public transportation.

Outbound Tourism

The Dutch outbound source market ranks sixth in Europe and eighth in the world. Leisure is the most popular type of trip taken by the Dutch. International departures from the Netherlands will not reach 2019 levels until 2024. Because the Netherlands is an EU member state, international outbound travel from the country appears to be on the rise.

Netherlands Source Tourism Market Analysis by Segments

Netherlands Source Tourism Market Analysis by Segments

For more key segment insights, download a free report sample

What are the key types of holidays in the Netherlands tourism market?

The key types of holidays in the Netherlands tourism market are sun & beach holidays, city break, adventure/sports, cultural holidays, visiting friends or family, multi-stop trip holidays, gastronomical holidays, cruise holidays, wellness/medical holidays, eco holidays, religious holidays, LGBTQIA+, and wedding-related holidays.

Netherlands Source Tourism Market Analysis by Types of Holidays

Netherlands Source Tourism Market Analysis by Types of Holidays

For more key types of holiday insights, download a free report sample

Market report scope

Key segments   Domestic Tourism and Outbound Tourism
Key types of holidays Sun & Beach Holidays, City Break, Adventure/Sports, Cultural Holidays, Visiting Friends or Family, Multi-Stop Trip Holidays, Gastronomical Holidays, Cruise Holidays, Wellness/Medical Holidays, Eco Holidays, Religious Holidays, LGBTQIA+, and Wedding-Related Holidays

This report provides: 

An in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Dutch outbound travel market.

Reasons to Buy

  • This report provides clear insight into developments in the Dutch domestic and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

  • The report explores the different profiles of the Dutch tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.

  • The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions. This report examines the impact of COVID-19 on Dutch outbound and domestic tourism.

Key Players

Expedia
TUI
AirBnb
Zoom
Microsoft Teams
Monday.com
Instagram
Facebook
TikTok
WhatsApp

Table of Contents

Table of Contents

Overview

Country Snapshot 2021

At a Glance: The Dutch Tourist Market in 2021

Risk Index

Main Findings

The Dutch Tourist Profile

Insight into Travelers

Insight into Dutch Travelers

Impact of COVID-19

COVID-19 The Netherlands Statistics

COVID-19 Impact on Domestic Travel

Domestic Tourism

Domestic Flows

Domestic Flows- Regional tourism in the Netherlands

Domestic Spending

Outbound Tourism

Outbound Flows

Outbound Spending

Main and Developing Destination

Where did the Dutch tourist travel in 2021?

Main Destinations

Developing Destinations

Outlook

Opportunities to attract Dutch tourists

Threats

Appendix

Frequently Asked Questions

The key segments in the Netherlands tourism market are domestic tourism and outbound tourism.

The key types of holidays in the Netherlands tourism market are sun & beach holidays, city break, adventure/sports, cultural holidays, visiting friends or family, multi-stop trip holidays, gastronomical holidays, cruise holidays, wellness/medical holidays, eco holidays, religious holidays, LGBTQIA+, and wedding-related holidays.

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