Poland Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update
There is no doubt that COVID-19 has placed financial strain on individuals and families, where many job losses have resulted in lower levels of disposable income. This shift concerning disposable income does not lend itself to Polish travelers looking to make long-haul, extravagant trips in 2022. Travelers will want to travel due to the lessening of lockdown restrictions that have been in place for two years, however, may not have the means to. This could result in changing preferences to more low-cost options, traveling during the non-peak period, and keeping holidays shorter than usual.
The Poland source tourism market research report provides a thorough insight into Poland domestic and outbound tourism market. It looks at the profiles of Polish tourists and summarizes the key reasons for their traveling. Moreover, it offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into the Poland outbound travel market.
What are the major Poland tourism market drivers?
Domestic travel will be the first to recover in many countries and Poland is no different as it relies on a large proportion of domestic travel already. There is already an appetite for domestic travel, and this is only set to grow further in the coming months. Moreover, there is pent-up demand for leisure and VFR travel. Business travel may also catch up as they return to normal office procedures. As a result, providers should look to attract domestic tourists in 2022 as opposed to focusing their marketing strategies on international tourism.
Even with the progress made regarding vaccinations and COVID-19 cases, there is still uncertainty and the potential for future lockdowns. With the emergence of new variants or surges in cases, it is unlikely that international travel will be popular in this country until stability has been established. Poland is fortunate in its location, as it is an easy-to-access ‘ready-made’ tourist destination and has strong transport links with neighboring countries. So, even with these misgivings, outbound travel can recover quickly but it won’t be as quick as domestic travel.
What is the impact of COVID-19 on the Poland tourism market?
COVID-19 cases are continuing to fall in Poland after a spike in cases around the new year. Travelers will be discouraged from booking trips soon, waiting until the COVID-19 situation is secure and trips planned are likely to go ahead. Many travelers will have had multiple holidays canceled and money lost or tied up in holidays that they are not able to go ahead. Money lost on previous holidays will discourage new holidays to be booked whilst uncertainty regarding the situation is high.
What are the key segments in the Poland tourism market?
The key segments in the Poland tourism market are domestic tourism and outbound tourism.
Domestic Tourism Market in Poland
Poland has a comprehensive network of ports along its coast, with routes that connect major and minor port cities allowing for easy travel and easy connections. Not only do these ports make trips between cities such as Gdansk, Gdynia, Szczecin, and Swinoujscie easy and efficient but also encourage short-length domestic travel. Domestic travel in Poland via sea remains a popular option compared to other domestic travel methods as they have their downsides. Traveling by car into major cities encounters problems with parking, where traveling by air requires travel out of the city to rural airports, and troubles with check-in and baggage restrictions and fees.
Outbound Tourism Market in Poland
While Poland is emerging as a holiday destination itself, and many Poles stay local for their year-round trips, traveling abroad is still popular for many reasons. Leisure remains the most popular reason for travel, followed by VFR and business travel. VFR travel out of Poland is small in comparison to domestic VFR trips. There is a good opportunity for destinations that are looking to attract travelers wanting to travel from Poland for leisure purposes. Leisure travelers have the ability and willingness to spend more money per trip than those traveling for VFR.
Poland Source Tourism Market Analysis by Segments
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What are the key types of holidays in the Poland tourism market?
The key types of holidays in the Poland tourism market are sun & beach holidays, city break holidays, cultural holidays, gastronomical holidays, wellness/medical holidays, multi-stop trip holidays, cruise holidays, visiting friends or family, adventure/sports, eco holidays, religious holidays, LGBTQIA+, and wedding-related holidays.
Poland Source Tourism Market Analysis by Types of Holidays
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Market report scope
| Key segments | Domestic Tourism and Outbound Tourism |
| Key types of holidays | Sun & Beach Holidays, City Break Holidays, Cultural Holidays, Gastronomy Holidays, Wellness/Medical Holidays, Multi-Stop Trip Holidays, Cruise Holidays, Visiting Friends or Family, Adventure Sports, Eco Holidays, Religious Holidays, LGBTQIA+, and Wedding Related Holidays |
Scope
- This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Polish outbound travel market.
Reasons to Buy
- This report provides a clear insight into developments in Poland’s domestic and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
- The report explores the different profiles of Polish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market. The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions. This report examines the impact of COVID-19 on Polish outbound and domestic tourism.
Key Players
Table of Contents
List of Tables
List of Figures
Frequently Asked Questions
The key segments in the Poland tourism market are domestic tourism and outbound tourism.
The key types of holidays in the Poland tourism market are sun & beach holidays, city break holidays, cultural holidays, gastronomical holidays, wellness/medical holidays, multi-stop trip holidays, cruise holidays, visiting friends or family, adventure/sports, eco holidays, religious holidays, LGBTQIA+, wedding-related holidays, and other holidays.
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