New Zealand Wealth Management – Market Sizing and Opportunities to 2026

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New Zealand’s affluent population (including HNW and mass affluent individuals) registered an average annual growth rate (AAGR) of more than 6% over 2016–19. This positive performance hit a roadblock in 2020 due to the outbreak of COVID-19, which caused widespread economic turmoil and global financial markets to crash. Yet New Zealand’s successful COVID-19 elimination strategy in 2020 helped minimize economic damage and drive a faster recovery.

The New Zealand wealth management market research report analyzes New Zealand wealth and retail savings and investments markets including the overall affluent market size. The report also provides an analysis of the factors driving liquid asset growth, including a breakdown, and forecast of total retail savings and investments split by equities, mutual funds, deposits, and bonds.

New Zealand Wealth Management Market Dynamics

In 2021, the New Zealand economy rebounded, with the gradual easing of COVID-19 containment measures and high vaccination rates allowing the country to shift to a living-with-COVID strategy. A surge in equity holdings, backed by positive inflows, resulted in affluent population growth.

A gradual easing of lockdown restrictions coupled with fiscal support and accommodative monetary policies also helped with the continuing economic recovery, which was further supported by a surge in private consumption and growth in fixed capital investment. Positive net inflows into the equities asset class led to growth in retail equity holdings. Consequently, in 2021, affluent individuals’ liquid wealth increased significantly.

New Zealand Wealth Management Market Segmentation by Asset Bands

The New Zealand wealth management market is segmented into asset bands such as mass market, emerging affluent, mass affluent, and HNW.  The mass market held the highest share. Affluent individuals collectively held most of the total onshore liquid assets, indicating the presence of a relatively narrower income gap in the country.

New Zealand Wealth Management Market Analysis by Asset Bands

New Zealand Wealth Management Market Analysis by Asset Bands

For more insights on the asset bands in the New Zealand wealth management market, download a free report sample

New Zealand Wealth Management Market Segmentation by HNW Asset Allocation Classes

The key HNW asset allocation classes in the New Zealand wealth management market are equities, cash and near-cash, bonds, property, commodities, and alternatives. Equity held the highest share in the New Zealand wealth management market.

HNW clients assign a noteworthy portion of their investment AUM to equities, which shows investors’ willingness to take on investment risk to enhance yield in a low-interest rate environment.

New Zealand Wealth Management Market Analysis by Asset Allocation Classes

New Zealand Wealth Management Market Analysis by Asset Allocation Classes

For more insights on the asset allocation classes in the New Zealand wealth management market, download a free report sample

New Zealand Wealth Management Market - Competitive Landscape

The leading players in the New Zealand wealth management market are Kiwi Wealth, Sharesies Limited, Funds Administration New Zealand Limited, Kepler Southland Limited, and Hatch.

New Zealand Wealth Management Market Overview

Key Asset Bands Mass Market, Emerging Affluent, Mass Affluent, and HNW
Key Asset Allocation Classes Equities, Cash and Near-Cash, Bonds, Property, Commodities, and Alternatives
Leading Players Kiwi Wealth, Sharesies Limited, Funds Administration New Zealand Limited, Kepler Southland Limited, and Hatch

Key Highlights

  • HNW individuals constituted very few percent of the total adult population of New Zealand in 2021.
  • Discretionary and advisory mandates lead the New Zealand HNW wealth market. The flexibility to delegate the day-to-day management of the investment process to a qualified and competent wealth advisor for better investment opportunities looks to be appealing to many HNW clients in New Zealand.
  • Robo-advisors currently constitute a very low percentage of the average HNW portfolio and have yet to gain traction in New Zealand despite growing in popularity across the world. This can be at least partly attributed to a belief that these services are not sophisticated enough to respond to current market events and turbulence.
  • Deposits remain the most popular investment avenue for Kiwi investors, indicating their preference for safe investment asset classes.
  • Almost a fifth of emerging affluent investors reach out to an independent financial advisor to seek advice regarding the right investment approach to follow.

Reasons to Buy

  • Make strategic decisions using top-level historic and forecast data on the New Zealand wealth industry.
  • Identify the most promising client segment by analyzing the penetration of affluent individuals.
  • Receive detailed insights into retail liquid asset holdings in New Zealand.
  • Understand the changing market and competitive dynamics by learning about new competitors and recent deals in the wealth space.
  • See an overview of key digital disruptors in the country’s wealth market.

Reserve Bank of New Zealand
National Capital

Table of Contents

Table of Contents

New Zealand Wealth Market

Investor Insight

Resident Savings and Investments

Digital Disruptors

Recent Deals


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