New rules of reaching the consumer in a post-pandemic world

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This collection of reports looks at how the COVID-19 pandemic has changed consumer markets. The reports provide in-depth analysis of the Future of Work in Consumer, Automated Home in Consumer, Direct-to-Consumer in Consumer Goods, Conversational Commerce in FMCG and City Growth Engines in Consumer. The reports contain industry analysis, highlighting the impact of COVID-19, key use cases, and the mergers and acquisitions for this theme.


The future of work is no longer a niche theme for the largest companies. COVID-19 has accelerated its urgency and forced its entry into the public consciousness. COVID-19 has changed attitudes and priorities around work-life balances and short-term trends for reverse urbanization.

The automated home market continues to be an area of high innovation, with manufacturers at low and premium price points seeking to provide new and improved updates for consumers with every iteration of existing automated home products.

The D2C channel is especially well suited for FMCG, because the frequent rebuying of products can be tapped into using subscription models.

A more conversational commerce ecosystem, building on the current technological trajectory, is seen as a major, possibly revolutionary, potential disruptor to eCommerce. From the consumer side, it fits within the context of an FMCG base who continue to expect more from the brands they choose.

City growth engines has been affected due to the rapid adjustments observed during COVID-19. Companies have had to adapt to meet changes in demand and behavior, as well as the adverse impact of external factors like climate change.

Key Highlights

New forms of digitalization will continue to enhance the e-commerce experience. Traditional retail has suffered while online channels have boomed in popularity.

The global automated home market is forecast to see revenue double between 2020-2025.

There are three aspects of the usual shopper journey that needs to be tackled and addressed when adopting a D2C model: how to interact and pull in consumers, how to deliver the product and what the product should be. The model allows for more adaptability and tailoring in each of these segments compared to traditional retail channels.

Thanks to the pandemic, consumers are online more, going out less, and substituting online ordering and interactions for store-based ones. This has turbo-charged the online marketplace and the need for actors at all levels and sectors to deliver effective, easy, and personally relevant services within a few clicks.

The pandemic has changed consumer perceptions and behaviors in urban environments. COVID-19 has accelerated the need to design new urban areas that mitigate against future market disruption. Green infrastructure will become increasingly important, as well as demand for localism.

Reasons to Buy

Gain insight into the latest sub-trends around the future of work.

Gain insight into the size and structure of the global automated home market.

Understand the relevant consumer trends and attitudes that drive the trend so you can tap into what is really impacting the industry.

Understand the current trends within conversational commerce today and how these will escalate in the near future.

Identify emerging technologies to help better position your company.

GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

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