Payments Landscape in Argentina: Opportunities and Risks to 2022

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GlobalData’s 'Payments Landscape in Argentina: Opportunities and Risks to 2022' report provides detailed analysis of market trends in the Argentinian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfers, direct debits, and cheques during the review-period (2014–18e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2018e–22f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

GlobalData’s 'Payments Landscape in Argentina: Opportunities and Risks to 2022' report provides top-level market analysis, information and insights into the Argentinian cards and payments industry, including –
– Current and forecast values for each market in the Argentinian cards and payments industry, including debit, credit and charge cards.
– Detailed insights into payment instruments including cash, cards, credit transfers, direct debits, and cheques. It also, includes an overview of the country's key alternative payment instruments.
– E-commerce market analysis.
– Analysis of various market drivers and regulations governing the Argentinian cards and payments industry.
– Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Scope

– To offer convenient and faster payment services, the BCRA introduced an instant payment service called DEBIN in November 2016, which provides immediate debit. The service became operational from September 15, 2017, and enables financial institutions to debit funds from their customers' bank accounts (with prior authorization) to make payments on a 24/7 basis. DEBIN allows payments in Argentine pesos, US dollars and between accounts of the same currency. A maximum of ARS50,000 or $5,000 can be transferred via ATMs, while a maximum of ARS100,000 or $12,500 can be transferred via internet banking. Recurring payments can also be arranged.

– The advent of digital-only banks in Argentina is likely to further accelerate the shift towards electronic payments. In January 2019, the digital-only bank Brubank was launched in Argentina. This account can be opened free of charge, and there is no monthly account maintenance fee. An account can be opened within few minutes, and a Visa debit card is offered. Previously, the digital-only bank Wilobank was launched in June 2018, for which customers are offered a savings account, personal loans and a Mastercard-branded debit and credit card. As of February 2019, the bank had a customer base of 33,000. Individuals upload ID documents to open a bank account.

– In November 2018, the government extended the Ahora program, enabling credit cardholders to purchase products in three, six, 12, and 18 interest-free installments. The program is valid until April 30, 2019. The credit cards of international and domestic schemes are all eligible to participate in the plan. The Ahora program was first introduced in September 2014, and ARS339bn ($9.0bn) in sales were made from its inception to the third quarter of 2018. During January-October 2018, sales worth ARS106.0bn ($2.82bn) were made, which was 27% more than during the same period in 2017. As of February 2019, the plan is available at more than 350,000 stores in Argentina.

Reasons to Buy

– Make strategic business decisions, using top-level historic and forecast market data, related to the Argentinian cards and payments industry and each market within it.

– Understand the key market trends and growth opportunities in the Argentinian cards and payments industry.

– Assess the competitive dynamics in the Argentinian cards and payments industry.

– Gain insights into marketing strategies used for various card types in Argentina.

– Gain insights into key regulations governing the Argentinian cards and payments industry.

Banco de la Nación
Banco Provincia
Banco Galicia
Banco Macro
Santander Rio
BBVA Francés
Visa
Mastercard
American Express
Diners Club
Cabal
Tarjeta Naranja

Table of Contents

Table of Contents

Market Overview

Executive Summary

Top five industry events

Card-based Payments

Merchant Acquiring

E-commerce Payments

Alternative Payments

Payment Innovations

Payments Infrastructure & Regulation

Appendix

Frequently asked questions

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